After Facebook’s success with video ads, it was only a matter of time before Instagram rolled out their own video ad options. According to Ad Week, you can expect that to start today as the Facebook-owned social image and video platform finally launches their own video ad platform. The only catch is the service is […]
Google has been emphasizing the importance of mobile design and usability over the past year and now the search giant has added mobile usability reports to Webmaster Tools. Many believe this could be a sign that Google may be making mobile usability a ranking factor sooner rather than later. The tool is intended to show […]
Emoji’s have become an essential part of every day communication for many smartphone owners, and now they appear to be making their way to search engines. On Monday, Bing announced their search engine would now be capable of recognizing emojis and using them as a search term. “With the explosion of mobile devices and the […]
Facebook has long been the favorite social media platform for sharing content, but if a report from the New York Times is any indication content creators may soon be looking for a new platform to share their content while still attracting users to their own websites. According to the report, Facebook may be considering hosting […]
Man people across the country are scrambling to get a last minute Halloween costumes as the holiday grows closer, and that means marketers are making their final Halloween ad push. This is especially true for e-commerce sites who make up are hoping to get their own chunk of the nearly $7 billion spent annually on […]
Those who have been following search trends in the past couple years have likely heard that being the first result on the search engine results pages (SERPs) is not nearly as important these days, mostly because the results we see are now customized based on location and user habits. This is absolutely still the case […]
Snapchat, the popular social image sharing app, recently ran the first ad on their platform since its inception. If Universal Pictures, the movie studio who bought the ad, is to be believed, the results are already showing the advertising exercise was a great success. It is hard to tell how the format will work for […]
If you thought Google might be slowing down on updating their most well-known search algorithms, the past month may have been a bit of a shocker for you. First, Google rolled out the latest update to their Panda algorithm in late September, and less than a month later they have released the first update to […]
As Google rolls out more mobile ad formats and targeting measures for marketers, the customers seeing the ads appear to be more readily engaging advertisements from their smartphones and tablets. A new study from Marin Software shows that consumers are starting to use mobile ads to complete purchases, but desktop is still the dominant platform […]
Every year, Moz details the local ranking factors they can identify in Google’s algorithm to help small businesses get a foot up in the listings. Earlier this week they announced the release of this year’s findings and everything seems… surprisingly the same. Analysts have only found a few notable changes, but the findings are largely […]
