Google says it will be rolling out a new ad extension aimed specifically at driving leads for your business in the coming weeks.

The ads look similar to typical search ads with a unique call-to-action. If a user clicks on that CTA, they are taken to a form which can be quickly pre-filled with contact information from their Google account or manually entered.

In the announcement, Google says lead form ad extensions can:

“Capture interest when potential customers are searching for your company, products, or services on Google. A fast, mobile-optimized experience makes form submission easy and eliminates the extra step of navigating to your mobile site lead form.”

Based on their own testing, Google says one advertiser improved their closing rate for sales leads by 20% by using lead form extensions.

While the feature is currently limited to beta testers, it will become available to all Google Ads advertisers in the next few weeks. However, the ad extensions will not be available for advertisers in a few select areas.

Lead form extensions will not be eligible for ads relating to:

  • Adult-oriented content
  • Alcohol-related content
  • Gambling-related content
  • Healthcare and medicines
  • Political content

For more information about lead ad extensions, check out Google’s new help center document here.

Google has announced that it will begin blocking web pages with mixed content in its Chrome web browser starting December of this year. Considering that Chrome is used by more than half of all internet users, this could be a major issue that you may not even know is lurking on your site.

What is Mixed Content?

Mixed content refers to when secure webpages using the HTTPS security protocol include scripts, styles, images, or other content that is delivered through the less secure HTTP protocol.

Even linking to sites still using HTTP can be seen as delivering mixed content on your site.

As Google explains:

“Mixed content degrades the security and user experience of your HTTPS site …Using these resources, an attacker can often take complete control over the page, not just the compromised resource.”

How Google Chrome Will Handle Mixed Content

When the next update for Chrome is released in December, Google will begin doing one of two things when it encounters sites with mixed content:

  1. If an HTTPS version of that resource exists, Google will automatically upgrade that content to the newer secure version.
  2. When no such resource exists, Google will soft block the page. This will include a warning about the security risks of mixed content and an option to access the page despite the risk.

The warning screen may not deter all of your potential customers, but it can disrupt a significant chunk of your traffic, leads, and sales.

Beginning in January of 2020, Google will start taking an even stronger stance by removing the unblock option and completely blocking webpages with insecure content.

How To Check Your Site for Mixed Content

Depending on the size of your site and what platform it is built on, there are a number of free and paid options for scanning your site for mixed content.

JitBit SSL Checker

JitBit SSL Checker is a free online tool that can review up to 400 pages of your site for mixed content.

WordPress Tools

If your site is built on WordPress, you can use the Really Simple SSL Plugin to migrate your content to SSL while also checking for and fixing mixed content.

For those who have already migrated their site to SSL, there is also the SSL Insecure Content Fixer WordPress Plugin. This can scan your site for insecure resources while providing suggestions for fixing these problems.

Tools for Large Sites

Websites with a large number of pages will likely have to use paid tools to check their site. One option is Screaming Frog, which can crawl massive sites and provide insights to a wide variety of issues. One drawback, however, is that while it can pinpoint potential problems on your site, it can not directly assist you in fixing them.

Are you an SEO beginner or a business owner trying to get a grasp on the basics of online optimization? Google is launching an animated YouTube video series called “Search for Beginners” aimed at you, with the goal of explaining the concepts and techniques behind beginner-level SEO.

Google described the series, saying it is:

“… a new fully animated series for anyone who is interested in learning the basics of creating an online presence and the right Google Search tools to help customers find their website.”

The “Search for Beginners” videos will be released every two weeks and cover a wide range of topics including:

  • How Google Search works
  • Frequently asked questions about search and discoverability
  • How to change what’s showing up in snippets in Google Search
  • How to correct inaccurate information about a business
  • How to set goals for a website
  • Tips for hiring a web developer
  • Tips for hiring an SEO specialist
  • Top 5 things to consider for a website

Best of all, the videos are designed to be able to stand on their own, meaning you can check in on particular topics of interest or watch every installment.

You can watch the first episode above or subscribe to the Google Webmasters channel to be notified as each new episode is released.

After nearly a year of testing, Facebook is finally launching search ad placements for all advertisers. That means anyone can now run ads within News Feed and Marketplace search results for any search with commercial intent – such as queries related to e-commerce or retail.

Currently, search ads only appear in results on mobile devices.

In the announcement, Facebook describes how the ads appear and function within search results, saying:

“The ads are designed to fit the experience on the given search results surface (Marketplace search or general search). They look similar to News Feed ads and have the same transparency and controls, including a “Sponsored” label so it’s clearly marked as paid placement.”

To have your ads appear in search results, advertisers can simply select “Automatic Placement” or the “Facebook Search Results” placement when creating or running News Feed ad campaigns.

Notably, advertisers will have little control over how the ads are targeted, aside from broad people-based targeting options. Instead, Facebook will target the ad based on a number of details including keywords, ad features, ad text, product category, and more.

Currently, the ads support three specific campaign objectives, including Product Sales, Conversions, and Traffic Objectives.

 

Pinterest has released its yearly Halloween report for 2019, detailing what costumes, content, and creepy festivities are getting the most attention leading up to the big day. 

Pinterest is one of the most popular social platforms for Halloween content ahead of the holiday, with tens of millions of Halloween-related boards available. 

For the report, the company analyzed searches across its platform throughout the past year. 

While it covers the obvious inclusions like costume and makeup ideas, the report also reveals a wide range of Halloween-themed ideas, including searches related to tattoos, wedding, games, and more. 

Top Costumes for Those Identifying as Female

  • Powerpuff Girls
  • Pirate
  • Circus
  • Stranger Things
  • Alien
  • Mermaid
  • Harley Quinn
  • 80’s costume
  • Poison Ivy
  • Alice in Wonderland

Top Costumes for Those Identifying as Male

  • Superhero
  • Viking
  • Spider-Man
  • Joker
  • Jedi
  • Animal
  • Circus
  • Pirate
  • Mad Max
  • Robot

Top Trending Singles Costumes

  • Alien (+659%)
  • Gwen Stacy from Spider-Man: Into The Spider-Verse (+446%)
  • Elton John (+442%)
  • Space Cowboy (+359%)
  • Freddie Mercury (+145%)

Top Trending Costumes for Pairs

  • Lilo and Stitch (+1205%)
  • Timon and Pumba (+154%)
  • Woody and Bo Peep (+836%)
  • Velma and Daphne (+274%)
  • Pulp Fiction Couples Costume (+384%)

Top Trending Group Costumes 

  • Stranger Things (+653%)
  • The Powerpuff Girls (+379%)
  • The Lion King (+283%)
  • Alassin family costumes (+176%)
  • Toy Story (+151%)

See more from the report, including the most popular searches for Halloween-themed makeup, party, and snack ideas here.

The holiday season may still feel like it is far in the distance, but most studies show consumers start their holiday shopping in November – if not earlier. That means now is the time to start preparing your holiday marketing efforts.

To help, Facebook is releasing a wave of new tools aimed at assisting businesses with their holiday marketing. 

Customizable Story Templates

Facebook is releasing a number of customizable templates for ads in Facebook Stories, Instagram, and Messenger. 

The templates are simple, visually pleasing ways to showcase products and brands throughout the shopping season, with customizable backgrounds, music, and CTAs. 

These templates will be available this week.

Improvements to Instagram Direct and Messenger

Closer to the Holiday season, Facebook says it will be bringing a number of new features to Instagram Direct to improve communication between businesses and customers.

As the company says in the announcement:

“From fulfilling orders to keeping up with customer requests, we know staying on top of customer communications is important, so we also created new messaging tools like labels, search and folders to help businesses stay organized.”

Within the coming weeks, Facebook will also be launching an ‘instant replies’ which lets businesses create custom automatic responses for when they are not immediately available. 

These “away” messages can be useful for days when your business is closed or when no one will be available to respond to messages for a prolonged period of time. 

Along with these improvements, Facebook is also introducing a new ‘saved replies’ feature which will allow you to respond to common questions with pre-written responses.

Bing has announced that its search engine crawler, Bingbot, will be going evergreen over the next few months by adopting the Chromium-based Edge browser to render webpages.

Essentially, this means it will be able to crawl, render, and properly index more of your content more closely to how to actual users see it. 

As Bing says in its announcement:

By adopting Microsoft Edge, Bingbot will now render all web pages using the same underlying web platform technology already used today by Googlebot, Google Chrome, and other Chromium-based browsers. This will make it easy for developers to ensure their web sites and their Content Management System work across all these solutions without having to spend time investigating each solution in depth.

The additional upside is that this mirrors steps recently taken by Google, which suggests it may become easier to optimize for both search engines without specific steps for each platform.

Google has released a new report showing how people are using the search engine to find small businesses around them every day. 

Overall, the report shows that local search continues to grow with “tremendous” speed. Specifically, searches with “local” + “near me” have gotten more than 350 times more search interest compared to a decade ago. 

On a more recent scale, the search engine says that search interest in “mom and pop shops” has climbed to a three year high, with especially high interest in restaurants, coffee shops, diners, pharmacies, and pizza places. 

Google also notes that search interest in “local shops” hit a record high last year. 

To make the findings easy to take in, Google created a nice infographic breaking down all the most important findings. Check it out below, or in Google’s blog post “Small Business Search Trends” here.

Google is kicking off October – which just so happens to be Cybersecurity Awareness Month – by announcing three new ways for users to hide or delete their personal activity data when using Google products like Maps, YouTube, and Google Assistant. 

Incognito Mode For Maps

Incognito mode has been allowing people to browse the web while preventing data from being saved to their Google account or computer since 2008. Earlier this year, the company expanded the feature to YouTube, and soon it will be coming to Maps.

Once it is live, you’ll be able to quickly toggle incognito mode on and off by selecting it in the menu that appears when choosing accounts.

 

 

While the feature is coming to Android within the month, the company could only say it would be coming to iOS “soon”. 

Auto-Delete YouTube History

Google is also introducing a way for users to automatically delete their YouTube activity after a set amount of time. Specifically, you can select to keep data for 3 months, 18 months, or until you manually clear your history. 

A similar feature was introduced earlier this year for users’ location history and web activity and is expected to launch for YouTube this month. 

Managing Google Assistant Data

The search engine has introduced a way for people to control their Google Assistant activity using simple voice commands. 

For example, users could ask the Assistant to clear their history for the last week by saying “Hey Google, delete everything I said to you last week.”

 

This will be available to all Google Assistant users next week.

Instagram is testing a new way to notify customers about the release of new products when launch day arrives with stylish stickers and push notifications. 

While the test is currently limited to a small number of brands selected as part of Instagram’s closed checkout beta, it would deliver a promising way to boost the profile of your product launches and improve early sales. 

As the company says in their announcement:

“We wanted to make it easier for people to discover and follow upcoming product launches from brands and creators they love.”

The feature works by letting users opt-in to receive reminders about upcoming products when they see early promotional materials. 

Come launch day, they can then be notified of the product release and even make the purchase without leaving the Instagram app. 

To accompany the new feature, Instagram also launched a new sticker which can be used in Stories to promote your latest products. 

Since the new feature is just in testing, it is hard to predict when or even if it will eventually reach all brands and advertisers. Still, it provides an insight into how Instagram is aiming to help brands keep their products in the front of customers’ minds.