The holiday season may still feel like it is far in the distance, but most studies show consumers start their holiday shopping in November – if not earlier. That means now is the time to start preparing your holiday marketing efforts. To help, Facebook is releasing a wave of new tools aimed at assisting businesses […]
Bing has announced that its search engine crawler, Bingbot, will be going evergreen over the next few months by adopting the Chromium-based Edge browser to render webpages. Essentially, this means it will be able to crawl, render, and properly index more of your content more closely to how to actual users see it. As Bing […]
Google has released a new report showing how people are using the search engine to find small businesses around them every day. Overall, the report shows that local search continues to grow with “tremendous” speed. Specifically, searches with “local” + “near me” have gotten more than 350 times more search interest compared to a decade […]
Google is kicking off October – which just so happens to be Cybersecurity Awareness Month – by announcing three new ways for users to hide or delete their personal activity data when using Google products like Maps, YouTube, and Google Assistant. Incognito Mode For Maps Incognito mode has been allowing people to browse the web […]
Instagram is testing a new way to notify customers about the release of new products when launch day arrives with stylish stickers and push notifications. While the test is currently limited to a small number of brands selected as part of Instagram’s closed checkout beta, it would deliver a promising way to boost the profile […]
Pinterest is changing things up in a major way for brands, with an all-new design for business profiles and an entirely new ad format. New Business Profile Design Pinterest’s new design for business profiles puts the focus directly on dynamic content and a central view of product pins. Specifically, brand profiles will now include: A […]
Google has announced they will be rolling out a broad update to their core search algorithm starting later today. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please […]
Google is making it easier to find the most important information in YouTube videos for users by including timestamps in search results. The feature has been in testing for the better part of a year but has officially been announced this week. As the company explains: “Videos aren’t skimmable like text, meaning it can be […]
For the first time, Facebook is giving you a way to schedule Instagram posts ahead of time without the use of a third-party tool or app. The new functionality, available to all business accounts through Facebook’s Creator Studio, allows you to plan your Instagram pictur updates and IGTV videos up to six months in advance. […]
Microsoft is expanding its responsive search ads beta to all advertisers. Responsive search ads are an increasingly popular way to automatically tailor your ads for the specific needs of individual customers. Essentially, the advertiser can create a number of combinations for both headlines and descriptions within a single campaign, which the ad platform then selects based […]
