Facebook is making some changes to how it handles comments in its algorithm to better promote real discussion. Everyone knows that Facebook uses an algorithm to help sort which posts get shown to users, but you may not be aware that the social network uses a similar system to help rank comments. With the new […]
Thanks to its high-level of adaptability, JavaScript (JS) has been in use in some shape or form for more than 20 years and remains one of the most popular programming languages used to build websites. However, Google’s Martin Splitt, a webmaster trends analyst, recently suggested that webmasters should begin moving away from the coding language […]
Google is in the process of rolling out a significant update to its broad search engine algorithm which appears to be having a big impact on search results. Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update. Our guidance about […]
A new study suggests that although highly ranking sites on search engines may be optimizing for search engines, they are failing to make their sites accessible to a large number of actual people – specifically, those with visual impairments. The study from Searchmetrics used Google Lighthouse to test the technical aspects of sites ranking on […]
This week, Google announced it will begin adding new websites to its mobile-first index by default beginning July 1. However, older sites that have yet to be added to the mobile-first index will still be exempt until they are updated to be mobile-friendly. In the announcement, Google explained that “mobile-first indexing will be enabled by […]
LinkedIn will begin showing all the sponsored content an advertiser has run within the past six months in an “Ads” tab on the associated LinkedIn pages. The company announced the change this week as part of an effort to bring more transparency to advertising across the platform: “At LinkedIn, we are committed to providing a […]
A new study focusing on small businesses in the US reveals that a huge number of small brands are working without any sort of plan for their marketing. The survey from Outbound Engine asked 350 small and medium business (SMB) owners about a number of areas, including revenue growth, stress, their biggest hurdles, their marketing […]
This week Google held its annual Marketing Live event to reveal the latest innovations in online advertising, and the latest ad units aim to provide a more consistent experience across all of Google’s advertising platforms while also introducing new ways to advertise across the web. The new ad units, including Discovery ads, Gallery ads, and […]
Facebook is making big changes to how it ranks and shows videos in the news feed and “More Videos” section of its platform with three new ranking factors for videos. While the changes shouldn’t impact the number of videos Facebook is showing overall, the company says it is hoping to better prioritize original videos and […]
LinkedIn isn’t like most social media platforms out there. You can’t just transfer the same strategies and types of content you post on Facebook, Instagram, or Twitter over to LinkedIn and expect people to be interested. This is because people don’t use the platform the same way they use other social networks. Obviously, they approach […]
