Google is making it easier for brands to share their Google My Business listings by allowing businesses to create short names and unique URLs for their listings. The new feature was revealed by marketing guru and Local Guide for Google, Mike Blumenthal. While Google has not publicly announced the short names and URLs, they have […]
Facebook has announced sweeping changes to its news feed and the way it handles groups or pages that violate the company’s content policies. The new changes, including a new algorithm signal, are aimed at reducing the reach of sites spreading content with misinformation by judging the authority of the sites the content comes from. If […]
The latest update to Google My Business’s listings makes product catalogs even more powerful by displaying them in both desktop and mobile search results. Since October 2018, when they were first introduced, product catalogs on Google My Business would only appear in mobile search results. To add your products to your own listing, all you […]
Often, businesses think of SEO and online advertising as being entirely separate. They may feel like they need to choose one or the other. However, a new study from WordStream shows that most experts agree that SEO and advertising work best together, not apart. The new data published in WordStream’s report on the online advertising […]
LinkedIn is expanding its ad targeting options to allow advertisers the ability to better target their ideal audience. The professional social platform has launched lookalike audience targeting which allows you to create an ad audience similar to your dream customer. As the company says in their announcement: “LinkedIn’s lookalike audiences combine the traits of your […]
Instagram is launching a new in-app checkout feature for a limited number of brands which will let users make purchases without ever having to leave the app. For now, the new feature is limited to just 23 big-name brands like Adidas, Burberry, and MAC Cosmetics, but the company says it will be expanding the feature […]
Google’s “Shopping Ads” will start appearing within Google Images search results by default, as the company announced recently in an email to advertisers. In the past, it was possible to display your shopping ads in Google Images by manually opting-in to the Search Partner Network. This is because Google Images was previously a part of […]
Pinterest is making it easier for brands and consumers to connect with a number of new tools aimed at getting more products in front of interested viewers. The company announced a slew of new updates designed to improve personalized results for users and make browsing products and brands better than ever. “These updates help retailers […]
Google’s call-only ads are an incredibly powerful tool for companies who primarily do business through the phone. Not only can they get your phone to ring when nothing else will, they are entirely trackable so you will know when your ads drive calls and where those calls come from. Now, Google is making the ads […]
