Entries by Taylor Ball

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LinkedIn says 71% of people use its platform to inform business decisions

LinkedIn has released a new ebook aimed at helping social media managers market their businesses across the platform. It also contains some very interesting stats that make a strong case for why you should consider including the platform in your array of social media channels. Specifically, the ebook includes the following statistics across three categories: […]

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Facebook’s New Ad Budget Optimization Has Huge Implications For Your Ads

  Facebook is making a major change to how it handles advertising budget optimization. While it may lead to better ad performance, it also gives you less control over your ad campaigns. Starting in September, Facebook will make all ad campaigns use campaign budget optimization. In plain English, this means that you will only be […]

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Survey shows how people REALLY feel about out-of-date websites

A new survey of US consumers has some surprising findings about what customers expect out of business websites. The results from 1,013 respondents between the ages of 18-60 show that consumers have high expectations when it comes to how frequently your website is updated, what features are implemented, and how you are advertising your business […]

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LinkedIn introduces new interest targeting options for advertisers

LinkedIn is working to make itself a worthwhile advertising platform for brands, and that includes launching new targeting options for advertisers. Starting over the next week, advertisers will be able to target ads on LinkedIn based on users’ professional interests and behavior. As the company says in their announcement: “We’re excited to announce interest targeting […]

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Twitter’s free marketing calendar aims to help you plan your 2019 marketing strategies

Twitter wants to help you plan out your marketing for the year with a new, free calendar with tips and ideas for your 2019 marketing strategies. The calendar identifies the biggest, most hotly anticipated events of the year so you can plan your marketing ahead of time. Additionally, Twitter provides some extra motivation to tweet […]