Entries by Taylor Ball

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Almost 65% of Google Searches Don’t Lead To A Website Visit

Throughout 2020, approximately 65% of searches made on Google were “zero-click searches”, meaning that the search never resulted in an actual website visit. Zero-click searches have been steadily on the rise, reaching 50% in June 2019 according to a study published by online marketing expert Rand Fishkin and SimilarWeb. The steep rise in these types […]