Entries by Taylor Ball

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Advertise up to 5 products at once with Pinterest’s new Promoted Carousel ads

Pinterest has launched a new ad format that gives advertisers the ability to promote up to 5 different products with a single ad. The new “Promoted Carousel” ads combine 5 normal ad posts into a single ad unit, which will let viewers swipe through products or different ad experiences. The format is built with unique […]

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Survey shows how voice search drives local business

A new survey shows just how prominent voice search is becoming in the journey from shopping to purchase. According to the latest survey from Chatmeter, approximately 90% of smartphone owners say they use their device’s virtual assistant. More importantly, a large group of those are specifically using voice search to look for local business information. […]

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Facebook launches new crackdown on misleading “clickbait” ads

Facebook is cracking down on brands using its advertising platform to mislead or trick users with “malicious advertisements”. As the social network announced this week, it is reducing how often it shows ads it believes are “clickbait” or mislead users, if not outright rejecting them. As Facebook’s self-serve ad platform has grown, it has encountered […]