Twitter is launching a new video ad option which allows advertisers to create and run short video ads (under 15 seconds) and only be charged if the ad is viewed for at least six seconds. The company describes the new ad unit as a “flexible option for advertisers who care about the completed view metric, […]
A new report shows that paid search ads are the fastest growing way to advertise online for retailers. According to the findings from eMarketer, retail advertisers in the US will spend a combined $13.12 billion on search ads in 2019, up more than 20% from last year. In 2020, it is projected that spending will […]
Google’s highly-anticipated “gallery ads”, which were first announced back in May at the Google Marketing Live conference, are rolling out to advertisers in beta. The ads are stylish, image-heavy carousels with up to 8 images which appear at the very top of search results. Each individual image can have its own unique caption and brands […]
App ads on Google’s ad network will soon be eligible to appear in some very high-profile places as the ad platform is expanding app ads to both Google’s Discover feed and within YouTube apps. Currently, app ads are shown across a wide variety of apps in Google’s display network, as well as the Play Store, […]
Snapchat is launching a new advertising tool, called Instant Create, which promises to do all the heavy lifting of creating a Snapchat-optimized ad for you. With the tool, you can create ads that can be published across the platform in just three steps: Select an objective, such as web visits, app installs, or app visits […]
Google has started automatically adding a large “Request a Quote” button to eligible business listings in its local search results. The button appears to be limited to just businesses who have opted into the Google My Business messaging feature, which would allow customers to directly message a company representative. However, it is unclear what specific […]
Facebook is changing how videos and photos appear on mobile devices, with new aspect ratios for visual posts and less accompanying text in the mobile news feed. This means you’ll have to make some changes when optimizing for Facebook’s mobile news feed if you want everything to appear properly in your posts. What’s Changing In […]
When it comes to growing your business on social media, everyone automatically starts thinking about Facebook. That’s great if you have a brand which suits that platform, like a clothing brand, athletic equipment company, or content publishing website. For B2B companies, though, it may not be the most useful. In fact, you might be better […]
A recent study from BrightLocal highlights exactly how powerful Google My Business is for helping local companies get found by local consumers and increase their sales. The findings are the result of research from 45,000 businesses using GMB from 36 different industries from 4 countries. Based on the findings, it seems that GMB not only […]
Pinterest has launched several new features aimed at making it easier for businesses to share and manage their videos on the platform. Businesses now have access to a new video upload tool which simplifies the upload process, a new tab within their profile solely dedicated to videos, and a new analytics tool which gives a […]
