https://www.tulsamarketingonline.com/wp-content/uploads/2019/03/PinterestLogo.jpg360640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2019-09-26 16:18:122019-09-26 16:18:12Pinterest Announces New Design and Ad Format for Brand Profiles
Google has announced they will be rolling out a broad update to their core search algorithm starting later today.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog for more about that: https://t.co/e5ZQUAlt0G
While the updates are a regular part of maintaining and improving the company’s search engine, Google has typically been reluctant to give advance notice before the update has rolled out. In some cases, they have even been unwilling to address algorithm updates in-depth after their implementation.
This is only the second time the search engine has announced a broad core algorithm update ahead of time, suggesting they are being more proactive in communicating with webmasters.
Google’s Danny Sullivan says the update should start very soon and will take up to a few days to complete.
I expect it to begin in a few hours; these typically take a few days to fully roll out. Yes, we'll post when the rollout begins. We don't post when it ends because there's typically other updates that are always happening, too. But after a few days, as said.
The company’s announcement didn’t add any new guidance or recommendations for managing your site during and after the rollout of this update, but Google did recommend reviewing the existing guidelines for core updates:
Widely notable effects are to be expected, which can include drops or gains in search rankings.
Core updates are “broad” in the sense that they don’t target anything specific. Rather, they’re designed to improve Google’s systems overall.
Pages that drop in rankings aren’t being penalized; they’re being reassessed against other web content that has been published since the last update.
Focusing on providing the best possible content is the top recommended way to deal with the impact of a core algorithm update.
Broad core updates happen every few months. Sites might not recover from one update until the next one rolls out.
Improvements do not guarantee recovery. However, choosing not to implement any improvements will virtually guarantee no recovery.
https://www.tulsamarketingonline.com/wp-content/uploads/2019/01/google-1018443_640.png244640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2019-09-24 15:54:072019-09-24 15:54:07Google is Rolling Out a Large Update To Its Core Algorithm Today
“Videos aren’t skimmable like text, meaning it can be easy to overlook video content altogether.
Now, just live we’ve worked to make other types of information more easily accessible, we’re developing new ways to understand and organize video content in Search to make it more useful for you.”
The feature is already rolling out, but video publishers will need to take a couple quick and easy steps to ensure the timestamps will appear when their videos show up in search results.
How To Add Timestamps To Your YouTube Videos In Search Results
The good news is there is absolutely no coding or complex technical knowledge needed to provide Google with the information necessary to include relevant timestamps.
All you have to do is provide a simple list of timestamps and what they relate to within the description section of your videos. For example:
00:05 – Intro
01:30 – Step 1
02:15 – Step 2
03:40 – Step 3
05:00 – Conclusion
Notably, Google is extending this feature to non-YouTube videos as well. However, the process requires a bit more work to properly mark-up. To start the process of adding timestamps to non-YouTube videos, Google asks you to fill out this form. Afterward, they will provide you with the necessary information for marking-up your videos.
For the first time, Facebook is giving you a way to schedule Instagram posts ahead of time without the use of a third-party tool or app.
The new functionality, available to all business accounts through Facebook’s Creator Studio, allows you to plan your Instagram pictur updates and IGTV videos up to six months in advance.
The new feature also opens scheduled posts to the full abilities of Instagram. With most third-party tools, users are frequently limited to just one image per post and few offer support for IGTV videos.
How To Gain Access To Scheduled Instagram Posts
You still have to meet a few requirements to be able to start scheduling your Instagram updates. Specifically, you need to:
Have a Facebook Business account
Have an Instagram business or creator account
Have linked your Instagram account to your Facebook page
Once all that is in order, you can start scheduling your posts through the Facebook Creator Studio by clicking the Instagram logo at the top of this page.
It should be fairly obvious, but the new feature does not allow for the scheduling of Instagram Stories ahead of time. This makes sense, as those posts are specifically intended to capture a moment in time. If you begin scheduling those posts days or weeks ahead of time, it would lose the authenticity that makes Stories so engaging.
https://www.tulsamarketingonline.com/wp-content/uploads/2019/09/instagramfacebooklogos_hdv.jpg5631000Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2019-09-17 15:51:392019-09-17 15:51:39Facebook Now Lets You Schedule Instagram Posts Up To Six Months Early
Responsive search ads are an increasingly popular way to automatically tailor your ads for the specific needs of individual customers.
Essentially, the advertiser can create a number of combinations for both headlines and descriptions within a single campaign, which the ad platform then selects based on a specific search query.
In the case of Microsoft’s responsive search ads, advertisers can provide up to 15 headlines and 4 descriptions. When shown, the ads can display up to 3 titles and 2 descriptions.
After the campaign has run for long enough to gather data, Microsoft will also select the top-performing ad combinations in a report for advertisers, while underperforming combinations will be shown less often or not at all.
The company says responsive search ads can benefit brands in a number of ways, including:
Reducing bulky operations and saving time
Serving the right message to the right user at the right time
Improving overall ad performance
To ensure the best performance using responsive search ads, Microsoft recommends following these tips:
Create responsive search ads in the same campaigns with your current expanded text ads.
Provide at least 8-10 unique headlines and at least 2 distinct descriptions with a clear call-to-action message.
Review performance regularly.
Pinning a headline or description will ensure it’s displayed in the desired position.
https://www.tulsamarketingonline.com/wp-content/uploads/2019/09/Untitled-design-37-1-760x400.png400760Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2019-09-12 14:37:072019-09-12 14:37:07Microsoft Opens Its Responsive Search Ads Beta To All Advertisers
New research from Yext and Forbes reinforces just how important it is to keep the information on search engine results relevant to your business accurate and up-to-date.
The findings from more than 500 US consumers indicates that people automatically assume only half of the information they see in search results is accurate. Additionally, those consumers then hold the brands responsible for any inaccurate information about them, even when it appears outside of your official channels.
The study also revealed a few more bits of interesting information:
57% of respondents say they bypass search and visit a brand’s official website first because they believe the information there will be more complete and accurate.
50% of consumers regularly turn to third-party sites and apps to find information about brands.
48% of those surveyed said a brand’s website is their most trusted source of information.
47% say they are more likely to trust a third-party site over a brand’s website.
20% of current and new customers trust social media to deliver accurate brand information.
28% of consumers avoid buying a brand’s product after seeing inaccurate information.
Marc Ferrentino, Chief Strategy Officer of Yext elaborated on the findings, saying:
”Our research shows that regardless of where they search for information, people expect the answers they find to be consistent and accurate — and they hold brands responsible to ensure this is the case.
… there is a significant opportunity for businesses to differentiate themselves from their competition through verification on and off of their own websites.”
https://www.tulsamarketingonline.com/wp-content/uploads/2019/09/adult-boy-break-306534-1.jpg427640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2019-09-10 15:05:042019-09-10 15:05:04Only Half of Consumers Believe Search Engine Results are Accurate
YouTube has ramped up its efforts to remove harmful content over the last quarter, as a new report shows the company removing over 100,000 individual videos.
That is nearly 5 times the number of videos removed in the first quarter of the year, reflecting a big shift in activity following a new hate speech policy introduced in June.
Additionally, the company says it has removed over 17,000 channels and 500 million comments in Q2.
Notably, YouTube says a large amount of the harmful content is flagged using machine learning technology to remove the content before it is ever seen by actual users. According to the company’s data, more than 87% of the videos removed in Q2 were first flagged by YouTube’s automatic systems.
The report also mentions that an update to YouTube’s spam detection tools has driven a 50% increase in the number of channels removed for violating the platform’s spam guidelines.
YouTube says the report is only the first in a four-part series which will cover the company’s guiding principles:
Remove content that violates policies
Raise up authoritative voices
Reward eligible creators
Reduce the spread of borderline content
As such, you can expect to see more details about how YouTube is working to curate the best platform possible in the near future.
https://www.tulsamarketingonline.com/wp-content/uploads/2019/09/unnamed-file.png360640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2019-09-05 14:09:182019-09-05 14:12:44YouTube Says It Removed 5 Times The Number of Harmful Videos In Q2
“For more and more shoppers, video is becoming indispensable when they’re ready to buy. In fact, more than 55% of shoppers globally say they use online video while actually shopping in-store.”
Google’s Recommended Strategies For Using Video
Within the article about the report, Google also suggests a few ways brands can use videos to influence online shoppers:
Video Shopping List
One of the most surprising findings of the study is that many consumers are replacing traditional shopping lists with a video.
“If I go to a store and forget what I need, I pull up the video to see the ingredients. I pull to the side, watch the video, and get what I need,” said one person interviewed.
Getting Informed and Feeling Confident
For more technical fields or issues, such as finances or repairing complicated machines, videos can be an invaluable way to help shoppers feel more confident about their purchases.
“YouTube has taught me that I’m capable of doing what I didn’t know I could do,” explained one consumer.
Video Reviews Can Be The Tie-Breaker
Video reviews are one of the most trusted forms of online reviews and are a popular reference point when making purchasing decisions. The wide variety of video reviews out there give people the ability to focus on the features they care most about and see which products will perform best for their needs.
As one shopper told interviewers, “While I was in Home Depot the other day, I was on YouTube looking up drill sets to see which one was better and which one burned out quicker through stress tests.”
What This Means For Brands
It’s no big surprise that online shoppers are increasingly using videos to influence their shopping decisions. What is surprising is when and where they are referencing these videos and how they are actively using the videos within the shopping process.
The biggest recommendation from the study is that you “think of ways your brand can show up to meet these in-the-moment needs, whether it’s through ads that spark ideas and inspiration or through more in-depth content to answer questions and help people along their path to purchase.”
https://www.tulsamarketingonline.com/wp-content/uploads/2017/10/Google-Video-1.jpg360640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2019-09-03 16:29:022019-09-03 16:29:02Google Says 55% of Consumers Rely on Videos To Make Purchasing Decisions