Pinterest is changing things up in a major way for brands, with an all-new design for business profiles and an entirely new ad format.
New Business Profile Design
Pinterest’s new design for business profiles puts the focus directly on dynamic content and a central view of product pins.
Specifically, brand profiles will now include:
A dedicated Shop tab for showing users your products directly within your profile
The ability to customize profile covers with either videos or images
A streamlines navigation system making it easier to access messaging features
‘Shop the Look’ Ads
Since the launch of ‘Shop the Look’ pins, retailers have been flocking to the organic posts to showcase a wide array of their products in a single image.
Now, Pinterest is allowing these brands to turn these organic pins into shoppable ads which can promote up to 25 products at a time.
When these ads first appear, users will see a showcase previewing up to four items, which can be expanded to show the rest.
‘Shop the Look’ ads are expected to roll out to US advertisers in the next few months.