For many small-to-medium businesses, appearing in search results around their local area is significantly more important than popping up in the results for someone halfway across the country.
This raises the question, though. How many of the countless searches made every day are actually locally based?
What Percent Of Searches Are Local?
Working together, the companies analyzed over 60 million U.S. search queries and found that over a third (approx. 36%) of all queries returned Google’s local pack – indicating the search was location-based.
Perhaps the biggest surprise from the data is that locally-based searches have remained largely consistent throughout the year. Following an uptick in early 2020 (likely driven by the coronavirus pandemic), the rate stayed around 36% over the course of the year. The only significant exception came in September, where the data shows a significant decrease in locally-driven searches.
This data shows just how important it is for even brands that are strictly local to establish their brands online and optimize for search engines. Otherwise, you might be missing out on a big source of potential business.
Other Features In The Local Pack-O-Meter
Along with data on the appearance of local packs in Google search results, the Local Pack-O-Meter includes information on several other search features. These include:
- Knowledge Graphs
- “People Also Ask” Panels
- Image Boxes
- Shopping Boxes
- Related Searches
- And more
Though the current form of the tool doesn’t include ways to more selectively filter the information, there is plenty to take from the information for planning what search features you need to prioritize and which can be put on the back burner.
To explore the Local Pack-O-Meter for yourself, click here.