Working together, the companies analyzed over 60 million U.S. search queries and found that over a third (approx. 36%) of all queries returned Google’s local pack – indicating the search was location-based.
Perhaps the biggest surprise from the data is that locally-based searches have remained largely consistent throughout the year. Following an uptick in early 2020 (likely driven by the coronavirus pandemic), the rate stayed around 36% over the course of the year. The only significant exception came in September, where the data shows a significant decrease in locally-driven searches.
This data shows just how important it is for even brands that are strictly local to establish their brands online and optimize for search engines. Otherwise, you might be missing out on a big source of potential business.
Other Features In The Local Pack-O-Meter
Along with data on the appearance of local packs in Google search results, the Local Pack-O-Meter includes information on several other search features. These include:
“People Also Ask” Panels
Though the current form of the tool doesn’t include ways to more selectively filter the information, there is plenty to take from the information for planning what search features you need to prioritize and which can be put on the back burner.
To explore the Local Pack-O-Meter for yourself, click here.
https://www.tulsamarketingonline.com/wp-content/uploads/2021/03/NearMeLocalSEO640px.jpg360640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-03-30 17:26:352021-03-30 17:26:37Over One-Third of Google Searches Are Local
If you are an online retailer, you are no doubt familiar with Google’s wide array of special features built for online shopping. You are also probably aware of how confusing it can be to get included in these unique search results.
To help clarify this process and make it easier to get your products highlighted in Google’s search results, the search engine recently revealed some technical tips and tricks for e-commerce sites.
Why It Takes Extra Work To Get In Google Shopping Results
The first question most business owners or site managers might have when they start trying to get their products included in Google Shopping results is “why do I have to do all this extra work?”
Google’s whole thing is analyzing sites and automatically delivering that information in its search results, right? Why can’t they just pull your product info when your pages get indexed?
The simple answer is that Google knows online retail changes very quickly and shoppers get very frustrated with out of date or inaccurate information. If this became a frequent problem, users would likely stop paying attention to Google’s product-related search results.
While the search engine regularly re-indexes updated webpages, it can’t guarantee pages will be indexed fast enough to ensure information is up-to-date for searchers.
Additionally, there are some features which online retailers tend to provide to help shoppers which can make things a little confusing for search engines to understand.
For example, Google says it still struggles with accurately telling the difference between these types of information:
Original Price vs. Discounted Price
Related Products vs. The Main Product Being Sold
Taxes or Shipping Costs vs. The Actual Product Price
This is why the search engine asks online retailers to help provide this information for Google Shopping results.
Now, let’s get into the advice from Google Developer Advocate Alan Kent and how you can get your products into Google product showcases.
Two Ways To Give Google Your Product Data
In the latest Lightning Talks video, Kent discusses two different ways site managers can get their product information to Google.
The first method is by using structured data. This is essentially using special coding embedded into pages to provide Google with additional information typically not provided through regular site code or markup.
This is generally seen as the advanced approach because it requires significant knowledge of coding and the latest structured data techniques.
The other method covered by Kent is by directly providing product data through Google Merchant Center, which can be done with:
A feed of all product data manually submitted to the search engine.
An API developed to update products individually as changes are made on your site.
https://www.tulsamarketingonline.com/wp-content/uploads/2020/04/google_shopping_competitors_Img.png6001000Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-03-25 15:56:272021-03-25 15:56:28Google Explains How To Get Your Products Featured In Search
Throughout 2020, approximately 65% of searches made on Google were “zero-click searches”, meaning that the search never resulted in an actual website visit.
Zero-click searches have been steadily on the rise, reaching 50% in June 2019 according to a study published by online marketing expert Rand Fishkin and SimilarWeb.
The steep rise in these types of searches between January and December 2020 is particularly surprising because it was widely believed zero-click searches were largely driven by mobile users looking for quick-answers. Throughout 2020, however, most of us were less mobile than ever due to Covid restrictions, social distancing, and quarantines.
The findings of this latest report don’t entirely disprove this theory, though. Mobile devices still saw the majority of zero-click Google searches. On desktop, less than half (46.5%) were zero-click searches, while more than three-fourths (77.2%) of searches from mobile devices did not result in a website visit.
Fishkin acknowledges that his reports do come with a small caveat. Each analysis used different data sources and included different searching methods, which may explain some of the variance. Additionally, the newer study – which included data from over 5.1 trillion Google searches – had access to a significantly larger data pool compared to the approximately one billion searches used in the 2019 study.
“Nonetheless, it seems probable that if the previous panel were still available, it would show a similar trend of increasing click cannibalization by Google,” Fishkin said in his analysis.
What This Means For Businesses
The most obvious takeaway from these findings is that people are increasingly finding the information they are looking for directly on the search results pages, rather than needing to visit a web-page for more in-depth information.
It also means that attempts to regulate Google are largely failing.
Many have criticized and even pursued legal action (with varying levels of success) against the search engine for abusing their access to information on websites by showing that information in “knowledge panels” on search results.
The argument is that Google is stealing copyrighted information and republishing it on their own site. Additionally, this practice could potentially create less reason for searchers to click on ads, meaning Google is contributing to falling click-through rates and making more money off of it.
Ultimately, Google is showing no signs of slowing down on its use of knowledge panels and direct answers within search results. To adjust to the rise of zero-click searches, brands should put more energy into optimizing their content to appear in knowledge panels (increasing your brand awareness) and diversify their web presence with social media activity to directly reach customers.
https://www.tulsamarketingonline.com/wp-content/uploads/2020/01/GoogleRankings.png360640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-03-23 14:53:572021-03-23 14:53:59Almost 65% of Google Searches Don’t Lead To A Website Visit
To get started, simply sign into the Google account related to your business and go to the help page.
From there, select whether you want to check the status of a review or file a new report for a problematic review.
If you wish to submit a new takedown request, Google My Business will pull a list of your recent reviews which can be viewed and reported within the tool.
If you are simply checking the status of a past takedown request, the tool will show all your most recent requests along with information about the status of the request.
If you select a review, you can also get more in-depth information about the review and request. You can also submit an appeal from here if you believe a request has been improperly denied.
Only Available For Small Accounts
At this point, it appears the tool is only available for accounts with just a few Google My Business listings. Several SEO specialists who manage dozens or even hundreds of listings say they have received a message stating “Based on the number of Business Profiles you manage, this process is not available” when attempting to use the tool. It is unclear if or when GMB plans to expand the tool for larger accounts.
https://www.tulsamarketingonline.com/wp-content/uploads/2020/01/Google-Reviews.png290640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-03-18 17:55:392021-03-18 17:55:41New Google My Business Tool Helps Manage Your Reviews
YouTube is expanding the amount of data available to video creators while rolling out an updated version of the YouTube Studio Mobile app.
Accompanying the release of the updated app, the video platform is offering video creators new information on traffic sources, returning viewers, and more in-depth data on how viewers are watching your content.
Below we are going to dig into the new metrics and app in-depth:
Expanded Viewer Data In YouTube Studio
Living Room Impressions
Before the end of the month, YouTube says it will start showing creators data on what it is calling “living room impressions” or views coming from TV-based sources like built-in TV apps, Rokus, or video game consoles.
Of course, YouTube has already been counting these streams within its broader metrics like watch time and total views. However, this allows you to see exactly how your viewers are engaging with your content and help optimize your videos for where most people are viewing them.
New or Returning Viewers
Though you have been able to see how many new subscribers you are getting since seemingly forever ago, YouTube has generally overlooked the group of viewers who keep returning to channels even if they aren’t actually subscribed. In many ways, these viewers can be more valuable because they are actively searching out your content on a regular basis, rather than simply relying on it to pop up in their feed.
Now, YouTube is introducing a metric breaking down which viewers are new to your channel and who is returning – whether they are subscribed or not.
Not only does this provide a more accurate view of your channel’s health and community engagement, it also helps you plan topics based on past viewer response.
Despite this data being available to the vast majority of creators, YouTube says it will not be present for copyrighted content owners or artistic channels.
Updates to YouTube Studio Mobile
Redesigned Real-Time Data Card
YouTube is updating its real-time analytics card in the Studio Mobile app analytics section to make it easier to see exactly how specific videos are performing in the moment. These changes include:
Thumbnails: The real-time card now displays thumbnails for individual videos.
Sorting: The real-time card now sorts videos by view count rather than the date videos were published.
Amount of videos: The card now shows up to 15 videos – ten more than the previous limit of five videos.
Updates to Tabs
Along with the new data, YouTube is redesigning its tabs in the Studio Mobile app with a larger focus on alignment. Following the update, all the most-used tabs are aligned, including audience, reach, engagement, overview, and revenue.
At the same time, the company has removed a few cards from these tabs, saying the cards were rarely used on mobile. All of these sections are still fully visible on desktop.
For more information on the new metrics available and the refreshed app, watch the Creator Insider video below:
https://www.tulsamarketingonline.com/wp-content/uploads/2020/07/YouTube-Search.jpg10022240Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-03-16 18:02:302021-03-16 18:02:32YouTube Updates Studio Mobile App and Introduces New Data Metrics
In a Google Search Central SEO session recently, Google’s John Mueller shed light on a way the search engine’s systems can go astray – keeping pages on your site from being indexed and appearing in search.
Essentially the issue comes from Google’s predictive approach to identifying duplicate content based on URL patterns, which has the potential to incorrectly identify duplicate content based on the URL alone.
Google uses the predictive system to increase the efficiency of its crawling and indexing of sites by skipping over content which is just a copy of another page. By leaving these pages out of the index, Google’s engine has less chances of showing repetitious content in its search results and allows its indexing systems to reach other, more unique content more quickly.
Obviously the problem is that content creators could unintentionally trigger these predictive systems when publishing unique content on similar topics, leaving quality content out of the search engine.
John Mueller Explains How Google Could Misidentify Duplicate Content
In a response to a question from a user whose pages were not being indexed correctly, Mueller explained that Google uses multiple layers of filters to weed out duplicate content:
“What tends to happen on our side is we have multiple levels of trying to understand when there is duplicate content on a site. And one is when we look at the page’s content directly and we kind of see, well, this page has this content, this page has different content, we should treat them as separate pages.
The other thing is kind of a broader predictive approach that we have where we look at the URL structure of a website where we see, well, in the past, when we’ve looked at URLs that look like this, we’ve seen they have the same content as URLs like this. And then we’ll essentially learn that pattern and say, URLs that look like this are the same as URLs that look like this.”
He also explained how these systems can sometimes go too far and Google could incorrectly filter out unique content based on URL patterns on a site:
“Even without looking at the individual URLs we can sometimes say, well, we’ll save ourselves some crawling and indexing and just focus on these assumed or very likely duplication cases. And I have seen that happen with things like cities.
I have seen that happen with things like, I don’t know, automobiles is another one where we saw that happen, where essentially our systems recognize that what you specify as a city name is something that is not so relevant for the actual URLs. And usually we learn that kind of pattern when a site provides a lot of the same content with alternate names.”
How Can You Protect Your Site From This?
While Google’s John Mueller wasn’t able to provide a full-proof solution or prevention for this issue, he did offer some advice for sites that have been affected:
“So what I would try to do in a case like this is to see if you have this kind of situations where you have strong overlaps of content and to try to find ways to limit that as much as possible.
And that could be by using something like a rel canonical on the page and saying, well, this small city that is right outside the big city, I’ll set the canonical to the big city because it shows exactly the same content.
So that really every URL that we crawl on your website and index, we can see, well, this URL and its content are unique and it’s important for us to keep all of these URLs indexed.
Or we see clear information that this URL you know is supposed to be the same as this other one, you have maybe set up a redirect or you have a rel canonical set up there, and we can just focus on those main URLs and still understand that the city aspect there is critical for your individual pages.”
It should be clarified that duplicate content or pages impacted by this problem will not hurt the overall SEO of your site. So, for example, having several pages tagged as being duplicate content won’t prevent your home page from appearing for relevant searches.
Still, the issue has the potential to gradually decrease the efficiency of your SEO efforts, not to mention making it harder for people to find the valuable information you are providing.
To see Mueller’s full explanation, watch the video below:
https://www.tulsamarketingonline.com/wp-content/uploads/2018/12/Rip-Google.png6401280Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-03-11 17:50:582021-03-11 17:51:00Are Your URLs Keeping Google From Indexing Your Pages?
Google is making its Hotel Booking Links program available to all hotels and travel companies for free, as the company announced this week.
What Are Free Hotel Booking Links?
The new program, which was previously only available through the Hotel Ads system, essentially creates an entirely new organic list of hotels and travel agencies with available bookings below the existing paid results in relevant searches.
“We’re improving this experience by making it free for hotels and travel companies around the world to appear in hotel booking links, beginning this week on google.com/travel. With full access to a wider range of hotel prices, users will have a more comprehensive set of options as they research their trip and ultimately decide where to book.”
Additionally, the search engine says it will continue to expand the free marketing opportunities within the Google Travel platform in the future:
“Over time, we’ll continue building this open platform, so that all partners will have even more opportunities to highlight their information and help people book a flight, find a place to stay, or explore a new destination.”
What’s The Difference Between Free And Paid Hotel Booking Links?
The main distinction between the new program and the paid Hotel Booking Links program is obviously that paid links are essentially ads. They are bought through the Google Ads system.
However, this clear difference also influences how Google selects which hotels appear in the listings.
Paid Hotel Booking Links are ranked based on the traditional Google Ads ranking system, which considers several details including how much the advertiser is paying, how relevant the ad is, and the quality of the page you are sending users to.
The new free booking links, however, will be ranked using a system more similar to Google’s search algorithm.
As the announcement explains:
“Hotel ads are paid links, ranked according to Google’s ad auction, whereas free booking links are unpaid links, ranked according to their utility to users”
Where To Sign Up
If you’d like your hotel or travel company to appear in these new listings, all you have to do is click here to sign up.
https://www.tulsamarketingonline.com/wp-content/uploads/2019/01/google-1018443_640.png244640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-03-09 20:36:432021-03-09 20:36:45Google Opens Hotel Booking Links To All For Free
Google My Business is expanding its performance report for business listings with a new breakdown of how people are finding your listing.
The new analytics section details whether people are coming to your listing using either a mobile or desktop device, as well as if they found you through Google Search or Maps.
How To Find The New Report
To access the report for your listing, first sign in and select which location or business you are wanting to assess. Then, select the Insights tab on the left. On this page, you’ll find the new performance reports available directly at the top.
Within the performance report, you’ll find a section explaining “How people discovered you.”
On one side of the report, you’ll see the “People who viewed your business profile” section, while the right column shows the specific searches being used to find your page.
Learning More About Device and Source Reports
To coincide with the launch of these reports, Google has updated its help documents to add a section explaining the “users who viewed your profile” data.
As the document explains:
“A user can be counted a limited number of times if they visit your Business Profile on multiple devices and platforms such as desktop or mobile and Google Maps or Google Search. Per breakdown device and platform, a user can only be counted once a day. Multiple daily visits aren’t counted. “
There are also a few important details to keep in mind when viewing the report:
Since this metric represents the number of unique users, it may be lower than the number of views you find on Google My Business and in email notifications.
Since the metric focuses on views of the Business Profile, as opposed to overall views of the Business on Google, it may also be lower than the number of views you find on Google My Business and in email notifications.
Insights like these help with not only improving your listings and optimization to perform more effectively in search results. They can also help understand your customers and their specific needs or behaviors which may, in turn, allow you to provide better service for them.
https://www.tulsamarketingonline.com/wp-content/uploads/2019/06/GMB.png360640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-03-04 19:11:252021-03-04 19:11:27Google My Business Will Now Tell You How People Find Your Listing
After months of rumors, Twitter has confirmed it is launching a subscription-like feature which allows users to pay for premium content from content creators or influencers on the platform.
The company previewed the new feature it is calling “Super Follow” at its investor-focused Analyst Day event last week, along with a few other new features which are coming to the platform soon.
What Is Twitter’s “Super Follow”?
Super Follow will soon allow creators, influencers, and brands to monetize their tweets, similar to platforms like Patreon or YouTube Subscriptions.
For a monthly fee, Twitter users can sign up to get exclusive content and perks from a select creator, including:
A supporter badge
Access to a subscriber-only newsletter
Exclusive promotions and discounts
VIP community access
Unlike what you can find on sites like Patreon, Super Follow is a one-size-fits-all feature amd does not allow for separate tiers for fans or support.
While the specific revenue split is not clear, Twitter says creators will be able to earn money directly through Super Follow, making this a viable way to increase revenue from social media. This will likely also make Super Follow an attractive option for publishers hoping to find a new source of revenue other than digital advertising placements on their site.
Twitter Communities Take On Facebook Groups
Another upcoming feature highlighted at the Analyst Day event was the launch of Twitter Communities.
Similar to Facebook Groups, Communities allows users to join together around common interests or topics.
Details about the feature are hard to come by, but images shared by those who attended the event show a conversation hub which may make discussions easier for larger communities.
Otherwise, the layout, design, and features look distinctly familiar to anyone who has been active on Facebook Groups in the past few years.
Twitter’s Goals for 2021 and Beyond
To close out the presentation, Twitter listed three specific goals to achieve in the future:
Double development velocity by the end of 2023, which means doubling the number of features shipped per employee that directly drive either mDAU (monetized daily active users) or revenue.
Reach at least 315 million mDAU in Q4 2023, which represents a ~20% compound annual growth rate from the base of 152 million mDAU reported in Q4 2019, which was the most recently reported mDAU when Twitter first announced this ambition in March of 2020.
At least double total annual revenue from $3.7 billion in 2020 to $7.5 billion or more in 2023.
https://www.tulsamarketingonline.com/wp-content/uploads/2020/10/twitter-3319619_1280.jpg4101280Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-03-02 17:58:222021-03-02 17:58:24Twitter Previews Subscription and Community Features