Bing is launching a new feature specifically for local businesses to make it easier for customers to reach you at any time. With the new chat feature, users can click a link to “chat online with a representative” directly from the search engine.
After clicking the link, you are immediately connected to the business through their primary chat program. That could be a native chat service or other options like Facebook Messenger.
You can see what it looks below:
In this case, Bing links to Facebook Messenger:
The new feature makes it easier than ever for searchers to contact your business for questions and concerns. It also makes it more important than ever to make sure your business is taking advantage of online chat services to provide customer service.
After months of testing a new verification in the San Francisco area exclusively for locksmiths and plumbers, the search engine has officially launched the “Google guaranteed” verification process.
If your business gets “Google guaranteed”, you get a special green badge next to your business in the search results – and customers get a few perks and protections through Google.
If you tap on any of the results, you are then taken to the home service ad specifically for that business, along with some extra details about what the Google guarantee really means:
Tapping on Learn More goes even more in-depth, with a full page of details about what the Google guarantee covers and how it works:
”When you book an eligible home service pro on Google, you are protected by the Google guarantee. If you’re not satisfied with the work quality, Google may refund up to the amount paid for the job.”
What Businesses Need To Know
Currently, the Google guarantee is limited to just locksmiths and plumbers. This is because both industries have had recent issues with ad fraud and abusive advertising practices which Google is attempting to clean up.
There does not appear to be a public sign-up process for businesses hoping to be verified, and it is unclear what the verification process includes. However, this is likely to become more transparent as the verification process is extended nationwide.
What Customers Need To Know
To activate the Google guarantee, fill out this form before your first appointment. You can also call customer support at (844) 885-0761 to submit a claim or ask questions about your coverage.
If you’re unhappy with the work performed, you can submit a claim and Google will cover the invoice amount up to a lifetime cap of $2,000.
The job must be booked through Google Home Services. Any future work completed by the same provider, unless booked through Home Services, is not covered.
Jobs completed before September 14, 2016, are not covered.
Currently only locksmith and plumbing jobs are covered.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-11-28 15:57:472016-11-28 15:57:47Google Introduces The “Google Guarantee” For Locksmiths and Plumbers
Last year, Google gave businesses the ability to list their busiest hours on Google Maps listings so that customers can better plan their shopping during the holiday season. Now, they are taking it a step further.
Instead of relying on businesses to update their Popular Times listings, Google Maps will use real-time data to predict just how busy a location is right now.
”Whether you’re rushing to pick up a last minute gift or seeking a lively bar for some festive spirit, check Popular Times for a sneak preview of what to expect when you arrive.”
In addition to this new feature, Google is giving more flexibility to stores that operate separate departments with differing business hours. Businesses can now list separate departments and service hours in their Search and Maps listings.
This new feature could be particularly useful for department stores or retail stores with pharmacy, supermarket, or automotive departments.
Google is also providing shoppers with shopping behavior data like how long people tend to spend in a store so they can make the most of their time during the holiday shopping season. Along with listing your business’s busiest hours, the search engine is also rolling out a feature that lets you tell shoppers how long the average person spends in your store.
All three new features rolled out this morning and should be live on Google Maps and Search for all users.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-11-22 12:54:402016-11-22 12:54:40Help Your Customers Plan Their Holiday Shopping With Three New Google Features
Considering the success of live video on Facebook and other social media platforms, it doesn’t come as much of a surprise that Instagram is trying its hand with live video. But, they have put their own twist on it.
Today, the social photo and video sharing platform announced it is rolling out live video within their Instagram Stories section. However, these videos don’t remain once you stop streaming. Instead, they immediately disappear.
The feature is already rolling out and is expected to be available to everyone around the world within the next few weeks. Users are able to share live video for up to an hour and control their streams by notifying friends when they go live and deciding whether to allow comments.
“Live video on Instagram Stories helps you connect with your friends and followers right now,” according to a blog post announcing the update. “When you’re done, your live story disappears from the app so you can feel more comfortable sharing anything, anytime.”
All you have to do to start streaming is swipe right from the home feed and tap the “Start Live Video” button. You can also see who else is live streaming in the Explore area of the app, under the “Top Live” category.
Live video isn’t the only thing disappearing on Instagram, either. The platform is also rolling out the option to have automatically self-destructing photo or video messages when sending direct messages to friends and groups.
The feature operates almost exactly like Snapchat’s well known disappearing photos, which allow users to share content in a “spontaneous, pressure-free way.”
“You can choose a group or create one in just a few taps—and you can also send to individual friends at the same time,” Instagram wrote in a blog post. “Send anything you want, from inside jokes to your worst selfies. Unlike other messages in Direct, these photos and videos disappear from your friends’ inboxes after they have seen them. And you’ll see if they replayed it or took a screenshot.”
Google has already begun rolling out its mobile-first index to some users, but there are still a lot of questions about how exactly the search engine’s new separate index actually functions.
One such question got a surprising answer yesterday during the Google State of Search conference, as Maile Ohye told the audience that Google won’t index the AMP version of your page in the mobile search index – even when you don’t have a mobile-friendly alternative.
So @maileohye confirmed that in a situation where there is desktop and AMP, Google will index desktop for mobile first. #StateofSearch
That means if you’ve been using AMP pages as an alternative to making your website mobile-friendly, the search engine will skip over indexing your AMP pages in the mobile-friendly search index. Instead, it will by default choose to index the desktop version within its older index.
There is a way to force Google to index your AMP pages in this situation using a rel alternate attribute, but otherwise Google’s index will default to your desktop versions of pages.
This is particularly surprising because Google has pushed AMP as the ultimate way to deliver content to mobile users quickly and without losing ad revenue. But, in this case it seems the streamlined design of AMP pages leaves something to be desired. It may be the lack of site navigation options is what made Google decide to favor desktop over AMP in their index.
This change will most likely only affect a very small number of websites, but it is an odd choice for the search engine. The vast majority of websites who have adopted AMP also maintain a mobile version of their site.
Google is giving AdWords’ price extensions a makeover this week to make prices even more prominent in search results, according to an announcement Monday.
Price extensions are one of Google’s many extended ad formats designed to highlight individual products and services and allow searchers to easily compare prices.
The extension was first released in July as a simple list, similar to how sitelinks are displayed. Now, Google has redesigned the extensions to appear in a card carousel near the top of search results. You can get a preview what these cards look like in the tweet AdWords released to announce the change:
The 10 languages included in the release are English, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Russian, Spanish and Swedish.
While the new price extensions put the emphasis on cost, it is also useful for highlighting your brand, events, products, and related services. The ad format includes a header, description, and price.
Unlike some ad formats, price extension ads don’t direct users to a landing page. Instead, they serve as direct links to sales pages for the specific item highlighted.
The best part of this redesign is that price extension ads now take up even more valuable space at the top of search results, without costing any more than a typical ad. That means you get to make an even bigger splash without costing you anything extra.
Bing is officially expanding their ad format selection to include app install ads in a pilot program open to all US advertisers. These ads are designed specifically to drive users to install apps when searching from their mobile devices.
The new format isn’t exactly revolutionary. Google has offered similar adds which directed searchers to the iOS App Store or Google Play Store for a fairly long time. However, this is the first time these ads have been available for Bing advertisers.
Setting up App Install Ads is easily done when selecting your ad type in your campaign settings screen. Once your campaign is running, Bing will then detect what type of device a searcher is using and show ads with a direct link to installing an app through their device’s app store.
”Using App Install Ads gets app customers to your app store directly, eliminating the extra time, navigation, and clicks they would otherwise need to take from your website.”
App Install Ads do have a few quirks compared to older ad formats. For example, there is no display URL on the ad. Instead, any clicks will take users directly to an app store page. The new ad format is also limited to just iOS and Android apps. There is no indication whether they will eventually support Windows or Windows phone apps in the future.
The company has been testing sponsored messages since April, and now it has announced it is opening the messaging app’s ad format to all brands using Messenger’s developer tools to manage their chats.
The ads are pretty much exactly like the format they have been testing, with straightforward ad messages. However, you can’t spam out ads to everybody. You can only show sponsored messages to those who “have an open, existing conversation with” a brand, according to Facebook.
To help with this limitation, the company says it is also allowing advertisers to create ads that link directly to their Messenger account to spark more conversations with brands.
The ads are also limited to just one link and photo. Unlike most Facebook ads, sponsored message campaigns also cannot be modified to automatically run on Facebook or Instagram.
In another departure from Facebook’s normal ad formats, the company says it will charge advertisers anytime the ad appears on a Messenger user’s screen in their Messenger Inbox – even if it is never opened.
“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”
This means in the future Google will increasingly prioritize crawling the mobile versions of a site’s content, rather than treating desktop as the “main” version of your site.
The company also gave some quick tips to help you make the most of this change as it is happening:
If you have a responsive site with identical content across mobile and desktop, you shouldn’t have to change anything.
If you have a site where the primary content and markup is not identical across mobile and desktop, you should consider making some changes to your site.
Make sure to serve structured markup for both the desktop and mobile version.
Google recommends using the Structured Data Testing Tool to verify the equivalence of structured markup across desktop and mobile by typing the URLs of both versions into the Structured Data Testing Tool and comparing the output.
When adding structured data to a mobile site, avoid adding large amounts of markup that isn’t relevant to the specific information content of each document.
Use the robots.txt testing tool to verify that your mobile version is accessible to Googlebot.
Sites do not have to make changes to their canonical links.
If you are a site owner who has only verified their desktop site in Search Console, please add and verify your mobile version.
If you only have a desktop site, Google will continue to index your desktop site just fine.
If you are building a mobile version of your site, do not launch it until it’s ready. Google says: “a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site.”
The Accelerated Mobile Pages project says it has made its stripped-down superfast mobile pages even more versatile with the ability to support forms in AMP HTML.
AMP uses a simplified version of HTML to provide pages faster than usually possible on mobile devices – where speed matters most to users. However, the format offers limited features compared to full-fledged web pages. Until now, one of those limitations was the lack of ability to include forms.
Now, AMP users can include everything from the standard e-mail address capture form to more complex forms or even interactive polls. In addition to making it easier to communicate or gain information from your visitors, the support for forms can help with allowing customers to select colors or other details on e-commerce product pages.
As the AMP project says in its announcement, support for forms “enables building experiences ranging from a product color picker on an e-commerce detail page to an email field to capture newsletter signups to an interactive poll to engage readers within an article.”
If you want to start running your own AMP pages to deliver content faster to on-the-go users or you want to start adding forms to your already existing accelerated mobile pages, check out the AMP project’s official guides and documentation.
You can also see live examples of what the forms may look like on your site at AMP by Example.
The AMP project says it plans to continue to expand the functionality of AMP pages and AMP forms based on user feedback, but the overall focus is still on providing functional and engaging web pages to users as fast as possible.
https://www.tulsamarketingonline.com/wp-content/uploads/Accelerated-Mobile-Pages.png00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-11-04 15:41:522016-11-04 15:41:52Accelerated Mobile Pages Now Support Forms