Google has been banging the drum for speeding up mobile websites for what seems like forever now, and they’ve released numerous tools to try to help webmasters do just that. This week, at the Mobile World Congress in Barcelona, the search engine announced two more resources to show websites how they are performing – a new “Mobile Scorecard” and Conversion Impact Calculator.
The tools present marketers and webmasters with visual-heavy depictions of how their website stacks up to the competition and what they may be missing out on by not being quicker to load pages
Google’s Mobile Scorecard
The Mobile Scorecard uses data from the Chrome User Experience Report to compare the speed of several sites on mobile. This allows you to directly compare your site against your closest competitors in a race for the fastest website. According to Google, the Mobile Scorecard can give information on thousands of sites across 12 countries.
Even if you’re the leader of the pack, Google recommends making sure your site loads and becomes usable within five seconds on most mobile devices and within three seconds on 4G connections.
Google Conversion Impact Calculator
Of course, the biggest thing keeping most businesses from enhancing their websites for mobile devices is money. To help sway you towards making the investment, Google is launching the new Impact Calculator which shows how much revenue you could be missing out on because of a slow loading speed.
The calculator uses data from The State of Online Retail Performance report from April 2017. This report found that every second it takes for your web pages to load can hurt conversions by up to 20 percent.
The tool calculates your potential lost conversion revenue based on your average monthly visitors, average order value, and conversion rate.
Both the Mobile Scorecard and Impact Calculator are available to check out here.