SEO is an evolving animal.  There are many techniques that worked very well in the past that no longer are as effective, if effective at all.

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Matt Cutts put out his latest update with Google in his blog.  It appears that Google is now allowing bookmarking within the search engine itself.  The way it’s done is to use stars next to each page you want to bookmark (much like Gmail operates with stars and emails).  Then for any related searches, the bookmarks will show up above all the organic listings in a separate starred list.

And for editing on any of your bookmarks, there’s now a Google Bookmarks page that you can use to go and adjust your bookmarks as you see fit.  Any text you add here will be used to match searches you put in, and will display that bookmark if you search for text within these fields.

How many people use this tool we’ll have to see, but it does have some advantages for organizational use within Google.

Google released a report card last week for product pages on search engines.  This report card analyzed the levels of quality for SEO on the pages.

The short of it – Google gave themselves only one “excellent” rating, got three “satisfactory” ratings and eight “needs improvement”.

Google has stated they have taken action on these results or plan to.  It’s somewhat funny to hear that the big search engine doesn’t always tweak their own pages properly for SEO purposes.

If you want more details on this, you can check out this article from the Los Angeles Times.

Today a court order goes into effect to force Microsoft to allow Windows users a choice in internet browsers.  Previously, Microsoft’s Internet Explorer was the default browser installation on Windows.  As of today, that decision is no longer enforced, and users will have a choice to make that many were previously unaware they even had.

One possibility of this outcome is that Google Chrome may now see some increase in use.  Google is doing a heavier push in the mainstream media, so everyday internet users will see the option to install Chrome.  If a lot of them choose this, this will increase Google’s hold over the search engine market, and this will also effect many SEOs in their approach to optimization.

It appears the battle between Google and Microsoft (who’s joined forces with Yahoo) may have only now just begun.  To check out more details on this story, see this article by