Chatbots are becoming a mainstay of everyday commerce, helping customers quickly connect with brands of all types and sizes and facilitate online sales.

According to a new study from Intercom, the automated messaging bots are also helping businesses save considerable amounts of money, with business leaders saving an average of $300,000 in 2019. However, the findings also reveal a disconnect between shoppers’ preferences and chatbot prevalence.

Notably the study found that 74% of customers surveyed expect to encounter chatbots on a website, though more than 85% of customers still prefer speaking with a human.

Although shoppers may not prefer chatbots, there are plenty of signs to suggest the bots are a uniquely powerful tool for driving sales. One prediction from Juniper Networks estimates the tool will drive more than $110 billion in retail sales by 2023.

The reason is that having a human available to respond to questions isn’t always feasible. Brands may not have the budget to have a receptionist or social media manager available at all times.

These bots help fill a needed gap in customer service, marketing, and sales simultaneously – leading to higher sell-through rates according to the Intercom study.

“Chatbots increased sales by an average of 67%, with 26% of all sales starting through a chatbot interaction,” the study found.

Instagram will start testing the removal of “Like” counts in the US as early as this week, the company’s CEO announced recently.

 

The company has already been testing eliminating the “Like” counts from view for users in Canada, Brazil, Japan, and Australia. However, this is the first time they will be testing the concept for American users.

Notably, in these tests, Instagram has not totally removed the presence of Likes or the ability to view your total likes. Instead, the site has hidden the total number of Likes from other users viewing a person’s post on desktop or viewing a person’s profile. This makes it so that only account owners can view the number of Likes a post receives.

If Instagram proceeds to remove Likes entirely from public view, it could have a significant impact to how users interact with content and how online success is measured.

For instance, influencers and marketers will likely stop relying on Likes as a measure of their posts success. Instead, they might shift to other, deeper engagement metrics such as clicks, comments, or shares.

For now, Instagram is just testing removing likes. Given that they have slowly been expanding this feature around the world, however, it seems likely that the platform is seriously considering hiding your Likes from public view for good.

Google has announced that it will begin blocking web pages with mixed content in its Chrome web browser starting December of this year. Considering that Chrome is used by more than half of all internet users, this could be a major issue that you may not even know is lurking on your site.

What is Mixed Content?

Mixed content refers to when secure webpages using the HTTPS security protocol include scripts, styles, images, or other content that is delivered through the less secure HTTP protocol.

Even linking to sites still using HTTP can be seen as delivering mixed content on your site.

As Google explains:

“Mixed content degrades the security and user experience of your HTTPS site …Using these resources, an attacker can often take complete control over the page, not just the compromised resource.”

How Google Chrome Will Handle Mixed Content

When the next update for Chrome is released in December, Google will begin doing one of two things when it encounters sites with mixed content:

  1. If an HTTPS version of that resource exists, Google will automatically upgrade that content to the newer secure version.
  2. When no such resource exists, Google will soft block the page. This will include a warning about the security risks of mixed content and an option to access the page despite the risk.

The warning screen may not deter all of your potential customers, but it can disrupt a significant chunk of your traffic, leads, and sales.

Beginning in January of 2020, Google will start taking an even stronger stance by removing the unblock option and completely blocking webpages with insecure content.

How To Check Your Site for Mixed Content

Depending on the size of your site and what platform it is built on, there are a number of free and paid options for scanning your site for mixed content.

JitBit SSL Checker

JitBit SSL Checker is a free online tool that can review up to 400 pages of your site for mixed content.

WordPress Tools

If your site is built on WordPress, you can use the Really Simple SSL Plugin to migrate your content to SSL while also checking for and fixing mixed content.

For those who have already migrated their site to SSL, there is also the SSL Insecure Content Fixer WordPress Plugin. This can scan your site for insecure resources while providing suggestions for fixing these problems.

Tools for Large Sites

Websites with a large number of pages will likely have to use paid tools to check their site. One option is Screaming Frog, which can crawl massive sites and provide insights to a wide variety of issues. One drawback, however, is that while it can pinpoint potential problems on your site, it can not directly assist you in fixing them.

Pinterest has released its yearly Halloween report for 2019, detailing what costumes, content, and creepy festivities are getting the most attention leading up to the big day. 

Pinterest is one of the most popular social platforms for Halloween content ahead of the holiday, with tens of millions of Halloween-related boards available. 

For the report, the company analyzed searches across its platform throughout the past year. 

While it covers the obvious inclusions like costume and makeup ideas, the report also reveals a wide range of Halloween-themed ideas, including searches related to tattoos, wedding, games, and more. 

Top Costumes for Those Identifying as Female

  • Powerpuff Girls
  • Pirate
  • Circus
  • Stranger Things
  • Alien
  • Mermaid
  • Harley Quinn
  • 80’s costume
  • Poison Ivy
  • Alice in Wonderland

Top Costumes for Those Identifying as Male

  • Superhero
  • Viking
  • Spider-Man
  • Joker
  • Jedi
  • Animal
  • Circus
  • Pirate
  • Mad Max
  • Robot

Top Trending Singles Costumes

  • Alien (+659%)
  • Gwen Stacy from Spider-Man: Into The Spider-Verse (+446%)
  • Elton John (+442%)
  • Space Cowboy (+359%)
  • Freddie Mercury (+145%)

Top Trending Costumes for Pairs

  • Lilo and Stitch (+1205%)
  • Timon and Pumba (+154%)
  • Woody and Bo Peep (+836%)
  • Velma and Daphne (+274%)
  • Pulp Fiction Couples Costume (+384%)

Top Trending Group Costumes 

  • Stranger Things (+653%)
  • The Powerpuff Girls (+379%)
  • The Lion King (+283%)
  • Alassin family costumes (+176%)
  • Toy Story (+151%)

See more from the report, including the most popular searches for Halloween-themed makeup, party, and snack ideas here.

Bing has announced that its search engine crawler, Bingbot, will be going evergreen over the next few months by adopting the Chromium-based Edge browser to render webpages.

Essentially, this means it will be able to crawl, render, and properly index more of your content more closely to how to actual users see it. 

As Bing says in its announcement:

By adopting Microsoft Edge, Bingbot will now render all web pages using the same underlying web platform technology already used today by Googlebot, Google Chrome, and other Chromium-based browsers. This will make it easy for developers to ensure their web sites and their Content Management System work across all these solutions without having to spend time investigating each solution in depth.

The additional upside is that this mirrors steps recently taken by Google, which suggests it may become easier to optimize for both search engines without specific steps for each platform.

Google has released a new report showing how people are using the search engine to find small businesses around them every day. 

Overall, the report shows that local search continues to grow with “tremendous” speed. Specifically, searches with “local” + “near me” have gotten more than 350 times more search interest compared to a decade ago. 

On a more recent scale, the search engine says that search interest in “mom and pop shops” has climbed to a three year high, with especially high interest in restaurants, coffee shops, diners, pharmacies, and pizza places. 

Google also notes that search interest in “local shops” hit a record high last year. 

To make the findings easy to take in, Google created a nice infographic breaking down all the most important findings. Check it out below, or in Google’s blog post “Small Business Search Trends” here.

Google is making it easier to find the most important information in YouTube videos for users by including timestamps in search results. 

The feature has been in testing for the better part of a year but has officially been announced this week.

As the company explains:

“Videos aren’t skimmable like text, meaning it can be easy to overlook video content altogether.

Now, just live we’ve worked to make other types of information more easily accessible, we’re developing new ways to understand and organize video content in Search to make it more useful for you.”

The feature is already rolling out, but video publishers will need to take a couple quick and easy steps to ensure the timestamps will appear when their videos show up in search results.

How To Add Timestamps To Your YouTube Videos In Search Results

The good news is there is absolutely no coding or complex technical knowledge needed to provide Google with the information necessary to include relevant timestamps. 

All you have to do is provide a simple list of timestamps and what they relate to within the description section of your videos. For example:

00:05 – Intro

01:30 – Step 1

02:15 – Step 2

03:40 – Step 3

05:00 – Conclusion

Notably, Google is extending this feature to non-YouTube videos as well. However, the process requires a bit more work to properly mark-up. To start the process of adding timestamps to non-YouTube videos, Google asks you to fill out this form. Afterward, they will provide you with the necessary information for marking-up your videos.

YouTube has ramped up its efforts to remove harmful content over the last quarter, as a new report shows the company removing over 100,000 individual videos. 

That is nearly 5 times the number of videos removed in the first quarter of the year, reflecting a big shift in activity following a new hate speech policy introduced in June. 

Additionally, the company says it has removed over 17,000 channels and 500 million comments in Q2. 

Notably, YouTube says a large amount of the harmful content is flagged using machine learning technology to remove the content before it is ever seen by actual users. According to the company’s data, more than 87% of the videos removed in Q2 were first flagged by YouTube’s automatic systems. 

The report also mentions that an update to YouTube’s spam detection tools has driven a 50% increase in the number of channels removed for violating the platform’s spam guidelines. 

YouTube says the report is only the first in a four-part series which will cover the company’s guiding principles:

  • Remove content that violates policies
  • Raise up authoritative voices
  • Reward eligible creators
  • Reduce the spread of borderline content

As such, you can expect to see more details about how YouTube is working to curate the best platform possible in the near future.

When it comes to growing your business on social media, everyone automatically starts thinking about Facebook. That’s great if you have a brand which suits that platform, like a clothing brand, athletic equipment company, or content publishing website. 

For B2B companies, though, it may not be the most useful. 

In fact, you might be better served by another platform entirely: LinkedIn.

Despite its reputation as an “online resume site”, LinkedIn has proven itself as a powerful platform for connecting businesses, finding leads, and increasing sales. 

It is so powerful that one study found that 92% of B2B marketers agree that LinkedIn is the best place to win leads and 64% of corporate website visits come from the platform. 

If this has got you intrigued, I want to share a few quick tips you can use to start improving your LinkedIn presence today:

1) Your Personal Profile is as Important as Your Business Profile

This one might seem a little odd to those coming from other social networks like Twitter or Facebook. 

On those sites, you can typically keep your personal profile completely separate from your professional pages without any issue. 

On LinkedIn, you are expected to interact as a representative of your current company. As such, it is important for you to put just as much, if not more, effort into maintaining your personal profile compared to your company’s profile. 

2) Share Content

If you want to engage with the community on LinkedIn and make a name for yourself, you have to start speaking their language. Coincidentally, the language of LinkedIn is content. 

Passionate business owners and representatives use the site to talk about their experiences, share tips, and otherwise “talk shop”. 

If you want to stick out, you have to start sharing your own tips and information, commenting on theirs with your own thoughts, and start being a part of the conversation. 

3) Follow Up With Real-World Connections

How often do you meet someone who seems like a great prospect, exchange business cards, and then let that person disappear into the ether – never to be heard from again? 

Whether it’s a guest at a networking event you recently attended, a friend-of-a-friend, or a prospect you spoke to the other day, there is always a good chance you can find them on LinkedIn. 

This will not only give you the ability to touch base with a prospect you let fall away not too long ago, but it will help you constantly prove your value to potential customers until they eventually need you. 

Make a practice to connect with any professional acquaintances you make to keep in touch with them and keep your brand in their mind. 

4) Join or Start Groups

Another great way to get in on the discussion with other people interested in your industry is with LinkedIn Groups. 

This is where people have a more focused conversation, asking for help with problems or sharing the latest news in your market. There are tons of groups out there for you to join in with pre-established audiences of other professionals in your industry, or you can always choose to start your own group and really position yourself as an authority. 


LinkedIn has grown a long way from the small little resume listing site it may have started as. These days, it is a central hub for both businesses and professionals from all industries around the world to connect and establish their reputation. Most importantly, it has also shown that it can be a reliable source of leads and revenue.

Facebook is making some changes to how it handles comments in its algorithm to better promote real discussion.

Everyone knows that Facebook uses an algorithm to help sort which posts get shown to users, but you may not be aware that the social network uses a similar system to help rank comments.

With the new update, the company says it will do a better job or highlighting comments with specific “positive” quality signals, while demoting low-quality comments.

Comment Quality Signals

According to the new announcement, Facebook will be using four types of signals to analyze comments:

  1. Integrity Signals
  2. User Indicated Preferences
  3. User Interaction Signals
  4. Moderation Signals

Integrity Signals

Facebook’s “Integrity Signals” are designed to assess the authenticity of comments. Specifically, it will be looking to see if comments violate community standards or qualify as “engagement-bait”

Engagement Bait is a practice which involves either explicitly encouraging users to react, like, share, subscribe, or take any other form of action in exchange for something else. This can even be something as innocuous as asking followers to do push-ups.

User Indicated Preferences

User Indicated Preferences are established through Facebook’s direct polling of users. By doing this, the social network is able to directly ask users what they want to see in comments and what they think promotes real discussion.

User Interaction Signals

These are pretty self-obvious. User Interaction Signals are indications whether a user has interacted with a post.

Moderation Signals

Moderation Signals are based on whether other users choose to hide or delete comments made on their post. Facebook explains this practice in a bit more detail, saying:

“People can moderate the comments on their post by hiding, deleting, or engaging with comments.

Ranking is on by default for Pages and people with a a lot of followers, but Pages and people with a lot of followers can choose to turn off comment ranking.

People who don’t have as many followers will not have comment ranking turned on automatically since there are less comments overall, but any person can decide to enable comment ranking by going to their settings.”

Why Facebook Ranks Comments

As with Facebook’s post ranking algorithms, the primary goal of Facebook’s new comment algorithm update is to promote the best quality content within people’s feeds while hiding spammy or low-quality content. As the company says in its announcement:

“To improve relevance and quality, we’ll start showing comments on public posts more prominently when:

  • The comments have interactions from the Page or person who originally posted; or

  • The comments or reactions are from friends of the person who posted.”

You can read the full announcement from Facebook here.