SEO tips being lies? Okay, not always intentionally, but it happens.  Mainly because with the ways SEO works changing so much, a lot of old techniques no longer work.  Keeping on top of these makes a big difference.

There are several, but I’d recommend checking out this great list put together by Stephan Spencer, Chris Smith, Rand Fishkin, and Eric Enge on Search Engine Land.

Apple has recently revealed news on the iPhone OS 4 update.  The more interesting part of this news for marketers is the new development of iAd – an advertisement opportunity to allow ads to be created and used within apps on the iPhone. Read more

Google is continuously finding new ways to measure the quality of web sites, to choose which pages should be ranked higher.  Relevance is still king for SEO, but one new element for search engine optimization (listed by Google directly) is web site speed. Read more

So it’s April Fool’s Day.  And Google always has something good.  Apparently today they have announced that Google is no longer Google.  Is is now Topeka.  You can find out the details here, on their blog.

But all over the world, new things have arisen with Google.  In the UK, a video was put up on YouTube about their latest translation advances.  You can see the details of this amazing tool on the Google page here.  A similar tool is available in Japan.  Google Maps got an upgrade in Australia.

And I highly recommend going to Google Maps, use street view (drag the icon of the person onto a street), and you’ll see the latest advance in Google Maps technology.  Quite nice.