The TMO Blog
Google Expands Hotel Ads In Search With Travel Feeds
Advertising, Google, PPCGoogle is expanding its Travel Feeds feature for Search Ads, letting hotel ads include more detailed information from their feeds in ads.
Big Changes Are Coming To Google’s Local Service Ads
Advertising, Google, Local Search
Starting next month, Google will begin requiring brands running Local Service Ads (LSAs) to have an accurate, verified, and related Google Business Profile to continue running their ads.
Though LSAs have technically been accessible to any…
TikTok Officially Introduces Search Ads
Advertising, Social Media Marketing
TikTok is taking advantage of its growing popularity as a search engine with Search Ads designed to seamlessly reach users searching for content on the platform.
As the company announced this week, it is officially launching Search…
Google Ads Improves Customer Data Privacy With “Confidential Matching”
Advertising, Google, Security
Google Ads is introducing a new system it calls “confidential matching” which provides a new way to protect your first-party data and the confidentiality of your clients while still integrating your data into its measurement tools and…
Google Now Supports The AVIF File Format Making It The Best Format For SEO
Google, SEO
This week Google announced that it now supports the AVIF file format, making the format eligible to be shown in Google Search and Google Images. Now that the search engine can index and display the popular file format, it will likely become…
Google’s New Core Update Targets Content Quality
Google, SEO
Google’s August 2024 core update started rolling out yesterday and is poised to turn up the heat on sites providing flimsy, irrelevant, or unuseful content.
Google Search Advocate John Mueller confirmed the update and said that the update…
Instagram Introduces New ‘Sends Per Reach’ Ranking Signal
Marketing, Social Media Marketing
Instagram has significantly shifted how it ranks content across the platform. Head of Instagram, Adam Mosseri recently revealed that the platform has created a new ranking signal that measures the sends per reach content receives.
Sends…
Google Rep Says A New Core Algorithm Update Is Coming Soon
Google, Marketing, SEO
Google is ramping up to release its next core algorithm update “in the coming weeks”, likely signaling a major shakeup coming to search results in the near future.
The reveal that a core algorithm update is coming came from Google…
Menu Items and Store Traffic May Help Local Google Rankings – A LOT
Google, Local Search, SEO
Listing menu items in your Google Business Profile and having a busy shop seem to be powerful ways to help your business's local Google rankings according to a newly published set of tests by SEO expert Claudia Tomina.
Google Business Profiles…