The TMO Blog

New Research Shows SEO Is Key For Appearing In AI Overviews

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Based on an analysis of over 25,000 user searches, websites that rank at the top of Google’s traditional search results appeared in AI search answers at least 25% of the time.  This means that even in the era of increasing zero-click…
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Google Executives Say Falling Referral Traffic Are Sign Of Higher-Quality Clicks

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Critics accuse Google’s increasing use of AI in its search engine of taking referral traffic away from websites, but Google’s executives say the issue is a matter of quality versus quantity.  In a recent press and Q&A event, Google’s…
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Google AI Overviews Appear In 13% of Searches

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It may feel like Google’s AI overviews are appearing on practically every search you make on Google Search. New analysis, however, shows that while the number of searches that include AI may be increasing, overviews are in fewer search results…
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AI Overviews Are Coming To YouTube In New Test

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Google is bringing its AI overviews to its sister platform, YouTube.  In an announcement, the company said it was testing showing AI overviews similar to those already seen in Google search results. These overviews will choose the most…
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AI Content Gets Lowest Rating From Google Quality Raters

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New directions given to Google’s quality raters tell them to look for signs that a page's main content is AI-generated or otherwise made using automated tools. If a page is found to be primarily made with AI, according to Google’s John…
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Danny Sullivan From Google Explains How Small Sites Can Compete Against Giants

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Google's Search Liaison recently gave advice to small, independent websites wanting to rank in the search engine against big competition.
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March 2025 Core Algorithm Update Starts Rolling Out To Google Search

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Google has started rolling out the latest major core algorithm update to its search engine, according to an announcement from the company yesterday. This update is expected to take approximately two weeks to fully finish rolling out.  In…
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Google Search Rankings

Google Says Audio Versions of Blog Content Won’t Help SEO

After years of speculation and debate among SEO experts, Google has finally clarified that audio versions of blog content are unlikely to help SEO or directly improve search rankings. Despite that, representatives from the search engine suggest…
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New Study Shows Gen Z Leaving Google For Instagram and TikTok

Gen Z and other young consumers are shifting towards relying on Instagram and TikTok, while older consumers stick with Google
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