The TMO Blog

Paid Search Ads are Becoming The First Advertising Choice For Retailers

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A new report shows that paid search ads are the fastest growing way to advertise online for retailers.  According to the findings from eMarketer, retail advertisers in the US will spend a combined $13.12 billion on search ads in 2019, up…
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Google's new gallery ads launch In beta

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Google’s highly-anticipated "gallery ads", which were first announced back in May at the Google Marketing Live conference, are rolling out to advertisers in beta.  The ads are stylish, image-heavy carousels with up to 8 images which appear…
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Google Brings App Ads To Google Discover and YouTube Apps

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App ads on Google’s ad network will soon be eligible to appear in some very high-profile places as the ad platform is expanding app ads to both Google’s Discover feed and within YouTube apps.  Currently, app ads are shown across a wide…
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Snapchat Launches New 'Instant' Ad Creation Tool

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Snapchat is launching a new advertising tool, called Instant Create, which promises to do all the heavy lifting of creating a Snapchat-optimized ad for you. With the tool, you can create ads that can be published across the platform in just…
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Google Starts Adding "Request a Quote" Button To Local Search Results

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Google has started automatically adding a large “Request a Quote” button to eligible business listings in its local search results. The button appears to be limited to just businesses who have opted into the Google My Business messaging…
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Facebook Changes Image Sizes and Text Lengths in Mobile News Feeds

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Facebook is changing how videos and photos appear on mobile devices, with new aspect ratios for visual posts and less accompanying text in the mobile news feed.  This means you’ll have to make some changes when optimizing for Facebook’s…
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4 Ways to Start Growing Your Brand on LinkedIn Today

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When it comes to growing your business on social media, everyone automatically starts thinking about Facebook. That’s great if you have a brand which suits that platform, like a clothing brand, athletic equipment company, or content publishing…
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Google My Business Can Get Your Business Found 1,000 Times a Month

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A recent study from BrightLocal highlights exactly how powerful Google My Business is for helping local companies get found by local consumers and increase their sales.  The findings are the result of research from 45,000 businesses using…
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Pinterest Launches New Video Tools For Businesses

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Pinterest has launched several new features aimed at making it easier for businesses to share and manage their videos on the platform.  Businesses now have access to a new video upload tool which simplifies the upload process, a new tab…
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