The TMO Blog

Survey reveals why customers are engaging with brands on social media

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A new survey sheds some light into the real reasons why consumers like, share, and follow brands on social media. As Yes Marketing reports, their survey of 1,000 consumers reveals: 63% of consumers follow retailers on social to learn…
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LinkedIn says 71% of people use its platform to inform business decisions

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LinkedIn has released a new ebook aimed at helping social media managers market their businesses across the platform. It also contains some very interesting stats that make a strong case for why you should consider including the platform in…
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Facebook's New Ad Budget Optimization Has Huge Implications For Your Ads

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  Facebook is making a major change to how it handles advertising budget optimization. While it may lead to better ad performance, it also gives you less control over your ad campaigns. Starting in September, Facebook will make all…
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Survey shows how people REALLY feel about out-of-date websites

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A new survey of US consumers has some surprising findings about what customers expect out of business websites. The results from 1,013 respondents between the ages of 18-60 show that consumers have high expectations when it comes to how frequently…
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LinkedIn introduces new interest targeting options for advertisers

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LinkedIn is working to make itself a worthwhile advertising platform for brands, and that includes launching new targeting options for advertisers. Starting over the next week, advertisers will be able to target ads on LinkedIn based on users’…
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Twitter's free marketing calendar aims to help you plan your 2019 marketing strategies

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Twitter wants to help you plan out your marketing for the year with a new, free calendar with tips and ideas for your 2019 marketing strategies. The calendar identifies the biggest, most hotly anticipated events of the year so you can plan…
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GoDaddy is slowing and breaking sites with injected tracking code

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GoDaddy is one of the most popular hosting providers for small businesses, but it appears the hosting service may also be making changes to sites on its platform which could significantly slow or break sites entirely. The service is injecting…
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Google's John Mueller says you won't rank as well as you could without content

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A lot of people have come to think of search engine optimization and content marketing as separate strategies these days, but Google’s John Mueller wants to remind webmasters that both are intrinsically linked. Without great content, even…
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Instagram now lets you post to multiple accounts simultaneously

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Instagram has launched a new feature that makes it possible to share posts across multiple accounts simultaneously. Currently only available to iOS users, the feature allows account managers to share a post to two or more of their accounts without…
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