The TMO Blog

"Checkout on Instagram" lets shoppers buy products within Instagram's app

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Instagram is launching a new in-app checkout feature for a limited number of brands which will let users make purchases without ever having to leave the app. For now, the new feature is limited to just 23 big-name brands like Adidas, Burberry,…

Google Shopping Ads are now showing in Google Images results

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Google’s “Shopping Ads” will start appearing within Google Images search results by default, as the company announced recently in an email to advertisers. In the past, it was possible to display your shopping ads in Google Images by…

Pinterest introduces new shopping tools for retailers and consumers

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Pinterest is making it easier for brands and consumers to connect with a number of new tools aimed at getting more products in front of interested viewers. The company announced a slew of new updates designed to improve personalized…

Google's Call-Only Ads get even bigger and better

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Google’s call-only ads are an incredibly powerful tool for companies who primarily do business through the phone. Not only can they get your phone to ring when nothing else will, they are entirely trackable so you will know when your ads drive…

Nearly half of people are put off by Chrome's "not secure" warnings

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In mid-2018, Google’s web browser Chrome made a small tweak to help users know how safe a specific site was. Specifically, it added a tag in the search bar flagging any site that had not updated to HTTPS as “not secure”. Now, with the…

Google begins notifying webmasters of sudden drops in clicks

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Unless you are regularly keeping an eye on your site’s analytics, you might never know when you suddenly lose a ton of traffic or clicks. That is somewhat changing, however, as webmasters can now be notified to sudden drops in clicks through…

Google My Business Gives New Tips and Tools for Responding to Reviews

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Google My Business has released a new way for business owners to respond to online reviews, giving increased flexibility to when and where you can reply after a review. Now, you can reply to your business reviews from your listing in Google…

Survey reveals why customers are engaging with brands on social media

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A new survey sheds some light into the real reasons why consumers like, share, and follow brands on social media. As Yes Marketing reports, their survey of 1,000 consumers reveals: 63% of consumers follow retailers on social to learn…

LinkedIn says 71% of people use its platform to inform business decisions

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LinkedIn has released a new ebook aimed at helping social media managers market their businesses across the platform. It also contains some very interesting stats that make a strong case for why you should consider including the platform in…