The TMO Blog

AI Content Gets Lowest Rating From Google Quality Raters

New directions given to Google’s quality raters tell them to look for signs that a page's main content is AI-generated or otherwise made using automated tools. If a page is found to be primarily made with AI, according to Google’s John…

Danny Sullivan From Google Explains How Small Sites Can Compete Against Giants

Google, SEO

Google's Search Liaison recently gave advice to small, independent websites wanting to rank in the search engine against big competition.

March 2025 Core Algorithm Update Starts Rolling Out To Google Search

Google, SEO

Google has started rolling out the latest major core algorithm update to its search engine, according to an announcement from the company yesterday. This update is expected to take approximately two weeks to fully finish rolling out. In…

Google Says Audio Versions of Blog Content Won’t Help SEO

SEO

After years of speculation and debate among SEO experts, Google has finally clarified that audio versions of blog content are unlikely to help SEO or directly improve search rankings. Despite that, representatives from the search engine suggest…

New Study Shows Gen Z Leaving Google For Instagram and TikTok

Social Media Marketing

Gen Z and other young consumers are shifting towards relying on Instagram and TikTok, while older consumers stick with Google

Meta Tests Running Ads On Threads

Advertising, Social Media Marketing

Meta is gradually introducing the ability for accounts to run ads on its Threads app, allowing brands to reach the app’s 300 million monthly active users with their promotions. The move lets select advertisers easily bring ads from other…

Google Shopping Study Shows How To Rank Your Products Higher

e-commerce, Google

A new study has revealed the factors that Google Shopping uses to rank products. By assessing over 5,000 Google Shopping keywords, Jeff Oxford from 180 Marketing showed what factors matter the most to the e-commerce search engine and how…

Google Ads Exec Talks AI and Major Developments Coming in 2025

Advertising, AI, Google

According to Brendon Kraham, the vice president of global search ads and commerce, Google Ads is gearing up for an AI-led “seismic shift” in how people use the internet. In an interview with MediaPost, Kraham recently discussed Google…

Google’s CEO Gives Wide-Ranging Interview On The Future of Google and Search

AI, Google, SEO

In a wide-ranging interview with The New York Times, Google CEO Sundar Pichai said he expects that search will “change profoundly” in 2025 led by advancements in AI and increasing competition from AI search, social media, and hardware advancements. Below,…