Every year, Moz details the local ranking factors they can identify in Google’s algorithm to help small businesses get a foot up in the listings. Earlier this week they announced the release of this year’s findings and everything seems… surprisingly the same.
Analysts have only found a few notable changes, but the findings are largely the same as last year’s. However, David Mihm did highlight a few important things to notice in the findings, including:
- Behavioral signals such as click through rate, are more of a factor this year that others.
- With Pigeon‘s release, experts are saying Domain authority is more of a signal today.
- Google may have tuned up the proximity to searcher factor as well.
You can see the charts from the study below, or you can get more details from the results over at Moz.