Twitter has grown from a small social media platform to one of most popular ways to share and interact with everyone from friends and family to celebrities and clothing brands. But along the way Twitter also got a reputation for being one of the most highly efficient marketing tools possible. While Twitter isn’t the first […]
People have been gradually turning against “click-bait” for a while now and using the questionable tactic to attract attention may finally be accompanied by some real consequences according to an announcement from Facebook today. According to the announcement, the social platform is rolling out an update to the News Feed algorithm that will help reduce […]
Google has worked for years to ensure speakers of all languages can use and benefit from their search engine. But with the increasing use of conversational and voice search, another issue has risen. Millions of people around the world are at least partially multilingual, including up to 20 percent of the U.S. population. Starting today, […]
A little over a year ago, Google brought apps into advertising through the use of app install and app re-engagement ads, which made their way to Google’s mobile AdMob Network this June. Today, these ads also became available on Google Search and YouTube globally. If you haven’t gotten familiar with app install and app re-engagement […]
Last week, many webmasters and SEO’s received a scare in the form of extortion emails from a supposed SEO threatening to plague a site with negative SEO if they do not pay a ransom of$1,500. It seems the emails concerned even the most prominent members of the SEO community such as Dan Petrovic and Steve […]
With its ever decreasing organic reach, Facebook is putting a lot of attention into their paid ad platform, especially the ads shown on mobile devices. Now, the reporting side of Facebook’s paid ad is getting improved to reflect the huge increases in mobile ads in recent times. One of these improvements is the launch of […]
Now that we’ve all hopefully gotten over the “links are dead” hysteria, SEOs and webmasters are beginning to worry about their backlink profiles again. In the past it was easy. You could buy links or make enact one of the many now-banned tactics to try to artificially inflate your backlink profile and it seemed like […]
Countless businesses have 90 days to make significant changes to their Facebook strategies and pages. With an update to its Platform Policy, Facebook killed the so-called “like gate” which required users to Like a Page before they could be gain access to content, apps, rewards, or be eligible for contests. The new policy is set […]
As online optimization and marketing become more and more essential to the success of smaller businesses, many small businesses are trying to manage as much online marketing on their own as they can manage with limited time and resources. Most often, this results in the company taking on relatively small SEO responsibilities which can give […]
In the past, several Google employees have suggested they would like to see site security included as a ranking factor within their search engine. Now, Google has followed through and announced that going HTTPS, or adding a SSL 2048-bit key certificate on your site, can potentially give you a small ranking boost. Don’t expect to […]
