No one is calling a clear winner for the Big Game Sunday Night. As numerous sports analysts have pointed out, it is rare that both of the best teams from the past season actually make it to the Super Bowl, but this year the Seattle Seahawks and Denver Broncos match-up should make for a truly exciting game.
While the game will likely be close, Bing says the Seahawks have already been dominating the Broncos online. Bing examined U.S. search volume for both NFL teams, and the Seattle team has taken the lead in 33 states.
Obviously, the Seattle Seahawks absolutely dominated searches from The Evergreen State (95 percent), but they also have a clear lead in Oregon (82 percent), Idaho (79 percent), Alaska (78 percent), Hawaii (73 percent), and California (64 percent).
Of the 17 states where the Broncos held the most search volume, they had a less significant lead. Their home state of Colorado had the most significant difference with 85 percent of searches, while neighboring Wyoming had (77 percent). South Dakota and Indiana brought up the lead with 66 and 64 percent respectively.
In total, Bing users searched for the Seahawks 26 percent more often than the Broncos.
Of course, outside factors could explain the differences in search volume.
As Search Engine Watch points out, searches for the Seahawks spiked across the nation immediately following Seahawks cornerback Richard Sherman’s infamous post-game interview. The controversy and excitement surrounding the over-the-top interview made the Seahawks’ search volume jump over 80 percent.
The Broncos have had their own moment of viral fame, with tons of clips compiling Peyton Manning yelling “Omaha”, but the larger focus after the Championship games two weeks ago was easily favoring Sherman. Without his spectacular outburst, search volume would likely have been more even across the country.
What are you thoughts? Who are you favoring in Super Bowl 48?