Facebook is launching a new feature for all Pages that allows you to publish pre-recorded “live” videos.
That may sound contradiction, but the new “Premieres” feature brings the best of Facebook’s live video and pre-recorded video features into one convenient package.
The biggest benefit of the premiering pre-recorded videos is that you can get the same boost to visibility received by “going live”, being placed in the top of feeds. Facebook will also deliver notifications alerting users to your video debut to those who have enabled them.
Additionally, “Premieres” will be included within the Facebook Watch tab, making it easier for them to be found by more users.
While these videos get all the benefits of live streaming, they are also eligible for a number of Facebook’s tools for pre-recorded videos such as monetization, interacting with your audience through chat, and branding.
When created, a premiere will be turned into a post notifying users about your upcoming launch. Then, at the scheduled time, the video will be played “live” until it is completed. Finally, after the Premiere has ended, the post will turn into a typical on-demand video post.
Currently, Facebook Premieres are only able to be uploaded and schedule on desktop computers and must be scheduled at least 10 minutes in advance. The furthest ahead of time they can be scheduled is one week in advance.
It should be noted that Facebook does have some limits on what videos are eligible for the Premieres feature.
The company says content must be entirely original and not available anywhere on Facebook or elsewhere online before the Premiere, though it is not entirely clear how they will ensure this.
Videos must also be at least 30 seconds long and no larger than 10 GB in size.