It’s been a long time coming, but starting yesterday you can download the official Google Analytics app for iPhone and iPod Touch. The Android version of the app has been available for quite a while, but naturally there was a delay before Google pushed it out to Apple devices. While the app can run on […]
Google Analytics is easily one of the most trusted analytics platforms out there, but new findings are suggesting it may not be as accurate as once thought. Most recently, Groupon published a study which indicates that as much as 60% of what Google Analytics calls “direct traffic” is actually from organic search. The study was […]
Adobe Flash and mobile devices go together like oil and water. Since the release of the first iPhone it was clear that Flash, Adobe’s multimedia based web site technology, would not be coming to cell phones any time soon. Years later, after the release of several generations of smartphones and the release of tablets, and […]
Brands have been complaining for quite some time that their Facebook engagement has been plummeting, especially for smaller brands who rely on organic reach to connect with their audience. Of course, plenty of analysts and SEO “gurus” have offered their fair share of strategies for increasing engagement, but most of these can be very expensive. […]
Earlier this week we reported on a recent study highlighting the growing influence of online reviews, and there is no service as closely associated with online reviews as Yelp. Of course, Yelp agrees and they’ve commissioned a new study from Nielsen survey data to show it is the most frequently used, most trusted, and even […]
As I discussed yesterday, reports are coming out that earlier this year mobile traffic overtook internet traffic coming from desktop computers. Today, a new study has been released which adds to the evidence that 2014 will be remembered for being the tipping point between desktop and mobile or universal internet usage. The study from social […]
With how much the online marketing industry loves to make sweeping proclamations such as “content is king” and “links are dead”, you would think someone would have been there to declare that mobile now rules the internet, or some similar claim. But, somehow no one has made a big deal out of the fact that […]
Reviews have always been important for reaching and maintaining success as a business, but since the rise of Yelp reviews have become essential. With the increased popularity of rating platforms and our rising reliance on them for online purchases, it is clear we are also beginning to put more trust in online reviews as well. […]
Smaller local businesses are overwhelmingly lagging behind the rest of the market when it comes to getting online and increasing visibility and audience outreach through optimization and search engine marketing. Unfortunately the longer these companies wait to expand their business online, the further they fall behind the curve. Thankfully, Trond Lyngbø created a comprehensive article […]
My SEM writing tends to focus on optimization and organic outreach, but with organic reach shrinking across the web, paid search advertising is becoming an increasingly important part to growing your brand and attracting new customers. Paid search has changed just as much as SEO over the past few months of 2014, and Ginny Marvin […]
