It has become a truism that “Facebook is losing organic reach,” almost like it is widely accepted that teens are leaving Facebook in droves. While the matter of teens leaving Facebook is up for some debate, the social media platform has even acknowledged that organic reach across the site is dropping and they explained why. […]
Social media is typically thought of as where all the cool kids hang out. Fast food, clothing, and entertainment all have it easy when it comes to making friends and getting retweets, but businesses in seemingly boring industries frequently settle for mediocrity out of the belief they can’t keep up with the “cooler” industries. But, […]
Every week we try to keep you updated with all the SEM news from around the web, but the Google I/O event this week was packed full of so much information there was bound to be some stuff we didn’t get to cover. Today, we’re going to cover all the latest news from I/O and […]
You can find countless articles offering SEO tips filled with practical advice about how to stay within Google’s guidelines and optimize the code on your website. You’re also likely to find plenty of buzzwords and catchphrases like “content is king.” But, all of these practical tips won’t do you much good if you are approaching […]
At this point, it is undeniable that any business with a website should have some form of mobile optimization, whether that means a responsive website, separate mobile URLs, or dynamic serving. But, many businesses with limited resources are attempting to solve this issue by essentially tacking on mobile optimization as an afterthought. According to a […]
For the longest time, online marketing was all about making yourself visible on search engines, with a heavy emphasis on Google. But, social media, smartphones, and the wide array of apps with their own search capabilities are beginning to take a chunk out of search engine traffic and marketers are going to have to expand […]
All week we try to keep you up to date with the most important SEM news across the web, but inevitably there are smaller stories that fall through the cracks. That’s why we compile all the most important news we missed this week all in one convenient place every Friday. Despite the distractions of the […]
Google announced the results of an interesting study this week that proclaims “Search Ads Lift Brand Awareness“. By the title of the announcement alone, it sounds like a promising reason to invest more in AdWords campaigns for your business, too bad the information is slightly misleading. Don’t get me wrong, pay-per-click search ads can be […]
Google has been making some big changes to help businesses increase their visibility on Google Search, Google Maps, and Google+ by connecting business information across all of Google’s services. Google is calling the interconnected service Google My Business, which is set to be a one-stop shop which will allow users to access all their applications […]
Social media is one of the best tools modern marketers and business owners have to connect with their demographic and build their brand. But, social media can also be a bit fickle or harsh. You can spend months or even years creating your brand’s online presence and building up an audience, only to create a […]
