When it comes to growing your business on social media, everyone automatically starts thinking about Facebook. That’s great if you have a brand which suits that platform, like a clothing brand, athletic equipment company, or content publishing website. 

For B2B companies, though, it may not be the most useful. 

In fact, you might be better served by another platform entirely: LinkedIn.

Despite its reputation as an “online resume site”, LinkedIn has proven itself as a powerful platform for connecting businesses, finding leads, and increasing sales. 

It is so powerful that one study found that 92% of B2B marketers agree that LinkedIn is the best place to win leads and 64% of corporate website visits come from the platform. 

If this has got you intrigued, I want to share a few quick tips you can use to start improving your LinkedIn presence today:

1) Your Personal Profile is as Important as Your Business Profile

This one might seem a little odd to those coming from other social networks like Twitter or Facebook. 

On those sites, you can typically keep your personal profile completely separate from your professional pages without any issue. 

On LinkedIn, you are expected to interact as a representative of your current company. As such, it is important for you to put just as much, if not more, effort into maintaining your personal profile compared to your company’s profile. 

2) Share Content

If you want to engage with the community on LinkedIn and make a name for yourself, you have to start speaking their language. Coincidentally, the language of LinkedIn is content. 

Passionate business owners and representatives use the site to talk about their experiences, share tips, and otherwise “talk shop”. 

If you want to stick out, you have to start sharing your own tips and information, commenting on theirs with your own thoughts, and start being a part of the conversation. 

3) Follow Up With Real-World Connections

How often do you meet someone who seems like a great prospect, exchange business cards, and then let that person disappear into the ether – never to be heard from again? 

Whether it’s a guest at a networking event you recently attended, a friend-of-a-friend, or a prospect you spoke to the other day, there is always a good chance you can find them on LinkedIn. 

This will not only give you the ability to touch base with a prospect you let fall away not too long ago, but it will help you constantly prove your value to potential customers until they eventually need you. 

Make a practice to connect with any professional acquaintances you make to keep in touch with them and keep your brand in their mind. 

4) Join or Start Groups

Another great way to get in on the discussion with other people interested in your industry is with LinkedIn Groups. 

This is where people have a more focused conversation, asking for help with problems or sharing the latest news in your market. There are tons of groups out there for you to join in with pre-established audiences of other professionals in your industry, or you can always choose to start your own group and really position yourself as an authority. 


LinkedIn has grown a long way from the small little resume listing site it may have started as. These days, it is a central hub for both businesses and professionals from all industries around the world to connect and establish their reputation. Most importantly, it has also shown that it can be a reliable source of leads and revenue.

A recent study from BrightLocal highlights exactly how powerful Google My Business is for helping local companies get found by local consumers and increase their sales. 

The findings are the result of research from 45,000 businesses using GMB from 36 different industries from 4 countries. 

Based on the findings, it seems that GMB not only helps improve search engine visibility, but phone calls, store traffic, and more. 

GMB Gets Your Business Found Over 1,000 Per Month

On average, the study says an individual business gets found in Google My Business listings in 1,009 searches each month – or approximately 33 times a day. 

Importantly, more than 80% of those searches are “discovery” searches which seek out a business category rather than a specific business name. 

The findings also revealed that three-quarters of these searches were done using Google Search, while the other 25% was done on Google Maps. 

5% of GMB Listing Views Convert

Local businesses receive an average of 59 actions each month from their Google My Business listing, according to the report. 

When you compare that with the 1,009 views each month, that suggests roughly 5% of GMB listing views directly lead to a website click, call, or direction request. 

Compared to BrightLocal’s findings from 2017 to the most recent study, that is a 25% improvement in conversion rates – rising from 3.87% to 4.83%.

Specifically, businesses received approximately 29% more website clicks from their GMB listings and 22% more calls. 

Other Findings

The study noticed that listings with more images received more views compared to those with fewer photos. 

Overall search volume also increased from 2017 to 2018, with direct searches up 38% and discovery searches rising by 6%.

To see the full report on the performance of GMB listings, click here.

Pinterest has launched several new features aimed at making it easier for businesses to share and manage their videos on the platform. 

Businesses now have access to a new video upload tool which simplifies the upload process, a new tab within their profile solely dedicated to videos, and a new analytics tool which gives a long-term view of how your videos are performing. 

On top of all of this, Pinterest has also expanded its Pin Scheduler tool to allow businesses to schedule posting video content in advance. 

The Big Picture

While these new tools signal Pinterest’s devotion to improving its video offerings, it also signals a larger shift for the company. 

Pinterest has typically lagged behind other social networks when it comes to tools or features aimed at businesses. Over the last year, however, the company has paid significantly more attention to these areas by expanding its advertising tools, launching new e-commerce features, and, now, making video content more feasible. 

In the announcement of the new features, CEO and founder of Tastemade, Larry Fitzgibbon echoed this sentiment and expressed just how effective sharing videos on the platform can be:

“As early adopters to video on Pinterest, Tastemade has successfully driven over one billion video views and 200 million engagements year-to-date, while growing our following 100% year-over-year,” said Tastemade CEO and Founder Larry Fitzgibbon, “It’s clear that Pinterest users are hungry for videos that are both entertaining and actionable.”

Pinterest also says that videos on the site outperform videos on other social networks because their platform is more likely to resurface content over time.

If you have claimed a short name for your Google My Business listing, you may want to be on the watch for a new bug which is causing some GMB listings to be suspended. 

Short Names for GMB were first introduced back in April as a way for businesses to create unique URLs for their Google My Business listings and easily differentiate individual locations in search results. 

However, a wave of reports suggests that some who claimed a short name for their legitimate listings are being suspended and removed from search results entirely. 

It is important to note that the issue does not seem to be affecting all Google My Business listings with short names. Still, the issue is widespread enough for many agencies to be sounding the alarm. 

Specifically, Joe Youngblood started alerting others about the issue last week, including sharing screenshots from a Facebook group where those affected were speaking out. 

As you can see, the issue only affected 2 of more than 10 listings the person above manages, with other listings using short names being entirely unaffected. 

The initial reports of the issue began early last week, but new cases are still being reported this week. SEO professional Lily Ray says one of her listings was suspended yesterday, almost immediately after adding a short name to the listing. 

While Google has not officially confirmed the problem, many say they have been able to get their listing successfully reinstating when notifying the search engine. 

With all this in mind, you might consider holding off on adding a short name to any of your Google My Business listings until the bug is fixed. If you already have a listing with a short name, it would be worthwhile to check that it is still properly showing in search results and has not been suspended.

Shelling out extra money on search engine optimization (SEO) can be a scary move for any company, but a new study suggests it pays off. 

Findings from a survey of business owners found that those who pay above the average for SEO services were more likely to be satisfied compared to those who paid less. 

According to the data from Backlinko, the average amount small businesses in America pay for SEO services is $497.16 per month. 

However, those that spent more than $500 per month were 53.3% more likely to say they were “extremely satisfied” compared to those who spent less than that. 

What Business Owners Say About SEO

The responses come from a larger study conducted by Backlinko, which included surveying 1,200 business owners across America about SEO-related issues. 

It found that most small businesses see online optimization largely as a way to drive referrals and reviews, as well as improving Google search performance. 

Through these goals, they also see SEO as a way to bring in new customers and increase sales. 

Unfortunately, many of these businesses aren’t getting what they are expecting out of their SEO providers.

Just 30% of business owners said they would recommend their current service provider. 

Disappointed With SEO

The biggest issues were simply that businesses were not satisfied with the results and some search engine optimization service providers delivered poor customer service or responsiveness. 

Part of this may be that some businesses choose to work with freelancers. The results showed that those who worked with agencies were more likely to be satisfied than those who hired freelancers. 

More likely, though, is that many SEO agencies and service providers are likely overselling what their low-level services can accomplish. While any search engine optimization is better than none, many promise that low-cost options will lead to major gains.

Based on the findings, they are more likely to be satisfied by diving in and truly investing in their online optimization, rather than only dipping a toe in the water.

Today is International Small Business Day, and Google is celebrating the day with a new hub full of marketing resources for small business owners and marketers.

Many of the tools and features included were developed as part of the ‘Google for Small Business’ initiative and were created using feedback from small business owners around the world. 

In the announcement, Product Management Director at Google described the initiative as a personal effort to help businesses save time and grow their business more effectively:

“I’ve had the opportunity to get to know many small business owners and the challenges they face. Most of them tell me that they need help saving time at work, or that they need easy tools to help them promote their business.”

In the new Google for Small Business hub, you will find:

  • Personalized Plans: By completing a few quick questions about your business and your current goals, you will receive a customized step-by-step plan you can follow to accomplish your goals.
  • In-Person Workshops: Stay up-to-date with any upcoming free Grow with Google workshops happening in your local area.
  • Latest News: Stay updated with the latest news about tools and services for small businesses.

A recent Wall Street Journal investigation has landed Google once again in the hot seat as the report claims Google Maps is filled with millions of fake business listings. 

Over the course of the article, reporters say they found some Maps search result pages where more than half of the local results included fraudulent or misleading information characteristic of a fake listing.  

For example:

“A search for plumbers in a swath of New York City found 13 false addresses out of the top 20 Google search results. Only two of the 20 are located where they say and accept customers at their listed addresses, requirements for pushpin listings on Google Maps.”

In some cases, the fake listings are simply phantom businesses with no real purpose or to misdirect customers. However, the Journal believes others are designed to scam potential customers out of large amounts of money. 

As you would expect, all of these practices are expressly forbidden by Google, but the Wall Street Journal says the policy is poorly enforced. 

In fact, the report says hundreds of thousands of fake listings are appearing monthly:

“Hundreds of thousands of false listings sprout on Google Maps each month, according to experts. Google says it catches many others before they appear.”

How This Hurts Businesses

The fake listings do more than cause consumers unnecessary frustration or potentially scamming customers. They also hurt businesses who are pushed out of the top search results by fraudulent businesses.

Getting your business into the organic local results without paying for ads is already a gamble that can involve hours of hard work optimizing your website and listing. Adding fake competition just makes the arena even more competitive and encourages more businesses to spend money on local ads instead. 

How Google Fights Fake Listings

Google openly acknowledges that it has an issue with fake business listings, though the company says it is already taking extensive steps to fight back. 

In an article on the company’s blog, Google explained:

“It’s a constant balancing act and we’re continually working on new and better ways to fight these scams using a variety of ever-evolving manual and automated systems. But we can’t share too many details about these efforts without running the risk of actually helping scammers find new ways to beat our systems—which defeats the purpose of all the work we do.”

Specifically, the search engine says it has removed more than 3 million fake business profiles over the past year – 90% of which were removed before they could ever be seen by users. 

Approximately 85% of these profiles were removed by Google’s automated internal systems, while around 250,000 fake business listings were reported by users and then removed. 

Google may be making significant efforts to fight the problem of fake business listings, but The Wall Street Journal makes it clear there is still much to be done.

Facebook is making some changes to how it handles comments in its algorithm to better promote real discussion.

Everyone knows that Facebook uses an algorithm to help sort which posts get shown to users, but you may not be aware that the social network uses a similar system to help rank comments.

With the new update, the company says it will do a better job or highlighting comments with specific “positive” quality signals, while demoting low-quality comments.

Comment Quality Signals

According to the new announcement, Facebook will be using four types of signals to analyze comments:

  1. Integrity Signals
  2. User Indicated Preferences
  3. User Interaction Signals
  4. Moderation Signals

Integrity Signals

Facebook’s “Integrity Signals” are designed to assess the authenticity of comments. Specifically, it will be looking to see if comments violate community standards or qualify as “engagement-bait”

Engagement Bait is a practice which involves either explicitly encouraging users to react, like, share, subscribe, or take any other form of action in exchange for something else. This can even be something as innocuous as asking followers to do push-ups.

User Indicated Preferences

User Indicated Preferences are established through Facebook’s direct polling of users. By doing this, the social network is able to directly ask users what they want to see in comments and what they think promotes real discussion.

User Interaction Signals

These are pretty self-obvious. User Interaction Signals are indications whether a user has interacted with a post.

Moderation Signals

Moderation Signals are based on whether other users choose to hide or delete comments made on their post. Facebook explains this practice in a bit more detail, saying:

“People can moderate the comments on their post by hiding, deleting, or engaging with comments.

Ranking is on by default for Pages and people with a a lot of followers, but Pages and people with a lot of followers can choose to turn off comment ranking.

People who don’t have as many followers will not have comment ranking turned on automatically since there are less comments overall, but any person can decide to enable comment ranking by going to their settings.”

Why Facebook Ranks Comments

As with Facebook’s post ranking algorithms, the primary goal of Facebook’s new comment algorithm update is to promote the best quality content within people’s feeds while hiding spammy or low-quality content. As the company says in its announcement:

“To improve relevance and quality, we’ll start showing comments on public posts more prominently when:

  • The comments have interactions from the Page or person who originally posted; or

  • The comments or reactions are from friends of the person who posted.”

You can read the full announcement from Facebook here.

Thanks to its high-level of adaptability, JavaScript (JS) has been in use in some shape or form for more than 20 years and remains one of the most popular programming languages used to build websites.

However, Google’s Martin Splitt, a webmaster trends analyst, recently suggested that webmasters should begin moving away from the coding language to rank most quickly on search engines.

In an SEO Mythbusting video exploring the topic of web performance and search engine optimization, Splitt and Ada Rose Cannon of Samsung found themselves talking about JavaScript.

Specifically, they discussed how using too much JS can drag down a site’s performance and potentially drag them down in Google’s search index.

How JavaScript Holds Content Back

One of the biggest issues that arise with overusing JS is when sites publish content on a daily basis.

Google uses a two-pass indexing process to help verify content before it is added to the search index. In the case of a JavaScript-heavy page, Google first renders the non-JS elements like HTML and CSS. Then, the page gets put into a queue for more advanced crawling to render the rest of the content as processing resources are available.

This means Java-heavy pages may not be completely crawled and indexed for up to a week after being published.

For time-sensitive information, this can be the difference between being on the cutting-edge and getting left behind.

What You Can Do Instead

Splitt offers a few different techniques developers can use to ensure their site is being efficiently crawled and indexed as new content is published.

One way to get around the issue would be to use dynamic rendering, which provides Google with a static rendered version of your page – saving them the time and effort of rendering and crawling the page themselves.

The best course of action, though, would be to simply rely primarily on HTML and CSS for time-sensitive content.

Splitt takes time to explain that JavaScript is not inherently bad for your SEO or search rankings. Once they are indexed, JS-heavy sites “rank just fine.” The issue is ensuring content is crawled and indexed as quickly and efficiently as possible, so you can always be on the cutting edge.

The discussion gets pretty technical, but you can view the entire discussion in the full video below:

Google is in the process of rolling out a significant update to its broad search engine algorithm which appears to be having a big impact on search results.

The company announced the update on June 2nd, the day before the update began rolling out. This raised some eyebrows at the time because Google generally doesn’t update the public about algorithm updates beforehand, if at all.

As Danny Sullivan from Google explained recently, the only reason they decided to talk about the update is that it would be “definitely noticeable.”

While the update is seemingly still rolling out, the early indications are that the effects of this update certainly are noticeable and could have a big impact on your site’s performance.

What Does This Mean For You?

Unfortunately, Google is never too keen to go into the specifics of their algorithm updates and it is too early to definitively tell what the algorithm update has changed.

All that is clear from reports around the web is that the algorithm update has caused a seemingly dramatic shift for sites previously affected by Google algorithm updates. Some are reporting massive recoveries and improved traffic, while others are saying their rankings have tanked over the past week.

What Does Google Say To Do?

Oddly enough, Google has provided a little bit of guidance with this latest update, though it may not be what you want to here.

The company says to essentially do nothing because there is nothing to “fix.”

Some experts within Google has also suggested results may normalize somewhat in the coming weeks as the search engine releases further tweaks and updates.

In the meantime, the best course of action is to monitor your website analytics and watch Google Search Console for notifications or big changes.

If you do see a major shakeup, you might watch to see if it recovers within the coming days or conduct an assessment of your site to evaluate what your site can do better for both search engines and potential customers.