Instagram is finally making it easy for many users to schedule posts or reels up to 75 days in advance without the use of third-party tools or services.

In the past, the only official solution to scheduling when content goes live on the platform was through the desktop tool Meta Business Suite. 

Now, many users and almost all brands will be able to schedule content drops up to 75 days ahead of time directly from the iOS or Android Instagram apps. The only catch is that users must have a professional account which is free for brands or professionals on the app.

How To Schedule Posts on Instagram

Professional accounts can now schedule posts containing the most popular types of content on Instagram including:

  • Single Pictures
  • Image Carousels
  • Videos
  • Reels

Currently, the feature allows users to schedule these posts up to 75 days before they are to go live. 

To do this, open the Instagram post composer and tap “Advanced settings” to find the option to “Schedule this post.”

From there, you can select the exact time and date you want the content to be published. 

This will let you get the most impact out of content releases by getting in front of your audience when they are most receptive. You can also use this to synergize content releases with the content being published on other platforms or product releases to amplify your content’s influence. 

For more, check out the announcement from Instagram here.

A new case study from SEO researcher Joy Hawkins at Sterling Sky seems to finally debunk a myth that has lingered around Google reviews – that keyword-rich reviews could help a site’s ranking in search results.

The idea does make a certain amount of sense. Reviews can help spotlight specialties or unique services that companies offer and could provide a valuable signal to determine the most relevant results for specific searches.

Based on their findings, however, Sterling Sky says having customers put] keywords into local reviews on a business listing “does not improve rankings.”

It is important to note that the test is definitely limited. 

For the study, the team gradually added product ratings including the phrases “fresh cut Christmas trees” and “Christmas trees” for a small Christmas tree seller with minimal online presence, rankings, or SEO efforts.

The Results

Sterling Sky says that the new keyword-rich reviews did not improve the company’s keyword rankings, even after six months.

The graphics below illustrate that the rankings did not improve for either keyword. In the case of the first phrase, rankings actually got worse by the end of the study, while rankings for the second keyword phrase remained approximately the same.

Hawkins concludes that there is no need for brands “to include certain words in their reviews.”

“First of all, this is hard to do and you often come across as weird or odd. And secondly, and most importantly, this case study shows that it does not improve rankings!

At the end of the day, Google probably focuses more on contextual information within reviews to help rank local businesses, rather than looking for exact keyword matches. Not only is this harder to abuse, it provides a more rich and more detailed understanding of a local business listing than a single keyword.

Meta is introducing a slew of updates to Facebook Groups as part of the Facebook Communities Summit, including new ways to share content, new admin controls, and more.

Groups have been a core part of Facebook for years, bringing users together around a central theme. Meta says that most Facebook users are a part of at least 15 active groups, with over 100 million group joins each day. For brands, Groups have also provided a space to become recognized as an industry authority and to build relationships with potential customers. 

The new updates announced for the Communities Summit are:

  • Reels in Facebook Groups
  • Share Facebook Group events in Instagram Stories
  • Customize Facebook Group Profiles
  • New ways to recognize Facebook Group community members
  • Updates to the Admin Assist tool
  • Ways for Group Admin to allow content normally flagged by Facebook

Reels In Facebook Groups

The social network has been making Reels more prominent over the past few months, so it was only a matter of time before the short videos made their way into Groups.

In the past, users could only post Reels to Groups using a workaround that included publicly posting the Reel and sharing that post to a Group.

Now, Group members can directly post their Reel to a Group without sacrificing the privacy of closed communities.

Share Group Events To Instagram Stories

Public events can now be promoted in Instagram Stories, making it easier to grow communities and attract non-group members to upcoming gatherings. As the announcement reads:

“Whether you’re a group admin hosting a meet-up to celebrate a community milestone, or a Group member sharing your passion with friends, this feature can help you showcase your community more broadly.”

Customize Facebook Group Profiles

To keep Group members up-to-date and build better connections, Meta is adding two new ways to customize your Group profiles.

Firstly, Groups can now customize the information in the About Me section of their profile to highlight important information for the community. 

Additionally, admins and members can now add indicators to their profiles showing whether they’re open to messages from other group members.

Recognize Top Group Members

Facebook Groups are testing a new way to highlight members who are contributing the most to the community. As Meta describes, the new system allows users to earn points through reactions and comments on posts. Users with the most points can then be given badges celebrating their contribution to the group.

Users can also take on a new role within Facebook Groups as a “socializer” or group member who goes out of their way to make others feel welcome, connected, and motivated to participate in the community.

Updates To Admin Assist Tools

The existing tools for admin are being expanded with new moderation options and ways to take action on content posted to the group.

With the new tools, the admin can automatically move or remove posts rated as false by third-party fact-checkers. Along with this, group admin can use the Daily Digest to easily review the latest actions taken in the community. 

Approve Content Flagged By Facebook

Facebook is working with group admins to give group leaders ways to approve non-offensive content which may otherwise be flagged and removed by Facebook’s automated systems. 

In the announcement, Meta gives the example of a group for fish tank enthusiasts. Within these communities, it may be common to call a fish “fatty” in a way that is not intended to be offensive. Previously, Facebook’s tools would flag this content despite the clear context and intent.

The new feature is being granted to eligible groups based on a variety of criteria. For example, the announcement notes that a group may not be eligible if the admin were previously part of a removed group.

For more about these features and all the latest info about Facebook Groups, check out the full announcement here.

Though TikTok is mostly known for its video content, the platform’s latest feature is a throwback. Along with new editing abilities and longer captions for content, TikTok has revealed it is introducing a Photo Mode within its app.

What Is Photo Mode?

As announced in a recent blog post, TikTok’s Photo Mode is a new post format that creates a carousel or slideshow of still images for users to share.

Along with their original images, users can add music, filters, stickers, and more to the carousel.

Ironically, the new post format is very similar to the type of content found on Instagram – which has been repeatedly accused of copying TikTok’s features.

Though nearly every popular social network has incorporated aspects of TikTok’s layout and features in the past year or two, Instagram has received the most criticism for the ways it has borrowed from the newer platform. This may be partially because many view the two platforms as rivals.

Enhanced Editing Features

Along with the reveal of Photo Mode, TikTok introduced new editing tools for videos, photos, and more. 

As the blog post says:

“TikTok’s enhanced editing tools allow you to easily adjust clips, sounds, images, and text in a new editing environment, all within TikTok’s creation flow.”

With the new tools you can:

  • Edit clips: Stack, trim, and split video clips.
  • Edit sounds: Cut, trim, and set the duration for sounds.
  • Edit and position text: More easily edit, position, and set the duration for text.
  • Add overlays: Add photo and video overlays for picture-in-picture (or video-in-video) stacking.
  • Adjust video speed: Speed or slow the pace of video clips.
  • Frame content: Rotate or zoom in and out of frame of individual clips.
  • Add sound effects.

The new features, including Photo Mode, have been rolled out to all users in the U.S. and most other countries.

LinkedIn introduced three new features for Pages recently to make it easier for brands to develop better connections with their audience.

With these new features, your business can improve its content, help guide the conversation in your comments, and highlight your company values more prominently.

While the company only recently announced these features, they have been rolling out to users throughout the past month. So some may just now be getting access, you may have spotted them across the platform already.

Post Templates for Pages

Having trouble generating content that actually sparks reactions and conversation? LinkedIn has introduced new, free, and customizable post templates for Pages to make sharing enticing content easier than ever.

Available in the mobile app, simply tap the “use template option” from the post menu and select from a variety of pre-created templates with clickable calls-to-action. Once selected, each template can be customized with unique colors, fonts, text, and more to deliver a post that stands out and drives conversation.

Pinned Comments

Comments sections on popular posts can be hard to control, but LinkedIn is making it easier to guide conversations with pinned comments at the top of your brand’s posts.

You can also use this to highlight particularly helpful or thoughtful comments from others.

Pinned comments can be changed at any time so you can shape the conversation happening in real-time. 

Any responses to the pinned comment will also appear at the top of the thread, encouraging others to continue the conversation in that direction.

Featured Commitments Section

The new “Our featured commitments” section of LinkedIn Pages makes it possible for brands to showcase their company values to job seekers or potential business partners.

In this section, you can highlight up to 5 commitments to specific values, including:

  • Diversity, equity, and inclusion
  • Career growth and learning,
  • Work-life balance
  • Social impact
  • Environmental sustainability

Once you have selected your values, you can also host content that specifically demonstrates the ways your company upholds these values, such as videos, reports, certifications, or other types of content.

With the holidays approaching, SEO analysts BrightEdge are releasing their yearly list of important optimization trends ecommerce brands should know about.

Based on data collected by tracking over 6,000 ecommerce keywords over 10 categories over the past three years, the latest list makes one thing very clear – successful ecommerce brands are increasingly relying on content creation to drive their sales. 

Of the top five new trends covered, three highlight different ways content creators and other types of publishers are leading the ecommerce market by delivering consumers with the most valuable content at the right times.

Let’s explore the latest ecommerce trends below:

1) Brands and publishers are siphoning away retail traffic

Retailers these days have a lot of competition to contend with online. Not only are you fighting to stand out among the slew of other online retailers, but you have to outrank brands and publishers in search results. 

According to the report, retailers’ performance for top ecommerce keywords is down 70% from 2020. Meanwhile, brands are making headway into shopping results by adopting direct-to-consumer models while content publishers are attracting attention with product overviews and reviews.

2) Retailers Are Driving Ecommerce With Content

While the report does not include data impacted by the new “helpful content update”, the data does emphasize that retailers who publish quality content are more effectively able to differentiate their brand and their products from those who only offer product descriptions.

Specifically, BrightEdge says retailers should:

  • Focus on creating context for your products through content.
  • ‘Organize categories in ways that make it easier to learn about and shop multiple related products.

3) Organic Links Are Still Crucial

As Google’s ad platform and other features like localized business listings have taken over more and more space in search results, many have suggested that organic search results have lost their importance. 

However, BrightEdge’s data suggests that classic organic search results are still the most effective traffic source for retail brands. For the top ecommerce results, up to 70% of all clicks went to organic search results.

In fact, it appears Google may be aware that online shopping-related searches are best served through organic search results, as local packs, videos, and image carousels have all become less common for ecommerce searches. 

4) More Ecommerce Sites Are Adopting Schema Markup

Brands, publishers, and retailers involved in ecommerce are all increasingly adopting a few specific types of schema markup to make their pages easier for search engines to understand and index. 

Specifically, these three schema types have seen significantly increased usage around shopping results:

  • Product
  • ImageObject
  • ItemList

5) Article and Category Pages Dominate Ecommerce

Category pages have always been a major driver of clicks for ecommerce, and this remains true in 2022. For the top keywords, category pages have the highest click-through rate 70% of the time. However, BrightEdge noted that recently, articles about products have higher click-through rates than links directly to product pages.


Google’s search results are always shifting. It is important for brands to stay aware of the latest trends in their market and adapt the most effective SEO strategies if they want to stay ahead of the competition – especially leading up to the holiday season.

While most of the online marketing world is still abuzz over the recent announcement of the upcoming ‘helpful content update’, Google has quietly revealed it is preparing a product review algorithm update that will go live this month.

This algorithm update seeks to improve the quality and value of reviews Google highlights in search results. 

Since the new update is coming so soon after the release of the helpful content update, many are speculating it may be tied to the helpful content update in some way – such as using the helpful content update to better identify high-quality reviews which show firsthand knowledge of a product or business.

Here’s what Google actually had to say about its product review update:

“We know product reviews can play an important role in helping you make a decision on something to buy. Last year, we kicked off a series of updates to show more helpful, in-depth reviews based on first-hand expertise in search results.

We’ve continued to refine these systems, and in the coming weeks, we’ll roll out another update to make it even easier to find high-quality, original reviews. We’ll continue this work to make sure you find the most useful information when you’re researching a purchase on the web.”

While Google hasn’t released specific guidance for this algorithm update, it has previously given a list of questions to assess your product reviews. 

Do your reviews:

  • Express expert knowledge about products where appropriate?
  • Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
  • Provide quantitative measurements about how a product measures up in various categories of performance?
  • Explain what sets a product apart from its competitors?
  • Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
  • Discuss the benefits and drawbacks of a particular product, based on research into it?
  • Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?
  • Identify key decision-making factors for the product’s category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
  • Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?

Anecdotal evidence has suggested Facebook has been losing popularity with teens for years. Now, research from Pew Research Center confirms it.

Based on a survey of American teenagers between 13 and 17, just 32% of teens are using Facebook.  For comparison, a similar survey in 2015 showed that 71% of teens were active on Facebook at the time. Meanwhile, the majority of teens are moving to newer platforms such as TikTok and Snapchat.

However, the most universally popular social network among teens remains YouTube, by a wide margin. Based on the survey results, more than 95% of American teens use the video-sharing platform regularly,

Here’s the full list of most popular social networks among US teens:

  1. YouTube (95%)
  2. TikTok (67%)
  3. Instagram (62%)
  4. Snapchat (59%)
  5. Facebook (32%)
  6. Twitter (23%)
  7. Twitch (20%)
  8. WhatsApp (17%)
  9. Reddit (14%)
  10. Tumblr (5%)

Notably, the report indicates there are some slight differences in social media between genders:

“Teen girls are more likely than teen boys to say they ever use TikTok, Instagram and Snapchat, while boys are more likely to use Twitch and Reddit. Boys also report using YouTube at higher rates than girls, although the vast majority of teens use this platform regardless of gender.”

How Often Teens Are Using Social Networks

When the survey asked teens about how regularly they use the top four platforms, here’s what they had to say:

  • Close to 75% of teens visit YouTube at least once a day, with 43% saying they visit several times daily.
  • TikTok is used daily by 58% of teens, with 32% visiting several times daily.
  • More than half (51%) visit Snapchat daily, and 29% say they visit several times daily.
  • 50%  visit Instagram daily, including 27% who visit several times daily.

Additionally, the report revealed that many teens feel attached to social media with over half (54%) saying it would be difficult to give up social media. At the same time, just 36% of teens are concerned they spend too much time on social media.

For more findings, read the full report from the Pew Research Center here.

Microsoft Bing is updating its shopping features to include details about active coupons or promotions directly in the search engine. 

With these new annotations, Bing hopes to make it easier for consumers to feel confident that they are getting the best price on a product without installing third-party extensions or other tools.

As the company explains in a blog post:

“Ever wondered if you were overlooking coupons or special promotions when you shop online? Or perhaps you didn’t even consider that a discount might be available, and you missed out! Bing now provides you with this information within shopping searches – annotations neatly nested within your search results, without the need to install a browser extension or plugin (third-party cookies must be enabled.)”

As the screenshot below shows, the coupon annotation is a  small icon listing how many promotions are available which can be expanded to learn about the specific offers. If you click on Copy & go, the coupon will automatically apply during checkout. 

“Let’s say you are shopping for a new outfit for a girls’ night on the town. Or maybe you are just window shopping for some back-to-the-office fashions. A search for the Eileen Fisher website on Bing reveals that some coupons are available, even before you click to enter the site. No need to do a separate search for a code.”

The company announced this update as part of a series of changes to annotations including bringing the “ethical choice” annotations for eco-friendly or fair trade  products to more regions:

“Powered by the ethical fashion app Good On You®, the Ethical choice ratings are based on a brand’s impact on three areas: people, planet, and animals. For more information click on any Ethical choice annotation found within your search results”

Twitter is introducing a new feature called the Location Spotlight that will make it easier for your online fans to become your real-life customers. 

With the Location Spotlight feature, businesses with physical locations can add store details like your address, phone number, store hours, and even a map showing your location. You can also add links to your website or make it possible to quickly call or message your company.

New Name For Wide Release

This feature is not entirely new to the platform. However, this is the first time many brands will have access to the profile module. 

Twitter tested much of this feature with a small number of well-known professional accounts, calling it the ‘About Module’ at the time. Now, Twitter is bringing this tool (and its new name)  to all businesses with professional Twitter accounts.

How To Get Access

Once you are eligible, update your Location Spotlight by following these steps

  1. Select ‘Edit Profile’
  2. Find and click the ‘Edit professional profile’ button near the bottom of the page
  3. Select ‘Profile Spotlight’
  4. Enter your business details (including your address, hours, website, and contact info)
  5. Select ‘Publish’ to save and display these details on your profile.