Have you ever wonder exactly how Google works? How it sorts through the billions upon billions of web pages to find the best results for users?

The latest video in the company’s “Search for Beginners” series helps explain the basics behind how the search engine functions, including crawling, indexing, and ranking sites in its search results – specifically from the perspective of a business owner trying to get their site ranking well.

While the video doesn’t get into more advanced concepts like Search Engine Optimization, it lays out a very clear picture of how the broad strokes of online search engines work.

If you’ve just set up your first website or you’re considering investing in online marketing, this clip will be enlightening and point you towards some valuable resources like the Google Webmaster guidelines, SEO starter guide, and Google Webmasters portal.

Snapchat is launching a new format for video ads called Extended Play Commercials which allows advertisers to run ads up to three minutes long.

The video ads are skippable after six seconds and will be shown as mid-roll ads – similar to how Snapchat handles shorter ads.

The goal behind Extended Play Commercials is to let advertisers tell longer, more engaging stories to users who are already actively engaged with the platform. As the company tells AdWeek, Snapchat believes these ads will help capture a greater share of the video ad market:

“The company believes the flexibility that extended play commercials provides to video advertisers will help it gain more share of the overall online video advertising market.“

While the new ad format is currently only available in closed beta, advertisers can request access by making a request through Ads Manager or contacting a Snapchat advertising representative.

David Router, Snapchat’s VP of Global Agency Partnerships, says the ads are a great way for advertisers to connect with shoppers this holiday season:

“We’re committed to building high-impact, long-form video ad formats, and extended play commercials are a great option for online video and TV buyers. Heading into the holidays, this format is a powerful new way to reach our Generation Z and millennial audience in Snapchat’s premium, brand safe Discover content.”

Chatbots are becoming a mainstay of everyday commerce, helping customers quickly connect with brands of all types and sizes and facilitate online sales.

According to a new study from Intercom, the automated messaging bots are also helping businesses save considerable amounts of money, with business leaders saving an average of $300,000 in 2019. However, the findings also reveal a disconnect between shoppers’ preferences and chatbot prevalence.

Notably the study found that 74% of customers surveyed expect to encounter chatbots on a website, though more than 85% of customers still prefer speaking with a human.

Although shoppers may not prefer chatbots, there are plenty of signs to suggest the bots are a uniquely powerful tool for driving sales. One prediction from Juniper Networks estimates the tool will drive more than $110 billion in retail sales by 2023.

The reason is that having a human available to respond to questions isn’t always feasible. Brands may not have the budget to have a receptionist or social media manager available at all times.

These bots help fill a needed gap in customer service, marketing, and sales simultaneously – leading to higher sell-through rates according to the Intercom study.

“Chatbots increased sales by an average of 67%, with 26% of all sales starting through a chatbot interaction,” the study found.

Google has announced it plans to warn users of its Chrome browser about slow sites using a method called “badging”.

The idea is to provide a sign letting users know when a site typically loads slowly before they ever click a link to that site or while the site loads. Google sees this as a way to “reward” fast sites, saying:

“We think the web can do better and want to help users understand when a site may load slowly, while rewarding sites delivering fast experiences.”

For example, Google published one concept for what a slow speed badge could look like while a site is loading:

In this case, it is likely that the badge could increase abandonment rates for slow sites.

The company is also talking about using contextual menus that preview links and would include similar badges indicating a site is fast.

Another idea includes subtly changing the color of loading bars to indicate whether a site is fast:

As the company explained in its announcement:

“Our early explorations will look at a number of Chrome surfaces, including the loading screen (splash screen), loading progress bar and context-menu for links. The latter could enable insight into typical site speeds so you’re aware before you navigate.“

The web browser admits this idea is in the early stages, and may considerably change before they determine “which provides the most value to our users.”

Additionally, the company says they plan to expand the badges to include a number of metrics aside from speed:

“Our long-term goal is to define badging for high-quality experiences, which may include signals beyond just speed.”

Instagram will start testing the removal of “Like” counts in the US as early as this week, the company’s CEO announced recently.

 

The company has already been testing eliminating the “Like” counts from view for users in Canada, Brazil, Japan, and Australia. However, this is the first time they will be testing the concept for American users.

Notably, in these tests, Instagram has not totally removed the presence of Likes or the ability to view your total likes. Instead, the site has hidden the total number of Likes from other users viewing a person’s post on desktop or viewing a person’s profile. This makes it so that only account owners can view the number of Likes a post receives.

If Instagram proceeds to remove Likes entirely from public view, it could have a significant impact to how users interact with content and how online success is measured.

For instance, influencers and marketers will likely stop relying on Likes as a measure of their posts success. Instead, they might shift to other, deeper engagement metrics such as clicks, comments, or shares.

For now, Instagram is just testing removing likes. Given that they have slowly been expanding this feature around the world, however, it seems likely that the platform is seriously considering hiding your Likes from public view for good.

After nearly a year of testing, Facebook is finally launching search ad placements for all advertisers. That means anyone can now run ads within News Feed and Marketplace search results for any search with commercial intent – such as queries related to e-commerce or retail.

Currently, search ads only appear in results on mobile devices.

In the announcement, Facebook describes how the ads appear and function within search results, saying:

“The ads are designed to fit the experience on the given search results surface (Marketplace search or general search). They look similar to News Feed ads and have the same transparency and controls, including a “Sponsored” label so it’s clearly marked as paid placement.”

To have your ads appear in search results, advertisers can simply select “Automatic Placement” or the “Facebook Search Results” placement when creating or running News Feed ad campaigns.

Notably, advertisers will have little control over how the ads are targeted, aside from broad people-based targeting options. Instead, Facebook will target the ad based on a number of details including keywords, ad features, ad text, product category, and more.

Currently, the ads support three specific campaign objectives, including Product Sales, Conversions, and Traffic Objectives.

 

Pinterest has released its yearly Halloween report for 2019, detailing what costumes, content, and creepy festivities are getting the most attention leading up to the big day. 

Pinterest is one of the most popular social platforms for Halloween content ahead of the holiday, with tens of millions of Halloween-related boards available. 

For the report, the company analyzed searches across its platform throughout the past year. 

While it covers the obvious inclusions like costume and makeup ideas, the report also reveals a wide range of Halloween-themed ideas, including searches related to tattoos, wedding, games, and more. 

Top Costumes for Those Identifying as Female

  • Powerpuff Girls
  • Pirate
  • Circus
  • Stranger Things
  • Alien
  • Mermaid
  • Harley Quinn
  • 80’s costume
  • Poison Ivy
  • Alice in Wonderland

Top Costumes for Those Identifying as Male

  • Superhero
  • Viking
  • Spider-Man
  • Joker
  • Jedi
  • Animal
  • Circus
  • Pirate
  • Mad Max
  • Robot

Top Trending Singles Costumes

  • Alien (+659%)
  • Gwen Stacy from Spider-Man: Into The Spider-Verse (+446%)
  • Elton John (+442%)
  • Space Cowboy (+359%)
  • Freddie Mercury (+145%)

Top Trending Costumes for Pairs

  • Lilo and Stitch (+1205%)
  • Timon and Pumba (+154%)
  • Woody and Bo Peep (+836%)
  • Velma and Daphne (+274%)
  • Pulp Fiction Couples Costume (+384%)

Top Trending Group Costumes 

  • Stranger Things (+653%)
  • The Powerpuff Girls (+379%)
  • The Lion King (+283%)
  • Alassin family costumes (+176%)
  • Toy Story (+151%)

See more from the report, including the most popular searches for Halloween-themed makeup, party, and snack ideas here.

The holiday season may still feel like it is far in the distance, but most studies show consumers start their holiday shopping in November – if not earlier. That means now is the time to start preparing your holiday marketing efforts.

To help, Facebook is releasing a wave of new tools aimed at assisting businesses with their holiday marketing. 

Customizable Story Templates

Facebook is releasing a number of customizable templates for ads in Facebook Stories, Instagram, and Messenger. 

The templates are simple, visually pleasing ways to showcase products and brands throughout the shopping season, with customizable backgrounds, music, and CTAs. 

These templates will be available this week.

Improvements to Instagram Direct and Messenger

Closer to the Holiday season, Facebook says it will be bringing a number of new features to Instagram Direct to improve communication between businesses and customers.

As the company says in the announcement:

“From fulfilling orders to keeping up with customer requests, we know staying on top of customer communications is important, so we also created new messaging tools like labels, search and folders to help businesses stay organized.”

Within the coming weeks, Facebook will also be launching an ‘instant replies’ which lets businesses create custom automatic responses for when they are not immediately available. 

These “away” messages can be useful for days when your business is closed or when no one will be available to respond to messages for a prolonged period of time. 

Along with these improvements, Facebook is also introducing a new ‘saved replies’ feature which will allow you to respond to common questions with pre-written responses.

Bing has announced that its search engine crawler, Bingbot, will be going evergreen over the next few months by adopting the Chromium-based Edge browser to render webpages.

Essentially, this means it will be able to crawl, render, and properly index more of your content more closely to how to actual users see it. 

As Bing says in its announcement:

By adopting Microsoft Edge, Bingbot will now render all web pages using the same underlying web platform technology already used today by Googlebot, Google Chrome, and other Chromium-based browsers. This will make it easy for developers to ensure their web sites and their Content Management System work across all these solutions without having to spend time investigating each solution in depth.

The additional upside is that this mirrors steps recently taken by Google, which suggests it may become easier to optimize for both search engines without specific steps for each platform.

Google has released a new report showing how people are using the search engine to find small businesses around them every day. 

Overall, the report shows that local search continues to grow with “tremendous” speed. Specifically, searches with “local” + “near me” have gotten more than 350 times more search interest compared to a decade ago. 

On a more recent scale, the search engine says that search interest in “mom and pop shops” has climbed to a three year high, with especially high interest in restaurants, coffee shops, diners, pharmacies, and pizza places. 

Google also notes that search interest in “local shops” hit a record high last year. 

To make the findings easy to take in, Google created a nice infographic breaking down all the most important findings. Check it out below, or in Google’s blog post “Small Business Search Trends” here.