The TMO Blog

New AdWords Feature Lets You Target Ads By Email Address

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  Over the weekend, Google announced a powerful new feature in AdWords that will allow advertisers to target their audience unlike ever before. Through Customer Match, a new feature rolling out in the coming weeks, advertisers will be able to…
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Are You Paying For Fraudulent Views On YouTube?

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Google has made a big deal about its ability to prevent advertisers from paying for ads that aren’t seen by real human eyes, including on YouTube’s ad network, but a new study by a team of European researchers suggests something is amiss.…
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Twitter Goes Half-In On HTTPS Starting October 1st

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Google made big news earlier this year when it declared it would favor sites that switch to HTTPS, and now Twitter is taking a similar path. A member of Twitter’s development team published a thread on the Twitter Community forum explaining…
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Google Issues Repeat Violators A Strong Warning

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Google has issued a stern warning against those who repeatedly try to game the search engine. In a blog post published at the Google Webmaster Blog, Google’s Search Quality Team said any webmaster who repeatedly violated the Google Webmaster…
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Bing Announces It Is Shutting Down Link Explorer Tool

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On October 1st, Bing is shutting down Link Explorer, a link analysis tool that has been available from the company since June 2012, according to a new announcement. This is likely bad news for the many webmasters who used the tool to gain a…
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Facebook Officially Announces A ‘Dislike’ Button

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  The day has finally come. Facebook announced the feature users have been asking for since nearly the very beginning of the site, and it could entirely change how users interact across the largest social media platform in the world. That’s…
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The Secret To Positive Online Reviews Isn’t Really a Secret

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Any business owner who has ever received online reviews - whether they were negative or positive – can tell you the power online reviews have in influencing how others perceive your brand. All it can take is one glowing or irate review on…
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YouTube Supposedly Prepping For Third Party Measurement Verification

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The Financial Times is reporting that YouTube will begin allowing third-party verification of ad viewability by the end of the year following major pushback from major advertisers. Until now advertisers have had to rely fully on YouTube’s…
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Survey Shows Holiday Promotions Are Coming Early This Year

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As September begins many retailers are kicking off holiday promotional campaigns, which means the Christmas season is coming even earlier than normal this year. According to ChannelAdvisor’s 2015 Online Retail Survey, over half (59%) of retailers…
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