The TMO Blog

YouTube Supposedly Prepping For Third Party Measurement Verification

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The Financial Times is reporting that YouTube will begin allowing third-party verification of ad viewability by the end of the year following major pushback from major advertisers. Until now advertisers have had to rely fully on YouTube’s…
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Survey Shows Holiday Promotions Are Coming Early This Year

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As September begins many retailers are kicking off holiday promotional campaigns, which means the Christmas season is coming even earlier than normal this year. According to ChannelAdvisor’s 2015 Online Retail Survey, over half (59%) of retailers…
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Google Puts An End To Large Mobile App Interstitial Ads

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Large overlay advertisements will likely be going out of style fast, as Google has announced app interstitial ads that cover a “significant amount of content” on your page will be considered not mobile-friendly and will not rank as well…
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Facebook Hits Milestone With One Billion Active Daily Users

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  Facebook hit a milestone for both its company and the internet as a whole this past Monday, August 24th. According to an announcement from CEO and founder Mark Zuckerberg on the network, Facebook recorded one billion daily active users on…
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Google Brings Tweets To Desktop Search Results

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After months of fluttering in and out of Google’s search results as a set of experiments, Twitter is officially a part of the desktop SERPs. Google officially announced the news on Twitter and in an updated post on the Google blog, saying…
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Facebook Experiments With Letting Some Brands Post GIFs

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  While Facebook users have been able to share animated GIDs on Facebook since this spring, businesses and other Page owners have been left out in the rain. Now, Facebook is testing the animated image format with a small selection of Pages,…
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Email and Social Media Marketing – Better Together [Infographic]

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On their own, individual marketing strategies like email marketing or focusing on social media can be very powerful in helping a brand grow, but too often companies forget that these strategies can be significantly more powerful on their own. Email…
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US E-Commerce Sales Jump While Overall Retail Sales Stagnate

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  A report by the US Commerce Department shows e-commerce sales in the US shot up 14.1 percent over the past year while overall retail sales have only climbed one percent year-over-year. In the second quarter of this year, US e-commerce…
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Google’s John Mueller Says You Don’t Need a Desktop Site to Rank Well

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It has been clear for some time now that neglecting to have a mobile-friendly site can hurt your Google rankings, particularly in mobile search results. However, some have been wondering if the reverse is also true. Does having a desktop-friendly…
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