The TMO Blog

Google Targets Hacked Spammy Sites With New Algorithm Changes

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Google is launching a new set of algorithm changes intended to remove hacked sites that spew spam from the search engines. According to the company, the changes will affect approximately 5% of queries and has already begun rolling out. Google…
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Google Display Network Commits To Only Charge For Ads That Get Seen

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This week, Google announced it would make a big change to ensure advertisers are only charged for display ads that are viewed. During a keynote discussion at SMX East in New York, Brad Bender, vice president of product management of the Google…
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New AdWords Feature Lets You Target Ads By Email Address

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  Over the weekend, Google announced a powerful new feature in AdWords that will allow advertisers to target their audience unlike ever before. Through Customer Match, a new feature rolling out in the coming weeks, advertisers will be able to…
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Are You Paying For Fraudulent Views On YouTube?

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Google has made a big deal about its ability to prevent advertisers from paying for ads that aren’t seen by real human eyes, including on YouTube’s ad network, but a new study by a team of European researchers suggests something is amiss.…
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Twitter Goes Half-In On HTTPS Starting October 1st

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Google made big news earlier this year when it declared it would favor sites that switch to HTTPS, and now Twitter is taking a similar path. A member of Twitter’s development team published a thread on the Twitter Community forum explaining…
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Google Issues Repeat Violators A Strong Warning

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Google has issued a stern warning against those who repeatedly try to game the search engine. In a blog post published at the Google Webmaster Blog, Google’s Search Quality Team said any webmaster who repeatedly violated the Google Webmaster…
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Bing Announces It Is Shutting Down Link Explorer Tool

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On October 1st, Bing is shutting down Link Explorer, a link analysis tool that has been available from the company since June 2012, according to a new announcement. This is likely bad news for the many webmasters who used the tool to gain a…
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Facebook Officially Announces A ‘Dislike’ Button

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  The day has finally come. Facebook announced the feature users have been asking for since nearly the very beginning of the site, and it could entirely change how users interact across the largest social media platform in the world. That’s…
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The Secret To Positive Online Reviews Isn’t Really a Secret

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Any business owner who has ever received online reviews - whether they were negative or positive – can tell you the power online reviews have in influencing how others perceive your brand. All it can take is one glowing or irate review on…
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