YouTube is previewing its latest upcoming features for users, creators, and brands in a new blog post shared by the company’s Chief Product Officer Neal Mohan.

While Mohan was light with actual details – likely because these features are still in development – the post teases new shopping features, ways to share content, and more coming to YouTube this year.

New Ways To Shop On YouTube

YouTube is preparing to double down on its shopping features with a dedicated section and a number of new partnerships and features. 

For example, Mohan says the team is currently working on making videos across the platform more shoppable through user-created tags in existing content. 

YouTube Shopping Preview

The company is also testing Live Shopping, which mixes the experience of the Home Shopping Network with a livestream hangout. For an idea of what to expect when this goes live, Mohan suggests looking to the weeklong Holiday Stream and Shop event hosted on the platform last November. 

Updates to YouTube Shorts

Unsurprisingly, Mohan says the company is planning to focus on expanding its popular Shorts format. Following the smash success of TikTok in 2021, social networks are rushing to establish their own versions of the short-video format. 

YouTube is working to improve its own take on the format with new effects, improved editing tools, better viewer engagement features, and even monetization options. The monetization features mentioned range from implementing BrandConnect with Shorts, expanding the Super Chat feature so users can stand out on live chats, and adding the ability to shop products directly from a Short.

Other Updates

Mohan also hinted at a number of other features and improvements coming to YouTube this year. 

For creators, the blog post says that new insights are coming which will help not only understand your current videos’ performance on the platform but also help “generate concrete content ideas for upcoming videos.”

Channels will soon also be able to establish their own guidelines for community interaction, letting creators set the tone for the conversations occurring on their channel.

Meanwhile, brands may be excited to try out Collaborate Livestreaming, which allows multiple creators or partners to go live together – rather than hosting independent streams on their own channels. 

More To Come

The blog post is just a taste of the many features and updates YouTube is working on and anything previewed by Neal Mohan today could change significantly before they reach the public.

Still, these features give a clear idea of the company’s priorities for the upcoming year, including how it plans to address the continued growth of TikTok.  

YouTube is testing out a new feature that would improve synergy between brands and creators by automatically inserting visual links to businesses mentioned in videos. 

The feature, which is being called Places Mentions, was revealed during a recent video on the Creator Insider channel.

At the moment, the feature is limited to just Android and iOS devices using the YouTube app to watch content related to food or drinks.

The goal behind it is simply to streamline the process of finding out more about places mentioned in a video, such as in a review of a local eaterie. 

Before, creators had to manually add a text link if they wanted to direct people to the locations they mention in their videos. By automating this process, YouTube is making it easier for content creators to spread the word about your brand without having to establish a formal collaboration.

As the announcement says:

“This new feature, within the video description box, will give users an easy and engaging way to find out about places mentioned in a video.”

While the initial test is limited to food and drink videos, the company says it plans to expand the feature to more categories soon.

The announcement did not provide a specific date that we can expect to feature appear in search results, but it is safe to assume it will roll out for testing any day.

For more, check out the full Creator Insider video below:

YouTube recently revealed new ways to see what search queries are leading viewers to videos, including both videos on your own channel and across the wider YouTube audience through an experimental new feature called Search Insights.

Additionally, Search Insights can help creators identify content gaps where users aren’t finding content ideal for their searches, to plan your future content around.

What Is YouTube Search Insights?

As detailed on the YouTube Creator’s Insider channel last week, YouTube Search Insights allows users to explore search data across the platform from the past 28 days, provided there is enough data.

The feature is split across two tabs. The first tab focuses on your channel and how users find your content, while the second shows keyword data from thousands of topics on the platform.

Along with the expected query data, such as search volume and high volume search topics, YouTube is also experimenting with identifying “content gaps”. This is when a viewer can’t find the content they were looking for with a query.

Do You Have Access?

As an ongoing test, YouTube has not opened these new features to all users. 

To see if you have access to Search Insights, first, log into YouTube Studio and select “Analytics” from the menu on the left.

Within the Analytics tab, look for a section called “Research”. If you have access to Search Insights, you will then see three tabs: “Your viewers’ searches”, “searchers across YouTube”, and “saved searches.”

While the new feature is in its early stages, YouTube says it will have more information in the future when it expands access to more users or you can watch the full announcement below:

YouTube announced it will no longer be showing the number of dislikes videos received after experimenting with the idea earlier this year.

Though the dislike button will still be available to help users customize their feed and recommendations, the company says that removing public dislike counts helps prevent group harassment like “dislike attacks”.

As YouTube explains in the announcement:

“As part of this experiment, viewers could still see and use the dislike button. But because the count was not visible to them, we found that they were less likely to target a video’s dislike button to drive up the count. In short, our experiment data showed a reduction in dislike attacking behavior.”

This will presumably help provide creators with a more accurate view of how their community is responding to videos without interference from non-viewers. This information will still be available to creators in YouTube Studio, along with their other channel analytics.

YouTube does say the test wasn’t popular with everyone, and they expect some negative response to this decision. Still, they believe this change will be best for the site as a whole.

“We heard during the experiment that some of you have used the public dislike count to help decide whether or not to watch a video. We know that you might not agree with this decision, but we believe that this is the right thing to do for the platform.”

The number of likes a video receives will still be publicly viewable for those who previously used dislikes to decide which videos to watch.

The company says this is just one of many steps it is planning to help ensure the platform is a positive space for discussion and creativity for everyone:

“We want to create an inclusive and respectful environment where creators have the opportunity to succeed and feel safe to express themselves. This is just one of many steps we are taking to continue to protect creators from harassment. Our work is not done, and we’ll continue to invest here.”

For more, you can watch the video explaining the decision below or read the full announcement here.

In the past, YouTube and its parent company, Google, have played very coy when it comes to its search and recommendation algorithms. Instead of explaining how it choose which videos to suggest, the video platform has preferred to simply offer tips for increasing a channel’s visibility.

Now, the company’s VP of Engineering is opening up, with what is likely the most in-depth explanation of how the company chooses and ranks which videos appear on users’ home screens. 

In a blog post and corresponding video Q&A,  Cristos Goodrow aims to provide specific answers about what signals matter, which don’t, and how the YouTube recommendation system works under the hood:

“We want these systems to be publicly understood, so let me explain how they work, how they’ve evolved, and why we’ve made delivering responsible recommendations our top priority.”

The Goal of YouTube Recommendations

First and foremost, Cristos lays out that the company recognizes the immense influence of its recommendation algorithm and works intensely to deliver videos that will make each viewer satisfied across their huge range of tastes and interests.

As Goodrow says, “there’s an audience for almost every video, and the job of our recommendation system is to find that audience.”

How Watchtime and Retention Affect Recommendations

Both overall video watchtime and retention rates are widely believed to factor into how likely a channel’s videos are to be included in users’ recommendations. What is much less clear, is whether raw viewing times or retention rates matter more. 

Unfortunately, Goodrow can’t provide much clarification here because the answer varies on a case-by-case basis. 

He explains that YouTube’s data generally shows that viewers who stick around for a greater percentage of a video are more likely to be satisfied. However, this is not the case for every type of video. 

For example, some types of videos tend to have lower retention rates but are still able to provide viewers with the information they are seeking. 

Additionally, the algorithm considers users’ viewing habits when deciding how to rank videos. How much weight it puts into a video’s watchtime and retention varies entirely based on which factor the algorithm believes is most important to each user.

Why Getting Recommended Takes Time

Newer creators often express frustration regarding how difficult it can seem to be to make it into recommendations. In many cases, it can take months before any of a channel’s videos start getting recommended. Even worse, the videos that get recommended may be months old at this point, making them potentially outdated or irrelevant. 

According to Goodrow, though, this is not intended to occur. YouTube’s recommendation system ideally will start surfacing videos immediately after they are uploaded to ensure the best performance. 

Where this breaks down is in trying to understand and recommend videos from new channels.

Without signals from users, YouTube doesn’t always understand exactly who a channel or video is relevant for. In this case, it may take longer for the system to start recommending the channel’s videos while it gathers more information.

Why Big Channels Dominate The Recommended Feed

Another point of contention for many YouTube users is that the recommended feed seems to favor larger, more established creators who are already well known. Instead, many say they want to see more content from new channels they have never heard of before.

Unfortunately, this problem is a result of the same issues driving the problem detailed above. 

Without information from users about the quality or value of a channel’s videos, it is hard for YouTube to accurately recommend the channel and its content for users. 

Because of this, driving user engagement through likes, subscribes, and comments is crucial for helping smaller channels be included in the recommendations. 


The full blog post and video from Cristos Goodrow go into much, much more detail about YouTube’s recommendation systems and how it selects which videos to highlight. If your brand is using the platform to connect with new audiences, build a loyal following, or drive sales, I strongly encourage checking them out for more when you have the time.

Between virtual schooling, social media, and video streaming platforms, kids are more online than ever. Though children are growing up using the internet from their earliest ages, however, most evidence suggests they are more at risk for being targeted through advertising and other forms of online marketing. Now, Google is taking action to protect them.

In one recent study from SafeAtLast, upwards of 75% of children are willing to share personal information in exchange for goods or services. This obviously raises concerns about the long-term implications of gathering data from and targeting ads towards children.

As a result, Google is changing its policies regarding minors online, including removing ad targeting for those under 18 and allowing underage individuals to request for any images of them to be removed from search results. 

These are all the latest changes:

Allowing Minors To Remove Images From Google Search

“Children are at particular risk when it comes to controlling their imagery on the internet. In the coming weeks, we’ll introduce a new policy that enables anyone under the age of 18, or their parent or guardian, to request the removal of their images from Google Image results,” explains Mindy Brooks, product and UX director for kids and families at Google.

The search engine is unable to go further in removing the images from the internet entirely, but it can certainly make it more difficult to find those images. 

Changing Default Settings For Minors

Google is making underage users’ information more private by default across its multiple platforms. That includes changing the default upload mode on YouTube to private for users under 18 and automatically enabling SafeSearch for minors on Google Search. 

Location History Is Disabled

By default, Google had already turned off location history for users between 13 and 17. Now, it has gone further by making it entirely disabled. On one hand, this may lead to less relevant search results, but also prevents excessive tracking of children through Google. 

Removing Ad Targeting For Minors 

In the upcoming months, Google Ads says it will be “expanding safeguards to prevent age-sensitive ad categories from being shown to teens, and we will block ad targeting based on the age, gender, or interests of people under 18.”

New Tools For Parents

Lastly, the company is introducing a number of new tools and features for parents across its entire product line. For example, the company is introducing Digital Wellbeing tools within the Google Home app, allowing parents to manage their children’s use of smart assistants. On YouTube, the company is also turning on ‘take a break’ and bedtime reminders by default, while turning off autoplay.

For more on Google’s latest efforts to protect the private data of children across its services and platforms, check out the full blog post here.

YouTube announced that it is introducing an entirely new feed to the front page of its mobile app to help users find videos and creators they’ve never seen before. 

As such, the “New to You” feed also aims to introduce creators and channels to wider audiences.

The announcement – in the latest Creator Insider video – says that users have been increasingly complaining that their video recommendations are getting boring. Not only do they tend to show the same type of content over and over, YouTube’s recommendations also have a bad habit of suggesting videos you’ve already watched. 

To address this, the video platform created a feed exclusively containing videos and channels from a wider range of sources – and excluding anything you’ve already seen.

Two Ways To Explore New To You

The new feed will be available on the homepage in two distinct ways.

The first way is called New to You on refresh and is reachable through a dedicated button at the top of the page, within the topic carousel. 

YouTube's New to You Feed on Refresh

When tapped, the page will refresh with content from the New to You feed. 

New to You on prompt is the second way to explore the feed.

YouTube's New To You feed on prompt

This triggers if you scroll far enough down the main feed without selecting anything to watch. 

After scrolling down far enough, a prompt will appear which suggests checking out the “New to You” feed.

How New To You Differs From The Explore Feed

At first glance, the New to You feed might seem very similar to YouTube’s existing Explore feed, though YouTube was quick to establish how they are different. 

The main distinction is that YouTube Explore helps users find trending content from a specific topic. However, the content is not necessarily personalized for users.

The New to You feed, in comparison, is entirely personalized based on your own viewing habits. 

This means the New to You section may be more likely to show channels and videos directly related to your interests, instead of videos which all fit under a broad topic like “video games” or “music”. 

It is unclear exactly when the new feed will be available to all users, but you can find out more about the New to You feed in the announcement video below:

YouTube is launching a series of new features which aim to make community posts more engaging and give creators data on how their community posts are performing.

Since their creation in 2019, creators have had very little information on how many people are seeing their posts, instead having to rely entirely on likes, dislikes, and comments directly on the posts. 

Along with finally providing analytics data on these posts, YouTube is adding the ability to include more images in community posts, as well as letting iOS users schedule their posts ahead of time. 

Let’s explore all these new updates in more depth:

YouTube Community Posts Get Analytics Data

Creators can finally see data on their community posts directly in YouTube Analytics, after years of waiting. 

Specifically, the analytics suite will start showing information on how many times your posts have been shown and how the content is performing without having to look at individual posts. 

For the moment, these metrics are exclusive to the desktop version of YouTube Analytics, though the company says it will be bringing them to its Studio Mobile app at some point in the future. 

As the video announcing the features explained, the company wants to help creators who have been asking for community post analytics better understand their content’s performance and use this information to help create more engaging posts in the future. 

Add Multiple Images To YouTube Community Posts

Since their launch, YouTube community posts have limited creators to just a single banner image which was used as a thumbnail for each post. Thankfully, that is starting to change.

Creators can now add up to 5 pictures per each community post, allowing you to express yourself more, better engage readers, and create an experience more in-line with other social platforms. 

For example, you can use a post to tease an upcoming project with preview images, show the process behind your videos, or even showcase your experiences interacting with fans or clients directly in your content. 

At launch, this ability will only be available to users on Android devices. Support for iOS and desktop should arrive later this year. 

Schedule Community Posts on iOS

The last update is short and simple, but it has been something Apple device users have been begging for. Creators can now schedule their community posts ahead of time from iOS versions of the YouTube app. 

This feature has been available on desktop and Android for some time, so this means post scheduling is now available to everyone with the ability to create community posts. 

How To Create YouTube Community Posts

If you’re unfamiliar, community posts are a type of social content found in a channel’s “Community” tab which creators can share between or alongside proper video uploads. 

These posts can contain images, videos, text, playlists, GIFs, and even polls – making them a great way to directly connect with your audience. 

The only requirement to be able to create community posts is having 1,000 subscribers on your channel. Once you have hit that benchmark, the process to create a post is simple:

  • Sign in to YouTube
  • Click the “Create” button
  • Click “Create Post”

Though community posts might not be the most visible content on YouTube, they allow a way to directly communicate with your community without having to stream or record a full video on your channel. Additionally, this is where many turn for information about when to expect videos, what you’re cooking up, and find out exactly what your viewers are most interested in.

That makes these new features – all of which are available now to those eligible to share community posts – a valuable tool to build a robust community around your content. 

For more, check out the creator Insider video below:

YouTube is the most popular social network among American adults according to a large new study from Pew Research Center.

The new report includes findings on social media use among adults from a nationally representative phone survey conducted earlier this year.

Overall, the results showed that social media usage has largely remained stagnant over the past few years, with just two notable exceptions.

“YouTube and Reddit were the only two platforms measured that saw statistically significant growth since 2019,” the reports stated.

Out of all platforms, YouTube had the highest usage with 81% of adults who used any kind of social media saying they used the video streaming service. 

Facebook unsurprisingly came not far behind, with 69% saying they use the platform. In third place was Instagram with 40% of respondents saying they use the social network. 

You can see the full list of social networks and the percent of US adults who use them below:

  • YouTube (81%)
  • Facebook (69%)
  • Instagram (40%)
  • Pinterest (31%)
  • LinkedIn (28%)
  • Snapchat (25%)
  • Twitter (23%)
  • WhatsApp (23%)
  • TikTok (21%)
  • Reddit (18%)
  • Nextdoor (13%)

As the report concludes:

“YouTube is the most commonly used online platform asked about in this survey, and there’s evidence that its reach is growing. Fully 81% of Americans say they ever use the video-sharing site, up from 73% in 2019. Reddit was the only other platform polled about that experienced statistically significant growth during this time period – increasing from 11% in 2019 to 18% today.”

Beyond these broad findings, the report also includes demographic breakdowns for each platform and other findings, which you can see below:

YouTube Usage Statistics

  • 95% of US adults ages 18 to 29 say they use YouTube
  • 91% of US adults ages 30 to 49 say they use YouTube
  • 49% of US adults ages 65 and older say they use YouTube
  • 54% of YouTube users say they visit the site daily
  • 36% of YouTube users say they visit the site several times a day

Facebook Usage Statistics

  • 70% of US adults ages 18 to 29 say they use Facebook
  • 77% of US adults ages 30 to 49 say they use Facebook
  • 73% of US adults ages 50 to 64 say they use Facebook
  • 50% of US adults ages 65 and older say they use Facebook
  • 70% of Facebook users say they visit the site daily
  • 49% of Facebook users say they visit the site several times a day

Instagram Usage Statistics

  • 71% of US adults ages 19 to 29 say they use Instagram
  • 52% of Hispanic Americans say they use Instagram
  • 49% of Black Americans say they use Instagram
  • 35% of White Americans say they use Instagram
  • 59% of all Instagram users say they visit the site daily
  • 73% of 18- to 29-year-old Instagram users say they visit the site every day
  • 53% of 18- to 29-year-old Instagram users say they visit the site several times a day

Other Usage Statistics

  • 46% of Twitter users say they visit the site every day
  • 65% of 18- to 29-year-olds say they use Snapchat
  • 2% of adults ages 65 and older say they use Snapchat
  • 50% of 18- to 29-year-olds say they use TikTok
  • Those with higher levels of education are more likely to use LinkedIn than those with lower levels of education
  • 51% of US adults with a bachelor’s or advanced degree say they use LinkedIn
  • 28% of US adults with only some college experience say they use LinkedIn
  • 10% of US adults with a high school diploma or less say they used LinkedIn
  • 46% of women use Pinterest, compared to 16% of men
  • Adults living in urban (17%) or suburban (14%) areas are more likely to say they use Nextdoor
  • 2% of rural Americans say they use Next-door

To view the full report, click here.

YouTube is expanding the amount of data available to video creators while rolling out an updated version of the YouTube Studio Mobile app.

Accompanying the release of the updated app, the video platform is offering video creators new information on traffic sources, returning viewers, and more in-depth data on how viewers are watching your content. 

Below we are going to dig into the new metrics and app in-depth:

Expanded Viewer Data In YouTube Studio

Living Room Impressions

Before the end of the month, YouTube says it will start showing creators data on what it is calling “living room impressions” or views coming from TV-based sources like built-in TV apps, Rokus, or video game consoles. 

Of course, YouTube has already been counting these streams within its broader metrics like watch time and total views. However, this allows you to see exactly how your viewers are engaging with your content and help optimize your videos for where most people are viewing them.

New or Returning Viewers

Though you have been able to see how many new subscribers you are getting since seemingly forever ago, YouTube has generally overlooked the group of viewers who keep returning to channels even if they aren’t actually subscribed. In many ways, these viewers can be more valuable because they are actively searching out your content on a regular basis, rather than simply relying on it to pop up in their feed.

Now, YouTube is introducing a metric breaking down which viewers are new to your channel and who is returning – whether they are subscribed or not. 

Not only does this provide a more accurate view of your channel’s health and community engagement, it also helps you plan topics based on past viewer response. 

Despite this data being available to the vast majority of creators, YouTube says it will not be present for copyrighted content owners or artistic channels. 

Updates to YouTube Studio Mobile

Redesigned Real-Time Data Card

YouTube is updating its real-time analytics card in the Studio Mobile app analytics section to make it easier to see exactly how specific videos are performing in the moment. These changes include:

  • Thumbnails: The real-time card now displays thumbnails for individual videos.
  • Sorting: The real-time card now sorts videos by view count rather than the date videos were published.
  • Amount of videos: The card now shows up to 15 videos – ten more than the previous limit of five videos.

Updates to Tabs

Along with the new data, YouTube is redesigning its tabs in the Studio Mobile app with a larger focus on alignment. Following the update, all the most-used tabs are aligned, including audience, reach, engagement, overview, and revenue.

At the same time, the company has removed a few cards from these tabs, saying the cards were rarely used on mobile. All of these sections are still fully visible on desktop.

For more information on the new metrics available and the refreshed app, watch the Creator Insider video below: