YouTube has long been a favorite platform for online video advertisers, thanks to its full-featured and highly effective ad service. However, that might be changing in the near future.
YouTube has announced it will be launching an ad-free subscription service starting on October 28th, in order to meet the demands of users.
The new service, YouTube Red, claims to give users “exactly what they want” by providing ad-free and offline viewing capabilities.
If you absolutely can’t stand ads, you can get rid of them entirely by subscribing for the cost of $9.99 a month.
Thankfully, you aren’t just paying that much for removing ads from your cat videos. YouTube Red will also contain original content from some of YouTube’s biggest names such as PewDiePie and College Humor, launching in 2016.
Starting October 28th, anyone in the US can sign up for a free one-month trial of the service, which will be available for mobile and desktop. The company says it will be expanding to other companies before long.
It is unclear exactly how this will affect advertising earnings and YouTube has not said if there will be revenue sharing amongst publishers. However, if YouTube Red catches on it be the final push to make some video advertisers finally turn to Facebook’s video platform.