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Social media marketing is a great way to connect with your audience and raise awareness for your business, but getting started can be difficult. Every social network has its quirks and kinks to manage and you can’t use the same recipe for success across all platforms.

That’s why Instagram is launching a new official account, dedicated solely to sharing business tips and case studies to help inspire your marketing and advertising on the popular social photo platform.

The aptly titled @instagramforbusiness launched yesterday, starting with a showcase of Ben & Jerry’s, a company that has been marketing itself on Instagram since the platforms very early days in 2011.

instagramforbusiness

Instagram says business has always been an essential part of Instagram from its very start, and it expects even more to follow suit following the launch of Instagram ads.

In the future, the company will be sharing content through the account designed to inspire and motivate marketing and advertising efforts on Instagram. Here’s what you can expect to see shared on the new account:

“Each week, we’ll run exclusive, behind-the-scenes stories that inspire, inform and showcase the work done by three important groups in our business community from all around the world—brands, small businesses and creative agencies.”

In the coming week, the account will be sharing stories from a local Chicago florist called Flowers for Dreams and New York creative agency BBDO.

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