The TMO Blog

Facebook and Instagram Launch New Holiday Shopping Ad-Targeting Segment

, , , ,
If you’re looking to boost your share of holiday customers at the last moment, Facebook and Instagram have a new feature that will be of interest to you. The companies are rolling out a new ad-targeting segment aimed at helping brands focus…
Read more

Google Shares Search Quality Rating Guidelines For The First Time

, , , ,
For the first time, Google has released the full version of their Search Quality Rating Guidelines, a document used by Google Search Quality Rates to help determine how to rate the search results they are testing. The document has become…
Read more

Pinterest Users Shop The Most On Black Friday

, ,
Black Friday is a crucial day for businesses across the nation, but for many e-retailers it can be hard to stand out from the noise and connect with their audience. That is much easier to do however, if you go where all the shoppers already…
Read more

AdWords Announces Two New Features For The Holiday Shopping Season

, , ,
With the holiday shopping season kicking into high gear, Google is rolling out new features to help retailers maximize their sales. Google announced two new AdWords features this week aimed at helping businesses keep in contact with customers…
Read more

Bing Launches Its New Mobile-Friendly Tool For Testing Websites

, , ,
Like Google, Bing has been increasingly focused on delivering a mobile-friendly version of the web to its growing number of mobile users. Now, Bing has released a tool to help webmasters ensure their site meets the search engine’s standards…
Read more

The Most Important Elements Every Company Needs On Their Homepage [Infographic]

, ,
Your homepage is the face of your business. It is the first thing most visitors see when they visit your site for the first time and it is where you make your first impressions. If you already have a solid homepage with killer copy, that can…
Read more

Pinterest’s Buyable Pins Arrive On Android

, , , ,
After months of anticipation, Pinterest’s Buyable Pins have finally come to Android. The long-awaited e-commerce feature was launched for iPhone and iPad users back in July, but the service only started rolling out for Android users last week. The…
Read more

Why Are Retailers Ignoring Their Customers On Social Media?

, , , ,
Businesses are increasingly using Facebook to advertise their business to one of the largest audiences in the world, but a new survey suggests many businesses are forgetting social media is a two-way street. According to a Sprout Social study,…
Read more

Schedule Your Holiday Hours On Google My Business In Advance

, , ,
With Halloween in the rear-view mirror we have officially entered the holiday season, and Google is rolling out new features to help businesses prepare. Google My Business announced it is launching a new feature that allows businesses to set…
Read more