Last week, during Recode’s Code/Mobile conference, Amit Singhal, senior vice president of Google Search, announced that over half of all searches conducted on Google each month are coming from mobile devices.
Mobile has quickly become a dominant force in search, but it has only overtaken desktop in both search and ad volume over the past year.
For this count, Google is not including mobile devices with screens over 6 inches in size, such as tablets. According to the company, Google is primarily counting mobile views as those coming from smartphones.
During his announcement, Singhal explained how the definition of search is changing as the way people interact with their devices and the internet evolves:
“Search as we think about it is fundamentally how you will interact with computing. Computing may live in a 4-to-6-inch device, it may live in a desktop, it may live on a 1-inch round device.”
The news was leaked by John Mueller on Google+ this week, while offering a warning to those who have yet to make their sites mobile-friendly:
“More than half of Google’s searches are now coming from mobile. If you haven’t made your site (or your client’s sites) mobile-friendly, you’re ignoring a lot of potential users. “
According to Search Engine Journal, Google also announced it has indexed over 100 billion links within apps, showing how Google is growing beyond the traditional idea of the web page.