The TMO Blog

A PPC Fraud Ring Impersonated Over 300 Advertisers Before Getting Caught

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Have you ever had to deal with a sudden significant drop in the effectiveness of your pay-per-click advertising? Usually, those types of issues are the result of a bad change with how you are bidding or possibly the failure to adapt to changes…
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Quick SEM News of the Week – June 6, 2014

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All week we try to keep you up to date with the most important SEM news across the web, but inevitably there are smaller stories that fall through the cracks. That’s why we compile all the most important news we missed this week all in one…
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Negative SEO is Getting Easier

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None of the big search engines like to talk about it, but negative SEO has been a problem for years. By Google's admission, negative SEO has been occurring since 2007 - though they claim it is rare. As "rare" as negative SEO may be, it has…
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The Majority of Consumers Use Mobile Exclusively to Make Purchasing Decisions

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With each new study focusing on consumer behavior, smartphones are proven to be even more integral to our purchasing habits than many of us may realize. I think everyone is aware of the increased importance of smartphones and mobile browsing…
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Is Twitter Ads Worth Your Interest?

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We are quickly reaching the point where every social media platform has their own advertising platform specific to their brand. Facebook has Facebook Ads, Google+ has +Post ads which display all across Google's network, and of course Twitter…
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4 Important Changes in Social Media Happening Right Now

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Marketers have overwhelmingly confirmed that social media is a highly valuable target for campaigns of all shapes and sizes, but you have to be able to effectively aim your message. If your social marketing strategy is out-dated or unfocused,…
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Twitter’s Annual User Growth Rate Continues To Decline

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Twitter continues to grow and draw in new users, but a new report from eMarketer suggests the boom may be coming to an end. Year after year Twitter's growth is slowing down, and it looks like the trend will continue for the foreseeable future. As…
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Just How Much of the Market Does Google Actually Control? Making Sense of Conflicting Reports

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Every month, comScore releases a "U.S. Search Engine Rankings" report illustrating the market shares of the most commonly used search engines. From month to month the results have stayed largely the same for over a year, with Google taking in…
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Email Marketing is Still One of the Best Strategies for Marketers

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Despite all the advances and changes in online marketing in recent years, email marketing is still one of the most valuable tools any business or marketer has at their disposal. It is so effective that up to 66% of online consumers have reported…
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