The TMO Blog

Negative SEO is Getting Easier

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None of the big search engines like to talk about it, but negative SEO has been a problem for years. By Google's admission, negative SEO has been occurring since 2007 - though they claim it is rare. As "rare" as negative SEO may be, it has…
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The Majority of Consumers Use Mobile Exclusively to Make Purchasing Decisions

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With each new study focusing on consumer behavior, smartphones are proven to be even more integral to our purchasing habits than many of us may realize. I think everyone is aware of the increased importance of smartphones and mobile browsing…
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Is Twitter Ads Worth Your Interest?

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We are quickly reaching the point where every social media platform has their own advertising platform specific to their brand. Facebook has Facebook Ads, Google+ has +Post ads which display all across Google's network, and of course Twitter…
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4 Important Changes in Social Media Happening Right Now

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Marketers have overwhelmingly confirmed that social media is a highly valuable target for campaigns of all shapes and sizes, but you have to be able to effectively aim your message. If your social marketing strategy is out-dated or unfocused,…
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Twitter’s Annual User Growth Rate Continues To Decline

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Twitter continues to grow and draw in new users, but a new report from eMarketer suggests the boom may be coming to an end. Year after year Twitter's growth is slowing down, and it looks like the trend will continue for the foreseeable future. As…
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Just How Much of the Market Does Google Actually Control? Making Sense of Conflicting Reports

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Every month, comScore releases a "U.S. Search Engine Rankings" report illustrating the market shares of the most commonly used search engines. From month to month the results have stayed largely the same for over a year, with Google taking in…
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Email Marketing is Still One of the Best Strategies for Marketers

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Despite all the advances and changes in online marketing in recent years, email marketing is still one of the most valuable tools any business or marketer has at their disposal. It is so effective that up to 66% of online consumers have reported…
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Quick SEM News of the Week – May 23, 2014

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With the constant stream of information coming out of the online marketing industry, it can be hard to keep up with all the latest updates without missing some important news. That’s why we compile all the biggest stories you may have missed…
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Google Confirms Panda 4.0 and Payday Loans 2.0 Updates

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Over the past 2 days, the SEO community has received confirmation that Google is rolling out not one, but two web spam focused algorithm updates; Panda 4.0 and Payday Loan 2.0. Panda 4.0 was confirmed by Matt Cutts on Twitter, while Search…
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