The TMO Blog

Consumers Trust Online Reviews More Than Ever

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Reviews have always been important for reaching and maintaining success as a business, but since the rise of Yelp reviews have become essential. With the increased popularity of rating platforms and our rising reliance on them for online purchases,…
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Everything Local Businesses Need to Know About SEO and Online Marketing

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Smaller local businesses are overwhelmingly lagging behind the rest of the market when it comes to getting online and increasing visibility and audience outreach through optimization and search engine marketing. Unfortunately the longer these…
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2014’s Most Important Paid Search Changes You Should Know About

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My SEM writing tends to focus on optimization and organic outreach, but with organic reach shrinking across the web, paid search advertising is becoming an increasingly important part to growing your brand and attracting new customers. Paid…
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Successful Brands are Still Seeing Growth on Facebook Despite Organic Reach Declines

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It has become a truism that "Facebook is losing organic reach," almost like it is widely accepted that teens are leaving Facebook in droves. While the matter of teens leaving Facebook is up for some debate, the social media platform has even…
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Boring Companies Can Still Be Exciting On Social Media

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Social media is typically thought of as where all the cool kids hang out. Fast food, clothing, and entertainment all have it easy when it comes to making friends and getting retweets, but businesses in seemingly boring industries frequently…
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Quick SEM News of the Week – June 27, 2014

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Every week we try to keep you updated with all the SEM news from around the web, but the Google I/O event this week was packed full of so much information there was bound to be some stuff we didn't get to cover. Today, we're going to cover all…
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SEO Tips That Will Help You Get a Better Perspective [Infographic]

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You can find countless articles offering SEO tips filled with practical advice about how to stay within Google's guidelines and optimize the code on your website. You're also likely to find plenty of buzzwords and catchphrases like "content…
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If You Don’t Do Mobile Implementation Right, You Are Probably Losing Traffic

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At this point, it is undeniable that any business with a website should have some form of mobile optimization, whether that means a responsive website, separate mobile URLs, or dynamic serving. But, many businesses with limited resources are…
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All of the Biggest Search Engines Have Seen Significant Drops in Traffic

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For the longest time, online marketing was all about making yourself visible on search engines, with a heavy emphasis on Google. But, social media, smartphones, and the wide array of apps with their own search capabilities are beginning to take…
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