In a closed-door presentation at the Microsoft offices, the company revealed it would be integrating ChatGPT’s AI capabilities into Bing and Microsoft web browsers.
Introducing the new feature, Microsoft CEO reportedly told event attendees that “this technology is going to reshape pretty much every software category.”
Billed as “your AI-powered copilot for the web”, the new feature unites information from Bing with capabilities from Edge web browser and artificial intelligence. Together, users can turn to AI features to get direct answers to questions, find information in more effective ways, and recontextualize the content they find.
According to Nadella, search engines currently fail to deliver the most efficient experience up to 40% of the time, causing users to click on search results and immediately click back to search results.
With these new capabilities, Microsoft hopes to change that radically.
How It Works
The new AI-powered Bing uses a next-generation language model from OpenAI (the creators of ChatGPT) which is reportedly even more powerful than ChatGPT.
Additionally, Microsoft is using a new model to improve the relevance of answers and keep them up to date.
Nadella says this AI model has already been applied to Bing’s core search algorithm, causing the biggest jump in search relevance ever.
The centerpiece of the new experience is an expanded search box that allows users to input up to 1,000 characters and a chatbot that allows users to interact with Bing in conversational language.
Notably, this means the search engine will be able to easily follow up on previous searches and provide greater context or translate information into more understandable formats.
For example, the company demonstrated the AI’s capabilities by quickly summarizing a 15-page PDF with a single click or translating a piece of code into another programming language.
Try It Yourself
The new search experience is seeing a limited preview release on desktop devices. Starting today, anyone can try out the new experience by visiting Bing.com and conducting a series of sample searches.
However, the feature is expected to see a complete release and mobile version soon.