Effective August 1st, Microsoft Advertising will stop running ads from anyone who is not a verified advertiser.
The company announced the change this week, almost exactly a year after the Microsoft Ads Advertiser Identity Verification program was announced back in June 2022.
At the time, the company said the verification program was part of their efforts to “enhance digital advertising safety” by reducing deceptive ads on the platform.
To ensure that any valid business can be verified in a timely manner, the process is automated and relies on government-issued personal identification or business-related documents for verification.
Now that the majority of advertisers on the platform have been fully verified, the company is moving to stop running ads by those who have not undergone the verification process.
This will happen in a few steps:
- Starting July 1, new advertisers will be required to be verified before Microsoft Advertising will serve any of their ads.
- Starting July 15th, brands are encouraged to contact Microsoft support if they have not been verified and have not received an email inviting them to become verified.
- Lastly, on August 1, Microsoft Advertising will begin only serving ads from verified advertisers.
What Information Microsoft Advertising Gives Users
Once verified, all ads from a Microsoft advertiser include information about the organization(s) behind the ad. This includes the advertiser’s name and location, information about targeting details used to show the ad, and who is paying for the ad.
For more, read the newly updated help document from Microsoft Advertising about advertiser identity verification.