Today Google is celebrating the United States’ Women’s World Cup win with a Doodle on the homepage of the search engine. The logo appeared last night after the United States team defeated Japan in the final game 5-to-2. Google received some criticism during the tournament for not devoting space for a special box on search […]
In the wake of Facebook’s successful video service, the social media giant is making two big changes for advertisers and users. Facebook announced it will be adjusting its new feed algorithm to reflect interactions with videos, as well as changing how it charges advertisers for video views. The update will be rolling out over the […]
Tell me if this has ever happened to you. As you’re browsing a website, your thumb accidentally hits an ad as you try to scroll past it, launching a new page. You close it out, and try to scroll down again only to accidentally tap the ad on the page yet again, leaving you […]
As schools close and the temperatures soar across the country, it isn’t unusual for businesses to change their hours for the summer. It is especially common in tourist areas where shops often stay open longer to accommodate the longer days and increased store traffic. If your business has special summer hours, now is the […]
If you’re a business owner who has decided to get serious about your company’s online presence and marketing, you’ve almost certainly heard about search engine optimization. Unfortunately to the uninitiated, SEO can seem impenetrable with its endless technical jargon and conflicting opinions from experts about exactly how to get the best online visibility. It can […]
It was fun while it lasted, but Google has followed through on their promise to remove emojis from titles in search results. In April, Expedia became the first major brand to start experimenting using emojis in search results titles. For example, a search listing for beach rentals may have included a wave emoji on […]
Local business owners have more incentive than ever to make sure their Google listings are correct. As first reported by Android Police, Google Maps has recently added a feature that tells users to turn around and go home if they are using Google Maps to navigate to a specific place if that location will be […]
Bing is swinging back at critics with new data that shows Bing Ads is successfully serving Yahoo search ad click volume. According to a new Bing Ads blog post, Bing Ads delivered ad clicks against more than 99 percent of Yahoo desktop traffic and approximately 90 percent of traffic from mobile devices over the last […]
Trying to get users to click the links in your tweet? Well if your tweets look anything like the one above, you are in trouble. A new study indicates hashtags or mentions actually drive down engagement on the social platform. Twitter recently released a study advising users how to use one of its newest […]
Facebook is expanding its Place Tips program, and that means retailers will finally have access to free beacons that push posts and photos related to their business when someone accesses Facebook in or near that location. For example, if you are checking your Facebook quickly while you are waiting in line at a participating retailer […]
