Bing Continues To Serve Yahoo Ad Click Volume After New Agreement

Bing is swinging back at critics with new data that shows Bing Ads is successfully serving Yahoo search ad click volume.

According to a new Bing Ads blog post, Bing Ads delivered ad clicks against more than 99 percent of Yahoo desktop traffic and approximately 90 percent of traffic from mobile devices over the last month. The click volume continues to average 99 percent of Yahoo’s April baseline click volume as well.

The post also says that a 1 percent deviation month-over-month is a normal reflection of seasonal queries.

In April, Yahoo and Microsoft renegotiated their search partnership after six years, which led to rumors that Bing Ads would not be successfully serving Yahoo search ad click volume, but the data disputes those claims.

Under the old deal, Bing Ads delivered all the desktop search ads across Yahoo properties, but the new deal allows Yahoo to serve up to 49 percent of that traffic from its own Gemini ad system. Additionally, both companies can now sell their own ads, which previously only Yahoo could do.