Promoting a tweet on Twitter just got a lot easier. While users have been able to promote tweets in the past, it required going through the company’s self-service platform. Now users can use the “quick promote” tool to quickly and easily promote a tweet. Twitter designed quick promote expressly with small and medium businesses in […]
Online ads on Google’s AdWords network are a great way to reach a larger audience interested in your services, but breaking the rules can have harsh consequences. Google removed over 524 million “bad ads” from its ad network last year, and 214,000 of those advertisers are entirely banned from the service due to their bad […]
For years, Google has had a strong hold on the search industry, maintaining over a 75% market share for the desktop search market. If recent months are any indication however, that grip appears to be loosening. According to the latest data from StatCounter, Google’s desktop search market share dipped below 75% for the first time […]
Twitter likes to tout itself as the social media site to watch events unfold as they happen, but a recent online survey suggests the majority of people will be sticking with Facebook during the Super Bowl this weekend. According to the results of a survey by Salesforce Marketing Cloud, 66% of respondents plan to use […]
Facebook is making it a lot easier to measure the amount of new business you get from ads on the social media site, according to a new announcement from the company. Facebook has always made it easy to see how your ads are performing in terms of clicks and views, but gauging actual sales […]
Do you know the fastest way to lose potential customers on your website? You might think it would be by creating a page with poor usability, illegible text, or you could get creative and put offensive images on your front page. No matter your choice, there is something that can lose visitors before they even […]
Over the past year, more than a few people have predicted the death of Facebook. They cite the shrinking number of teens signing up for the social site and the increasing difficulty for brands to get organic exposure as proof the end is near. But, a new report from Shareaholic show Facebook is still going […]
While Pinterest has quickly become one of the most popular social media sites around, it is no secret that the company struggles to attract men. The problem is so widely known, Wall Street Journal profiled the company’s attempts to bring more men onto their site today. The latest estimates from comScore indicate up to 71% […]
The Super Bowl is quite possibly the biggest single day for advertisers. There aren’t many other times you’ll hear anyone proclaim they are watching something “just for the commercials.” But, it has always been difficult for online marketers to get into the mix. That all might be changing as Facebook has announced a new tool […]
If anyone can tell you the secret to finding success on AdWords, it would be Frederick Vallaeys. Vallaeys was one of the first 500 employees at Google, and he spent over 10 years establishing AdWords as the hugely powerful platform it is today. Now, that he has left Google, Vallaeys is finally free to share […]
