YouTube has long been the number one platform for video advertisers despite some recent challenges from Facebook. The top YouTube ads for last month give a good indication why so many advertisers trust the platform to help them build their brands. The top 10 YouTube ads in March generated more than 102 million views, led […]
This year is already proving to be a big one for the mobile internet. In the past few months, mobile browsing has overtaken desktop browsing, Google has announced a huge “mobile-friendly” algorithm update, and smartphones are continuing to become even more prominent in American society. A new report from comScore shows just how common smartphones […]
Are we at peak Facebook? I hear that question all the time, with all sorts of statistics to suggest the social media giant is beginning to falter, but a new study by the Pew Research Center shows Facebook is standing strong. The most commonly cited “sign” of Facebook’s demise is the falling rate of teens […]
YouTube has been the prime place to be for video advertising for years, but Facebook is making a strong effort to take the throne. It also seems to be working. A new survey from video advertising company Mixpo suggests Facebook video may overtake YouTube as the number one video advertising platform as early as this […]
You would think the sky is falling given how webmasters and online marketing experts are responding to Google’s huge upcoming mobile algorithm. Sites are tossing around all manner of terrifying nicknames such as the mobilepocalypse, mobilegeddon, mobocalypse, or mopocalypse to stir up fear and panic, but the truth is the upcoming update shouldn’t be all […]
April Fools’ Day is here yet again, and if you’re reading this chances are you have already encountered at least one of Google’s numerous practical jokes. The company has always been big on the prankster’s holiday, but they have taken it to a whole new level this year, unleashing gag services and webpages and nearly […]
Google’s upcoming mobile-friendly algorithm is fast approaching, and many webmasters have questions about exactly what they need to do to prepare their sites ahead of time. This was especially clear in a recent Google+ Webmaster Hangout which allowed some webmasters to directly ask Google employees all their lingering questions on the new mobile update. There […]
Google is doubling down on their efforts to bring local businesses around the world online with a new program called “Let’s Put Our Cities on the Map.” The new program seeks to assist small businesses and local organizations from over 30,000 cities worldwide to set-up complete local listings on Google. The search engine claims consumers […]
Facebook unveiled several big upgrades to its current platform of products and services this week during its annual developer conference in San Francisco. The biggest announcement has been rumored for some weeks, but the social media giant also had a few other interesting changes hidden up its sleeve that will allow the platform to be […]
Not long ago Google announced its upcoming mobile-friendly algorithm change, but the search engine is making efforts to help webmasters prepare as well as possible. Google has been offering a steady stream of information helping webmasters avoid common mistakes while converting websites to mobile-friendly designs. After answering questions over Twitter, Google also decided to directly […]
