While Facebook may be the most popular social media platform, some brands are discovering Twitter can be just as effective for growing your business and turning followers into leads and sales. However, it isn’t always easy to start building a real fruitful presence on the site. According to Search Engine Journal, only 34% of marketers […]
Google has been giving webmasters some pretty heavy hints that mobile-friendliness was important to the search engine, and today the company made it official. Mobile-friendliness and indexed apps are officially ranking factors in search results. The motive behind the addition to the search engine algorithms is fairly obvious. People are using mobile devices more and […]
This week, Facebook introduced a new mobile ‘Ads Manager’ app which claims to make it easier for the over 800,000 monthly advertisers on the site to manage ads on the go. The new Ads Manager app allows advertisers to create new ads, as well as tweak and monitor existing ads on the fly. It also […]
The release of Google My Business was intended to make it easier for businesses to maintain a consistent appearance across all of Google’s services, but one feature was seriously lacking. While Google My Business allowed businesses to upload an image to their profile, the companies still had difficulty controlling which images would be used in […]
Google AdWords is one of the most powerful tools available to companies trying to get their ads seen online. The only problem is the service can often feel overwhelming to those who are not experienced with the tool, especially with the near constant updates. Thankfully Google is making it easier for business owners and advertisers […]
Google is in the process of rolling out a new hacked page classifier which puts a notice below sites in the search listings believed to have malicious code or other hacking issues. The only problem is, many webmasters are reporting getting labeled as hacked incorrectly. Yesterday, Google’s John Mueller acknowledged that a small number of […]
Facebook is usually rather tight lipped about how it measures the impact and views for ads on their site, but today the social media giant offered some rare insight by saying the company doesn’t believe advertisers should be charged unless ads are seen by real people. This might seem like common sense, but it is […]
Google Webmaster Tools is usually the best friend for any webmaster trying to keep informed, but users have noticed the normally up-to-date service has not been updated in over a week. The problem was noted by Search Engine Land last week and has been the main topic of conversation on the Webmaster Tools forums all […]
Valentine’s Day is huge for online retailers, but some e-commerce sites are already wondering why they haven’t felt the love this year. If your e-commerce business isn’t seeing the traffic or conversions you think you deserve during this time of year, consider some of following tips and statistics about the big day tomorrow.
Online reviews can be the deciding factor in the success of small businesses or companies that are just starting out, and yet many businesses ignore the single most powerful free form of marketing. This infographic from Web Republic breaks down the current trends and effects of reviews including: Amazon is the leading review site in […]
