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As schools close and the temperatures soar across the country, it isn’t unusual for businesses to change their hours for the summer. It is especially common in tourist areas where shops often stay open longer to accommodate the longer days and increased store traffic.

If your business has special summer hours, now is the time to guarantee your business listing on Google shows your adjusted seasonal hours.

Today, Google launched a new initiative at gybo.com/summer to help businesses quickly check how their Google My Business listing is displaying, including whether they are currently open or closed.

Google says a recent survey of small businesses found 25% change their operating hours during summer, but only 1 percent of the businesses also adjusted their hours on Google My Business.

Considering recent studies have shown over half of all consumers use search to look for business hours, and even higher numbers use search to plan local purchases, having the wrong hours listed can be quite a big problem.

If you have special summer hours but haven’t updated your listing yet, be sure to update the listing in Google My Business. Be sure to set a reminder while you are at is so you remember to change the hours back again when fall arrives.

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