Entries by Taylor Ball

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Say Hello To RankBrain, Google’s New AI Search Signal

Move over Penguin and Panda, Google’s newest search signal doesn’t rely on engineers to keep it updated and refreshed. RankBrain, a new artificial intelligence system, is already processing a “very large fraction” of searches on Google every day. RankBrain was announced in an exclusive report from Bloomberg and has already been implemented to help Google […]

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The Keys To A Successful Holiday Email Campaign [Infographic]

Retailers across the country are preparing for the upcoming holiday season, but you never want to waste your efforts on marketing practices that won’t produce results. According to a recent report from Campaigner, social integration, mobile optimization, list segmentation, and personalization are the keys to running a successful holiday email campaign this year. The report […]