On their own, individual marketing strategies like email marketing or focusing on social media can be very powerful in helping a brand grow, but too often companies forget that these strategies can be significantly more powerful on their own. Email marketing and social media may not seem like the most compatible pair of marketing strategies […]
A report by the US Commerce Department shows e-commerce sales in the US shot up 14.1 percent over the past year while overall retail sales have only climbed one percent year-over-year. In the second quarter of this year, US e-commerce sales jumped to $83.9 billion in the second quarter compared to Q2 2014, even […]
It has been clear for some time now that neglecting to have a mobile-friendly site can hurt your Google rankings, particularly in mobile search results. However, some have been wondering if the reverse is also true. Does having a desktop-friendly web site have a similar negative impact on your desktop rankings in Google? Well, last […]
Every year, Moz publishes a complete review of the search ranking factors that most influenced the search results pages for the year. Now, they have released their latest study, which they say is the largest they have yet to do. The study attempts to lift the veil on Google’s search ranking factors by surveying industry […]
As you may have heard, yesterday Google announced massive restructuring that included launching a new parent company called Alphabet and appointing a new CEO. This is obviously big news, but it has also left many webmasters scratching their heads wondering what impact the new “slimmed down” Google will have on search. Under the announcement, which […]
When Google rolled out its Mobile-Friendly Algorithm the results were initially underwhelming. Despite weeks of frightening articles about the so-called “Mobilepocalypse” or “Mobilegeddon”, the search results listings were largely the same in the immediate wake of the algorithm launch. However, a new study from Moovweb shows brands without mobile-friendly sites are starting to feel the […]
Pinterest doesn’t get the attention of some of the larger social sites such as Facebook or Twitter, but ignoring it when you’re considering which social networks to market on may be a huge mistake, especially if you are an e-commerce business. Pinterest remains one of the highest converting social sites, and it absolutely dominates in […]
The recently announced Google Panda algorithm update raised eyebrows for several reasons. Of course, any Google algorithm news is worthy of attention, but this specific update was unique in several ways that had SEOs and webmasters wondering what the deal was. Finally, Google has given some insight into why Panda 4.2 is so different from […]
Google+ has been a controversial and underwhelming social media platform mostly populated by profiles made out of obligation in order to use Google’s services, but this will change soon as Google announced Google+ will no longer be a requirement for services across Google’s network. Since Google made their social platform a requirement for all other […]
Google has confirmed it has released a Google Panda refresh over the weekend, over 10 months after the last update to the algorithm. The latest refresh is unique from past updates as it went virtually unnoticed by webmasters until it was announced by Barry Schwartz. This is because it is being rolled out far […]
