Entries by Taylor Ball

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Google Sitemaps Bug Shows Indexed Page Drops On Reports

  A Google Sitemaps bug is causing many webmasters to see significant indexed page count falls within Google Search Console, but a fix should be on the way according to Google. Google Search Console, known as Webmaster Tools until recently, is experiencing an issue causing confusion and concern among webmasters and marketers as huge declines […]

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Mobile CPC Growth Is Up Despite Losses Elsewhere

While display cost-per-click (CPC) growth is steadily falling, Adobe’s new Digital Advertising Report shows the opposite is happening on smartphones. Using aggregated, anonymized data gathered over the past three years, Adobe assessed over 489 billion digital ad impressions. According to the data, click-through-rate (CTR) growth is consistently rising, but CPC growth how hit a steep […]

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Google Unveils Highly Anticipated ‘Buy’ Button

  Today, Google announced their highly anticipated ‘Buy’ button with the unveiling of the new “Purchases on Google” feature, along with several other big upgrades. Select retailers running mobile ads can now choose to include a ‘Buy on Google’ option that takes shoppers to a branded product page hosted by Google. From there, shoppers can […]

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Research Shows Mobile Search Spend Leaps 71 Percent From Last Year

So far, 2015 is shaping up to be a huge year for the mobile internet. Between Google’s “Mobilepocalypse” and the news that searches from mobile have overtaken desktop search volume, mobile was already on the way to dominance, but a new report from IgnitionOne shows mobile search spend is also growing by leaps and bounds. […]

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Bing Ads Expands Demographic Data To Improve Ad Targeting

Bing Ads is improving its age and gender targeting by collecting more robust demographic data from users to help advertisers better target consumers. According to the company’s blog, Bing’s global coverage of demographic data has recently doubled, which the company says will ensure its new targeting capabilities will provide “an increase in click-through rate and […]

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Google Celebrates USA’s FIFA Women’s World Cup 2015 Win

Today Google is celebrating the United States’ Women’s World Cup win with a Doodle on the homepage of the search engine. The logo appeared last night after the United States team defeated Japan in the final game 5-to-2. Google received some criticism during the tournament for not devoting space for a special box on search […]

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Facebook Announces Changes To How It Ranks and Charges For Videos

In the wake of Facebook’s successful video service, the social media giant is making two big changes for advertisers and users. Facebook announced it will be adjusting its new feed algorithm to reflect interactions with videos, as well as changing how it charges advertisers for video views. The update will be rolling out over the […]