The TMO Blog

Google Sitemaps Bug Shows Indexed Page Drops On Reports

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  A Google Sitemaps bug is causing many webmasters to see significant indexed page count falls within Google Search Console, but a fix should be on the way according to Google. Google Search Console, known as Webmaster Tools until recently,…
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Mobile CPC Growth Is Up Despite Losses Elsewhere

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While display cost-per-click (CPC) growth is steadily falling, Adobe’s new Digital Advertising Report shows the opposite is happening on smartphones. Using aggregated, anonymized data gathered over the past three years, Adobe assessed over…
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Google Unveils Highly Anticipated ‘Buy’ Button

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  Today, Google announced their highly anticipated ‘Buy’ button with the unveiling of the new “Purchases on Google” feature, along with several other big upgrades. Select retailers running mobile ads can now choose to include a ‘Buy…
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Research Shows Mobile Search Spend Leaps 71 Percent From Last Year

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So far, 2015 is shaping up to be a huge year for the mobile internet. Between Google’s “Mobilepocalypse” and the news that searches from mobile have overtaken desktop search volume, mobile was already on the way to dominance, but a new…
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News Feed Update Gives Facebook Users The Power To Choose What They See

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  Facebook is giving users the ability to choose what they see in their News Feeds, after years of relying almost entirely on its special algorithm to choose what to show its 1.44 billion users. Of course, Facebook won’t be doing away with…
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Bing Ads Expands Demographic Data To Improve Ad Targeting

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Bing Ads is improving its age and gender targeting by collecting more robust demographic data from users to help advertisers better target consumers. According to the company’s blog, Bing’s global coverage of demographic data has recently…
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Google Celebrates USA’s FIFA Women’s World Cup 2015 Win

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Today Google is celebrating the United States’ Women’s World Cup win with a Doodle on the homepage of the search engine. The logo appeared last night after the United States team defeated Japan in the final game 5-to-2. Google received…
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Facebook Announces Changes To How It Ranks and Charges For Videos

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In the wake of Facebook’s successful video service, the social media giant is making two big changes for advertisers and users. Facebook announced it will be adjusting its new feed algorithm to reflect interactions with videos, as well as…
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Google Makes Changes To Reduce “Fat Finger” Ad Clicks

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  Tell me if this has ever happened to you. As you’re browsing a website, your thumb accidentally hits an ad as you try to scroll past it, launching a new page. You close it out, and try to scroll down again only to accidentally tap the ad…
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