Social media has undeniably become one of the strongest channels businesses can use to reach out and engage with their audience. But making social media work for you means knowing which platform works best for your business.
You might think that all social media sites are essentially the same, but making that mistake can mean squandering marketing and ad budgets trying to connect with an audience that just plain isn’t interested.
The truth is every social media platform has a unique audience who interact with each other in ways specifically molded by the site they frequent. Trying to talk to Twitter users the same way you talk to Facebook users will make your message fall flat, while Instagram, Pinterest, and Snapchat users all have their own cultures built from the platform.
So which is right for you? It all depends on your business, your values, and who your audience is. The infographic below from Visage will walk you through the basic pros and cons of each of the most popular social media sites, along with some key stats about each social network.
Identifying the best social network for you will help you get the most out of your marketing efforts and find the most responsive audience for your brand.