Tag Archive for: social media infographic

The Complete Guide To Marketing Your Brand on LinkedIn [Infographic]

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LinkedIn isn’t like most social media platforms out there. You can’t just transfer the same strategies and types of content you post on Facebook, Instagram, or Twitter over to LinkedIn and expect people to be interested.

This is because people don’t use the platform the same way they use other social networks. Obviously, they approach the platform with a more professional, reserved presence that speaks more to their career goals and market knowledge than personal photos from vacations or the latest memes.

Still, LinkedIn can be an incredible tool for growing your business, whether you are in a B2B industry or primarily provide services or products to consumers. The key is knowing how to change up your typical social media strategies for the new platform.

Thankfully, Leisure Jobs has created a detailed cheat sheet which breaks down everything you could need to know about how to do LinkedIn right. It includes every area you could imagine, including personal profile construction, business listing strategies, some quick secrets to standing out from others on the platform, and much, much more.

You can see the infographic below, or check it out here for the high-resolution version.

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What’s The Deal With Pinterest Ads? [Infographic]

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Pinterest has become one of the most reliable social media sites for retailers and brands hoping to gain a following, so it should be no surprise it is also developing one of the most extensive advertising platforms.

Over the past year, the social network has expanded its ad platform in several ways, including partnering with Kenshoo and improving their visual search functions. Still, many have been hesitant about investing heavily in an ad service that isn’t run by Facebook or Google.

There are perhaps several reasons Pinterest’s ad service has seen relatively slow adoption by most online brands, but the biggest is probably the most simple: it’s different. Instead of following the established systems of the other big online ad platforms, Pinterest has strived to maintain the visual nature and originality that have been central to its entire service.

While this may make their ads less obnoxious and more cohesive with Pinterest’s normal content, it also creates a hurdle for advertisers who don’t understand exactly what is being offered or how the ad service works.

To help make everything clear, Croud put together a suitably visual guide explaining Pinterest’s platform, why marketers are using the platform, and what options are open to marketers of every level – from Fortune 500 to “mom and pop”. Find out what the deal is with Pinterest ads below or click the image to view the full-size version:

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What Social Network Is Right For Your Business? [Infographic]

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Social media has undeniably become one of the strongest channels businesses can use to reach out and engage with their audience. But making social media work for you means knowing which platform works best for your business.

You might think that all social media sites are essentially the same, but making that mistake can mean squandering marketing and ad budgets trying to connect with an audience that just plain isn’t interested.

The truth is every social media platform has a unique audience who interact with each other in ways specifically molded by the site they frequent. Trying to talk to Twitter users the same way you talk to Facebook users will make your message fall flat, while Instagram, Pinterest, and Snapchat users all have their own cultures built from the platform.

So which is right for you? It all depends on your business, your values, and who your audience is. The infographic below from Visage will walk you through the basic pros and cons of each of the most popular social media sites, along with some key stats about each social network.

Identifying the best social network for you will help you get the most out of your marketing efforts and find the most responsive audience for your brand.

pros-cons-social-networks-infographic

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How To Guarantee Your Brand Is A Hit On Facebook [Infographic]

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Facebook has made itself an absolute necessity for businesses looking to build a following, increase their visibility, engage with their fans, and even find new qualified leads. To get the most out of the most popular social network, however, you need to take advantage of all the newest tools and features Facebook is always rolling out – such as call-to-action buttons on business pages and letting you share company milestones on your profile.

Taking advantage of all these great little tricks and tools not only shows your audience that you are active on Facebook, it shows you care about making sure your fans can always contact you for questions, problems, or to share how much they like your products or services.

So how can you be sure you’re getting the most out of the largest social platform in the world? The tips in this infographic from Cafe Quill will help you get started by showing all the different ways you can be using Facebook to improve your branding and exposure while keeping your fans engaged and invested in your brand.

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Hit The Sweet Spot With Your Social Media Content Length [Infographic]

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When it comes to social media, less is often more. That is especially the case for word counts of your social media posts and blog articles, according to an infographic recently shared by Express Writers.

Twitter has a cap of 140 characters per tweet, but that doesn’t mean you need to use every character available. The infographic explains that “tweets that are 100 characters or shorter enjoy 17% more engagement than longer tweets.”

“So-called ‘medium-length’ tweets (between 71-100 characters) are re-tweeted more often than large (101 characters or longer) or small (41-71 character) tweets.”

Meanwhile, you may think of Facebook as the place to go for long-form posts and blog-style content, but you would be wrong. In fact, brevity is the soul of Facebook, with the ideal length for a post being just 40 characters or fewer.

“Facebook posts with 40 characters earn 86% more engagement than longer posts,” according to the infographic, and “the second-best length of a Facebook post is 80 characters or fewer. These posts receive 66% more engagement than longer posts.”

Want to make sure your content is hitting the right notes and not exhausting the short-attention spans so prevalent on social media? Find out exactly how long your content should be in the infographic below:

ContentLengthInfographic

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