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Instagram has launched a new feature that makes it possible to share posts across multiple accounts simultaneously. Currently only available to iOS users, the feature allows account managers to share a post to two or more of their accounts without the need for duplicating posts or creating multiple versions for each account.

“We are rolling out this feature to provide a better experience for people who often post to multiple accounts,” explained a spokesperson for Instagram.

If you have a business with multiple locations or individual brands for specific services, you likely can already see the utility of the new feature. In the past, to post across several accounts you controlled, you would essentially have to recreate the same post multiple times or use third-party tools to create and schedule your posts.

Now, you can save the time and effort by selecting the “Post to other accounts” option when creating a new post. From there, you simply have to toggle which accounts you would like to share the content on.

It also means that brands who aren’t using third-party social management tools can now effectively manage their multiple pages from directly within the Instagram app.

Unfortunately for Android users, Instagram hasn’t given any indication when the feature might be available outside of iOS devices.

Google+ is being shut down four months earlier than initially announced after a second data breach, according to a new announcement by Google. Additionally, all Google+ APIs will be shut down within the next 90 days.

Originally, Google announced it would be shutting down the service in August 2019. The decision came shortly after it was discovered the platform had experienced a data breach affecting 500,000 users.

In November, it was revealed a significantly more serious data breach had occurred, affecting more than 52 million users.

Now, Google+ is scheduled to be shut down in April 2019.

While the data breaches appear to have affected a relatively large number of users, the company says there is no need for concern because there is no evidence of misuse by third-parties.

“No third party compromised our systems, and we have no evidence that the developers who inadvertently had this access for six days were aware of it or misused it in any way.”

Even if third-parties did gain access to the information made public, the company says breached data only included profile information which had been set to not-public. No financial or highly sensitive information was breached.

According to Google, the bug in the API which led to the data breach would not have given anyone access to data which could be used for fraud or identity theft.

“The bug did not give developers access to information such as financial data, national identification numbers, passwords, or similar data typically used for fraud or identity theft.”

When Twitter announced it was doubling the length limit for tweets from 140 to 280 characters, there was a lot of speculation about how it would affect the platform. Now, a year later, we finally have hard data about the effects of the new character limit, and some of the findings are surprising.

Tweets Are Not Getting Longer

Despite the extra space to say your piece, the majority of Twitter users haven’t actually taken advantage of the extra length. In fact, the average length of English language tweets has actually decreased by one character to 33 characters per tweet.

Additionally, Twitter says only 12% of English tweets are longer than the previous 140 character limit, and just 1% hit the newer 280 character limit.

Twitter Users Are Becoming More Polite

Twitter may have a reputation for rude and hateful users, but the increased tweet length may actually be subtly making the platform a nicer place to be. Twitter’s statistics indicate that users have begun using more polite phrases since the change.

Specifically, the company’s data shows that 54% more tweets include the word “please” and 22% more tweets use “thank you” since the change.

Fewer abbreviations

Another interesting shift is that the increased character limit has led to users fully writing out words instead of using abbreviations. Usage of “gr8” has dropped 36%, while “great” is up 32%. Similarly, usage of “b4” is down 13% while “before” has risen 70%.

What this means for you

The biggest takeaway is that the new character limit hasn’t drastically altered Twitter. Short thoughts are still the norm, while longer tweets are still regularly broken up into “tweetstorms” to help segment them for easier reading or dramatic flair.

What has changed is the actual content of the discussions. Writing has become more natural and user engagement is rising. These are all positive results for the social platform who has struggled in recent years to retain its identity and bring more depth to the conversations on its platform.

Yesterday Twitter revealed that it has lost approximately 9 million monthly users in its latest quarterly report.

In most cases, such a drop would be considered a huge red flag. However, the company was not only anticipating the decrease in users but sees it as a sign that the platform is improving.

Since its earliest days, Twitter has been notorious for spam and bot accounts. The huge number of inactive, fake, or malicious accounts has been so bad that Twitter users have even created nicknames for these types of accounts. The most popular sobriquet is simply calling these accounts “eggs” for the original default profile picture on Twitter.

Notably, the company removed the egg profile picture in an attempt to shake off the nickname, though the term still lingers to describe accounts that are inactive, suspicious, or spammy.

Earlier this year, Twitter launched a new initiative aimed at removing these types of bad accounts and preventing the creation of new accounts for spammy or suspicious accounts.

Based on the news that Twitter’s active monthly account number has fallen from 335 million to 326 million in the third quarter of this year, it appears the company is making significant headway in reducing the number of low-quality accounts.

As part of the initiative, Twitter says it expects to continue seeing decreases in monthly active users through the next quarter. CEO Jack Dorsey describes the move as a positive act to improve the long-term health of Twitter.

Dorsey’s perspective may not be far off, as the company has seen consistent gains in daily users and revenue. The company reported a 9% increase in daily active users year over year. Revenue is also high enough for the company to turn a profit the past quarter, marking the first full-year period the company has seen profitability.

Twitter still has significant hurdles to overcome to prevent stagnation or loss of inertia. While these types of steps are likely to increase users’ overall satisfaction with the platform, there are still widespread issues of abuse, spam, and manipulation of the like and retweet functions on the site. If Twitter really hopes to continue to grow in sustainable ways, it will eventually have to confront these complicated issues and make some hard decisions about the direction it wants to grow.

Pinterest is expanding its Shop the Look Pins to all business accounts.

 

Shop the Look Pins aren’t exactly a new type of Pin but instead is a tool that allows businesses to tag products in photos to provide a seamless shopping experience.

The tool was previously exclusive to big brands who purchased advertising through third-party services like Pinterest Marketing Partners Olapic and Curalate. Now, however, all brands can add Shop the Look Pins through a self-serve tool.

Shop the Look Pins appear as simple white dots which can be moved to ensure they are always helping add information without blocking the product itself. When a user clicks one of the dots, it will expand to provide extra information such as pricing, availability, and a link to immediately purchase the product.

While the company didn’t release specific data about the effectiveness of Shop the Look Pins so far, it believes the new tool will help drive engagement and encourage conversions for businesses.

To help reinforce that point, the company said that of its 250 million monthly users, approximately two-thirds have engaged with new products from businesses. More than 90% say they use Pinterest to plan their future purchases, making them a prime audience for brands.

The company also noted that Pins have a significantly longer lifespan than most social media content which loses inertia after several days, if not hours. Pinterest claims that Pins can drive significant engagement for up to 120 days.

Twitter is trying to bring back the good old days when you could explore your feed chronologically.

The social platform announced it has changed how the option to “Show the best Tweets first” function, removing the “In case you missed it” and recommended Tweets from people users aren’t following.

By stripping all this away, it leaves users with a pure, reverse-chronological feed from people they are following.

“We’ve learned that when showing the best Tweets first, people find Twitter more relevant and useful. However, we’ve heard feedback from people who at times prefer to see the most recent Tweets,” reads the company’s statement. “Our goal with the timeline is to balance showing you the most recent Tweets with the best Tweets you’re likely to care about, but we don’t always get this balance right.”

Since the release of the default algorithmic feed in early 2016, many users have been relying on workarounds to access their feed in a chronological way. Unfortunately for those users, Twitter has recently been limiting the amount of access available to third-party developers, restricting the possibility for plug-ins or automated tools for accessing a chronological timeline.

That led to the past few days when things reached something of a boiling point. A trick to get the algorithmic feed from user Emma Kinema went viral with more than 15,000 retweets and almost 40,000 likes.

While Twitter says it has been working on this update for some time, the tweet helped underscore the demand for a simple way to access a chronological feed without all the “curated” content that Twitter had been including.

The change to how the “Show best Tweets first” option works is a temporary solution according to the company, which maintains that many users still prefer the algorithmic feed. In the meantime, it is working on a more accessible way to easily switch back and forth between “Tweets that are most relevant for you and a timeline of the latest Tweets.”

The company says it will launch within a few weeks.

Twitter is following Facebook and Instagram’s lead by prioritizing live streams in users’ feeds. The social network announced it would begin bumping live streams to the top of users’ timelines while the streams are active.

This means anytime someone you are following begins streaming, you will be able to see it automatically at the top of your feed.

As Twitter said in the announcement:

“We’re making it easier to find and watch live broadcasts. Now, when accounts you follow go live, the stream will appear right at the top of your timeline.

Catch breaking news, your favorite personalities, and can’t-miss sports moments. Rolling out now on iOS and Android.”

The decision to prioritize live streams in people’s feeds isn’t exactly shocking. While streams can be rewatched after the original event is over, being able to interact with streamers during the video is a big driver of engagement for streams. Once the initial stream is over, engagement with the post typically dwindles significantly.

This is why Facebook and Instagram have similarly prioritized live streams on their platforms by sending notifications to users and highlighting active streams in the primary feed.

Although Twitter has yet to clarify, it seems likely the boost applies to both video live streams and the new audio-only streams rolled out for users last week.

in a year full of scandals and congressional inquiries, people appear to be changing how they use Facebook.

A new study from Pew Research Center shows that a huge portion of users has taken steps to reduce their usage and increase their privacy within the past year.

Interestingly, the findings show that users are specifically ditching the Facebook mobile app, with more than a quarter of US adults deleting the app on their phone. Even more have gone on a trial separation by taking a break from the platform entirely.

Among the findings of the study are several notable discoveries, including:

  • 54% of users have adjusted their privacy settings
  • 42% have taken a break from checking Facebook for several weeks or longer
  • 26% have deleted the Facebook app from their phone
  • 74% have done at least one of the above

These numbers on their own are very concerning for Facebook, but they become even more illuminating when broken down by age group. The survey shows that young Facebook users are widely stepping away from the platform or restricting their privacy.

Among users aged 18-29, 44% have deleted the app, compared to just 12% of users over the age of 64. Similar shifts were found among those who have changed their privacy settings.

Notably, there was no significant difference between the ages of those who have taken a break from Facebook.

The survey was conducted between May 29th and June 11th this year, after news broke about Facebook’s involvement in the collection and selling data on millions of users by Cambridge Analytica.

While these trends are certainly eye-raising, it remains unclear exactly how Facebook’s scandals have actually affected the company. The company’s latest quarterly report indicates the average daily users in North America has remained steady throughout the year.

Facebook is running an extremely limited test letting just five publishers create and test responsive headlines, images, videos, and copy to see which versions of their posts perform better in real time.

The new tool allows the select few publishers to test up to four unique versions of any organic post, according to Digiday. It also allows these publishers to see data such as interactions and click-through rate, as well as predictions of these metrics as the ads roll out. This way, publishers can actively gauge which version of their content fares best.

While Facebook wasn’t willing to release specific data on the test yet, Facebook product manager Mollie Vandor said that more than half of the time, publishers wound up choosing a different version of the story than they had originally created.

The intention is to help boost organic performance for publishers in a time where organic reach and engagement continues to fall across the platform. According to BuzzFeed News, one of the publishers given access to the test, the tool does improve performance. However, it isn’t enough to mitigate Facebook’s ongoing demotion of organic reach.

“This comes as everyone’s traffic on Facebook has gone down a lot, so it’s good to be able to get the most out of our posts, but we’re still getting a lot less,” said BuzzFeed news deputy director, Fran Berkman.

As a Facebook rep told Marketing Land in a written statement:

Our goal with this test is to provide more visibility into how their organic content is performing on Facebook on a post by post basis. Also to enable publishers in the test to derive learnings and identify their own best practices over time. With this level of insight, publishers are better equipped to drive meaningful engagement around their content and have a stronger sense of control over how their content performs on Facebook.

Vandor echoed this sentiment, saying the tool “is a way to maximize how they pitch their content to people on Facebook.”

“Instead of us saying, ‘Here’s a list of universal best practices,’ we’re trying to give publishers the tools they can use to develop their own best practices.”

When asked if the tool would be available to other publishers and advertisers in the future, Vandor wouldn’t say anything decisively. She did, though, say the company is “actively exploring” expanding the tool to others once it is made easier and less resource-intensive to use.

For years, Facebook has made it easy to integrate your other social media accounts from across the web, by allowing users to cross-post content from one platform onto Facebook. For instance, Twitter users were able to share their Tweets on Facebook without ever leaving Twitter’s platform.

That all changed last week, however, when Facebook officially deprecated its Publish actions permissions from its API, effectively making it impossible for other social networks to include built-in cross-posting.

According to Facebook, this move affects approximately 60,000 apps – including some big hitters like Twitter.

Twitter’s support team confirmed the change, though they explain there are still other ways to share Tweets across the web:

Facebook announced it would be deprecating Publish action permissions back in April, saying a few categories of apps with long product life cycles would be given extra time to update their software.

Facebook confirmed to Marketing Land’s Amy Gesenhues it had rolled out the change last week. The company also stated Facebook users could still share content using Facebook’s Share dialogs.

Essentially, this boils down to Facebook staking its territory and trying to keep users within its platform as much as possible. Unfortunately, that means users and businesses who had been using Twitter’s integration to share content on both platforms at the same time will now have to go through more tedious methods.

At the same time Facebook removed the ability to automatically publish content to the site, the company says it also removed access to its API platform for hundreds of thousands of inactive apps. Both actions are part of a recent effort from Facebook to clean up its app landscape after recent controversies of what user information apps were able to access.