LinkedIn revealed a slew of new features designed exclusively for businesses this week, including content creation, new ways to engage with other companies, and easier ways to have live discussions with others.
Let’s look at all the new features in a bit more detail:
Improved Post Scheduling
Though LinkedIn has offered the ability for regular users to schedule posts ahead of time since late 2022, the feature has not been available to business pages until now.
Now, business pages can create and schedule posts up to three months ahead of time. Not only does this make it ensure you’ll be delivering steady content to your users, it gives you the chance to prepare a content calendar ahead of time to be more considerate of what type of content you are posting and when.
While the feature is currently only available to desktop users, LinkedIn says it will be coming to mobile apps soon.
First-Party Audio Events
LinkedIn is rolling out a new, built-in way to hold live audio events on the platform. This means you’ll be able to host audio-based discussions with your followers and other experts in the field without needing to use third-party external apps.
While hosts will have control over the discussion and who gets to speak, users will be able to engage with the conversation using emojis or requesting to speak in the chat.
Automated Job Postings
LinkedIn has created a way for small businesses with under 1,000 employees to automatically create and share job postings.
Once activated, the feature generates and shares an open role job posting as a pre-scheduled post which can be edited after it is posted.
However, the announcement says that the feature will not be available for what are vaguely described as “basic jobs.”
Follow Other Pages From Your Page
LinkedIn Pages can now start following other Pages, allowing you to have B2B conversations without necessarily going through a personal LinkedIn account. Additionally, this makes it easier to find conversations relevant to your field happening across the platform.
All of these new features aim to expand the functionality of business Pages and make it easier to engage with your audience. By using these, you’ll be able to find new connections, foster better relationships with leads, and be able to become an authority in your field faster.