Pinterest has become a monster in the past year, with user growth up nearly 4400%. No, there’s not a typo in that figure. Obviously, it’s time for you to take advantage of this raging trend and use Pinterest to expand your audience. Mitt Ray, of Social Media Examiner, has four tips you can use.
1. Pin Content
To get traffic from Pinterest, you need to be part of the Pinterest community. Establish boards that routinely pin great content. Some of it should be yours, but some of it should be from elswhere. Establish yourself as the go-to board for your particular area of expertise.
2. Tall Images
Because of the way Pinterest displays their pinned images, taller images get more real estate and have a better chance of getting noticed and being repinned. Rather than just stretching out an image, think about combining multiple relevant images to reach your tall goal.
3. Must Have Images
No one can pin your content if it doesn’t have at least one image that’s a minimum of 110 x 100 pixels. So, it should go without saying that each of your blog posts should have an accompanying picture.
4. Default Images
Your blog should also have a default image, which is an image that appears in the header, footer or sidebar. It appears on every page of your site and, although it isn’t associated with a specific post, it can be used to pin a post.
Make the image relevant to your site’s general topic. This way, you can be sure that every post can get pinned and people will start to associate your image with your site and your brand.