A new type of ad has arrived at Snapchat. The social imaging platform has recently been diving into monetizing content on its platform. Their latest venture allows retailers to share ‘shoppable ads’ on the app, which allow users to shop for products without ever leaving Snapchat.
The ads appeared for the first time recently within Cosmopolitan’s Discover channel. Both Target and Lancome launched shoppable Snapchat ads that run 10 seconds and are shown between Cosmo’s normal article and video content.
If users are interested in the products or services shown in these ads, they can swipe up at any time to be taken to an in-app mobile site to purchase the featured products.
Just as with normal Snapchat content, shoppable ads are limited to 10 seconds long. Longer ‘snaps’ and ads are likely on the horizon as Snapchat has recently been experimenting with longer video formats.
To help drive excitement for the social ad platform, Snapchat also announced that users watch over 10 billion videos every day, with 60 percent of daily active users creating and sharing their own content every day.