The TMO Blog

Snapchat’s new Extended Play Commercials run up to 3 minutes long

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Snapchat is launching a new format for video ads called Extended Play Commercials which allows advertisers to run ads up to three minutes long. The video ads are skippable after six seconds and will be shown as mid-roll ads - similar to how…
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Chatbots Fueled Sales and Saved Businesses $300,000 This Year

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Chatbots are becoming a mainstay of everyday commerce, helping customers quickly connect with brands of all types and sizes and facilitate online sales. According to a new study from Intercom, the automated messaging bots are also helping…
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Facebook Launches New Ways To Automatically Optimize Your Ads For Users

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Facebook is using machine learning to launch a number of new personalization features for advertisers, as the company recently announced. The goal is to make it easier for brands and advertisers to customize ads for their potential customers…
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Google Chrome May Warn Users About Slow Sites Before They Click

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Google has announced it plans to warn users of its Chrome browser about slow sites using a method called “badging”. The idea is to provide a sign letting users know when a site typically loads slowly before they ever click a link to that…
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Instagram to Test Removing “Like” Counts From U.S. Users

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Instagram will start testing the removal of “Like” counts in the US as early as this week, the company’s CEO announced recently.   The company has already been testing eliminating the “Like” counts from view for users in…
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YouTube Ad Extensions

Google Launches Ad Extensions for YouTube Ads

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Google announced this week it is bringing ad extensions - similar to those that appear in search ads - to YouTube ads. The new extensions expand the capabilities of traditional ads by offering unique call-to-actions or additional information…
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Bing Announces New Link Penalties

Bing has announced a new series of link penalties aimed at reducing the presence of spammy or manipulative sites across its search engine. Specifically, the latest link penalties target private blog networks (PBNs), as well as those using subdomain…
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New Lead Form Ad Extensions Help You Drive Leads With Your Google Ads

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Google says it will be rolling out a new ad extension aimed specifically at driving leads for your business in the coming weeks. The ads look similar to typical search ads with a unique call-to-action. If a user clicks on that CTA, they are…
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Google Chrome Will Begin Blocking Mixed Content In December

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Google has announced that it will begin blocking web pages with mixed content in its Chrome web browser starting December of this year. Considering that Chrome is used by more than half of all internet users, this could be a major issue that…
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