A new survey of US consumers has some surprising findings about what customers expect out of business websites.

The results from 1,013 respondents between the ages of 18-60 show that consumers have high expectations when it comes to how frequently your website is updated, what features are implemented, and how you are advertising your business online.

What Consumers DON’T Want in a Website

Of the respondents, more than 80% say they view a brand more negatively if their website is out of date. Additionally, 39% of consumers say they would reconsider buying a product or service if the website isn’t current.

The issue of advertising is also a prickly subject for consumers, based on the survey results.

Less than 10% approved of brands showing ads on social media based on a person’s browsing activity. Meanwhile, approximately 26% feel negatively about ads appearing on their social media feeds based on their browsing or device history – saying it is an invasion of privacy.

On the other hand, 41% of consumers say they don’t mind if websites keep personal data, but only if it is secured on used exclusively to improve the user experience.

Overall, consumers are largely conflicted. Approximately 50% of respondents say that they like the convenience of brands keeping data for to improve ads and user experience, but they are concerned about how else it might be used.

What Consumers DO Want in a Website

In general, consumers say ease of use should be the top priority in making their online experience better.

Approximately 50% of the respondents said they prefer user-created content like reviews and photos to help inform their purchasing decision.

Meanwhile, 25% say their favorite website feature is receiving a reminder when they have left a product in their shopping cart.

Perhaps surprisingly, a major feature desired by users is an on-site search engine. Nearly one-third of respondents say they are put-off if a site does not have a search box, while more than 40% say a search box is the most important feature on a site.


The survey includes a number of interesting findings about consumer behavior and desires online covering a wide range of topics. You can read all the details from Blue Fountain Media here.

 

Instagram has launched a new feature that makes it possible to share posts across multiple accounts simultaneously. Currently only available to iOS users, the feature allows account managers to share a post to two or more of their accounts without the need for duplicating posts or creating multiple versions for each account.

“We are rolling out this feature to provide a better experience for people who often post to multiple accounts,” explained a spokesperson for Instagram.

If you have a business with multiple locations or individual brands for specific services, you likely can already see the utility of the new feature. In the past, to post across several accounts you controlled, you would essentially have to recreate the same post multiple times or use third-party tools to create and schedule your posts.

Now, you can save the time and effort by selecting the “Post to other accounts” option when creating a new post. From there, you simply have to toggle which accounts you would like to share the content on.

It also means that brands who aren’t using third-party social management tools can now effectively manage their multiple pages from directly within the Instagram app.

Unfortunately for Android users, Instagram hasn’t given any indication when the feature might be available outside of iOS devices.

 

Google has allowed users to message businesses through their Google My Business listings since July of last year, but you’d be forgiven for not noticing. The prompt is typically just a small button that can be easily overlooked among all the information filling up a GMB listing.

Now, however, it appears the search engine is testing a more prominent button option within local listings.

Search Engine Land columnist Joy Hawkins shared a screenshot on Twitter of the new button, which is hard to miss when you open up a listing’s profile.

For comparison, here is what the interface normally looks like.

You’ll notice the small “message” icon next to the call, directions, and website icons.

While it is just a small tweak that might not ever make it out of the testing phase, it indicates that Google may be looking into new ways to promote the use of Google’s messaging tools.

Currently, the brands utilizing Google’s messaging features are in the minority. But, with the increasing popularity of using Facebook messenger for business pages, it is possible that brands could begin to make better use of Google’s online messaging and text messaging features.

Instagram has released a set of new features aimed to encourage better engagement and participation with followers, especially when live streaming or creating Stories.

Countdowns

 

Do you have a big event, announcement, or live stream coming up? Now you can highlight it with an interactive countdown sticker in your Instagram Stories.

Once you’ve created the countdown and set the time limit, you can easily insert it in all your stories to remind your audience about important events or promotions. You can also use the stickers to raise awareness of a limited-time offer that is expiring soon.

Followers who see the countdown can also choose to follow it, which will ensure they receive a notification when the countdown is over.

Question Stickers

One of the biggest ways people like to use Instagram’s live videos is to answer viewer questions. The only problem is this can get a bit hard to follow when you have lots of viewers asking questions back to back. It can also be hard for new viewers to know what question is being answered.

Now, viewers can create and share question stickers during live streams to make it easy for everyone to stay on the same page.

The stickers are easily browsable for streamers to pick from. Once chosen, the question will be shown at the bottom of the screen so that viewers know what question you are answering. You can see an example below:

Both of these features are now available for both iOS and Android users. However, broadcasting live videos is only available currently on iOS. Android users can still view the streams and share questions.

Google+ is being shut down four months earlier than initially announced after a second data breach, according to a new announcement by Google. Additionally, all Google+ APIs will be shut down within the next 90 days.

Originally, Google announced it would be shutting down the service in August 2019. The decision came shortly after it was discovered the platform had experienced a data breach affecting 500,000 users.

In November, it was revealed a significantly more serious data breach had occurred, affecting more than 52 million users.

Now, Google+ is scheduled to be shut down in April 2019.

While the data breaches appear to have affected a relatively large number of users, the company says there is no need for concern because there is no evidence of misuse by third-parties.

“No third party compromised our systems, and we have no evidence that the developers who inadvertently had this access for six days were aware of it or misused it in any way.”

Even if third-parties did gain access to the information made public, the company says breached data only included profile information which had been set to not-public. No financial or highly sensitive information was breached.

According to Google, the bug in the API which led to the data breach would not have given anyone access to data which could be used for fraud or identity theft.

“The bug did not give developers access to information such as financial data, national identification numbers, passwords, or similar data typically used for fraud or identity theft.”

While Google is never going to reveal their “secret recipe” that is used to rank the billions and billions of web pages around, the company still wants to help you ensure your site is performing as well as possible.

To help with this, Google has launched a new tool designed to evaluate your website and rate how it follows the company’s SEO best practices and guidelines.

The tool is currently in open beta, but is available to all webmasters at web.dev.

According to the search engine, the tool is the end result of more than 10 years of learning and iteration.

“As the bar for high-quality experience continues to rise, users are quickly disappointed in a web experience that doesn’t deliver. And then they’re gone.

“We believe, however, the web now has the capabilities to overcome that challenge—to give all users the best possible experience wherever they are.”

The most useful part of the tool for most webmasters will be its SEO assessment, but it also includes audits for performance, accessibility, and more.

Specifically, web.dev can evaluate a website’s:

  • Performance: Audits for metrics like first paint and time to interactive to determine lag.
  • PWA: Assesses your page against the baseline Progressive Web App Checklist.
  • Best Practices: Looks for everything from HTTPS usage to correct image aspect ratios.
  • SEO: Checks for best practices to ensure your site is discoverable.
  • Accessibility: Checks for common issues that may prevent users from accessing your content.

All you have to do to evaluate your own site is enter the URL.

Along with some simple images rating your site’s performance, you will also be given a list of recommended improvements you can make, listed in order of how important they are. The recommendations at the top of the list will have the biggest impact on your site, while those at the bottom as more minute changes that will have little effect on your ranking – though they may improve your site’s overall performance.

Web.dev also provides detailed downloadable reports which can be printed or digitally shared with site owners, providing an easy-to-understand breakdown of your site’s performance on Google.

The tool generates an up-to-date report on a daily basis, so you can also quickly see how any changes you make affect your site’s performance.

People have been proclaiming that organic reach on Facebook is dead for years, thanks to moves that increasingly prioritize paid ads over regular Page posts. However, now might really be the time to start grieving. Facebook has announced sweeping changes to its News Feed that will make organic Page content even less likely to be seen.

According to Facebook, the change is ostensibly to prioritize the “social” part of their platform by putting posts from friends and family at the top of the News Feed. As this happens, “public content” (or content shared by Pages, rather than individual accounts) will be removed or pushed deeper down the feed.

However, there is a caveat that Page content that “spark conversations” will also be prioritized.

It is unclear exactly how this will be measured or enacted, but it implies that brands or publishers will have a harder time reaching users unless their content regularly receives a large number of comments.

Facebook explains the changes in a blog post, saying:

“Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses…Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.”

Facebook is largely trying to downplay the impact on businesses or publishers, but Zuckerberg’s own blog post acknowledges that he expects “some measures of engagement will go down” for publishers and small businesses.

Unsurprisingly, this creates more incentive for brands to buy into Facebook’s ad platform to ensure their content actually reaches their audience.

Facebook’s Adam Mosseri recommended several steps small business or brands can take that rely heavily on video content – particularly Facebook Live.

“Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook — in fact, live videos on average get six times as many interactions as regular videos. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.”

These changes and the continually decreasing organic reach across Facebook may make it tempting to try to manipulate or goad users into engaging, but Mosserri says this will get you in even worse trouble.

He says “using engagement-bait to goad people into commenting on posts is not a meaningful interaction, and we will continue to demote these posts in News Feed.”