The TMO Blog

Facebook Launches New Ways To Automatically Optimize Your Ads For Users

, , , ,
Facebook is using machine learning to launch a number of new personalization features for advertisers, as the company recently announced. The goal is to make it easier for brands and advertisers to customize ads for their potential customers…
Read more

Google Chrome May Warn Users About Slow Sites Before They Click

, , ,
Google has announced it plans to warn users of its Chrome browser about slow sites using a method called “badging”. The idea is to provide a sign letting users know when a site typically loads slowly before they ever click a link to that…
Read more

Instagram to Test Removing “Like” Counts From U.S. Users

, , ,
Instagram will start testing the removal of “Like” counts in the US as early as this week, the company’s CEO announced recently.   The company has already been testing eliminating the “Like” counts from view for users in…
Read more
YouTube Ad Extensions

Google Launches Ad Extensions for YouTube Ads

, , , ,
Google announced this week it is bringing ad extensions - similar to those that appear in search ads - to YouTube ads. The new extensions expand the capabilities of traditional ads by offering unique call-to-actions or additional information…
Read more

Bing Announces New Link Penalties

Bing has announced a new series of link penalties aimed at reducing the presence of spammy or manipulative sites across its search engine. Specifically, the latest link penalties target private blog networks (PBNs), as well as those using subdomain…
Read more

New Lead Form Ad Extensions Help You Drive Leads With Your Google Ads

, , ,
Google says it will be rolling out a new ad extension aimed specifically at driving leads for your business in the coming weeks. The ads look similar to typical search ads with a unique call-to-action. If a user clicks on that CTA, they are…
Read more

Google Chrome Will Begin Blocking Mixed Content In December

, , ,
Google has announced that it will begin blocking web pages with mixed content in its Chrome web browser starting December of this year. Considering that Chrome is used by more than half of all internet users, this could be a major issue that…
Read more

Google Launches Animated “Search for Beginners” Video Series

, , ,
Are you an SEO beginner or a business owner trying to get a grasp on the basics of online optimization? Google is launching an animated YouTube video series called “Search for Beginners” aimed at you, with the goal of explaining the concepts…
Read more

Facebook Brings Search Result Ads To All Advertisers

, , , ,
After nearly a year of testing, Facebook is finally launching search ad placements for all advertisers. That means anyone can now run ads within News Feed and Marketplace search results for any search with commercial intent - such as queries…
Read more