The TMO Blog

Instagram announces a new crackdown on controversial branded content

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Instagram is cracking down on influencers and brands publishing content relating to a few controversial topics. While the company has had policies restricting branded content related to vaping, tobacco products, and weapons, the company is…
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Facebook owns 4 of the 5 most downloaded apps of 2019

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Facebook’s dominance of the internet continues, as reports say the company owns 4 of the 5 most downloaded apps in the world this year. App Annie’s year-end report shows that Facebook helped drive a worldwide record for app downloads…
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Pinterest Trends provides a new way to track the most popular keywords

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Pinterest is launching a new tool called Pinterest Trends which will help you see what the hottest search terms have been over the past 12 months, along with info showing when the search terms peaked. As the company announced, the new feature…
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5 Online Marketing Trends You Need To Know Ahead of 2020

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If there is anything that has remained true about online marketing over the past decade, it is that online marketing is always changing. Even the most conservative estimates suggest that Google makes around 9 changes to their search engine algorithm…
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Google Search Logo

Animated Video Explains How Google’s Search Engine Works

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Have you ever wonder exactly how Google works? How it sorts through the billions upon billions of web pages to find the best results for users? The latest video in the company’s “Search for Beginners” series helps explain the basics…
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Google’s Local Search Results Start Using “Neural Matching”

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Google’s latest search algorithm update made some significant changes to how local search results are compiled and processed, according to a recent statement from the company. Though the rollout of the update began in early November, Google…
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Snapchat’s new Extended Play Commercials run up to 3 minutes long

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Snapchat is launching a new format for video ads called Extended Play Commercials which allows advertisers to run ads up to three minutes long. The video ads are skippable after six seconds and will be shown as mid-roll ads - similar to how…
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Chatbots Fueled Sales and Saved Businesses $300,000 This Year

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Chatbots are becoming a mainstay of everyday commerce, helping customers quickly connect with brands of all types and sizes and facilitate online sales. According to a new study from Intercom, the automated messaging bots are also helping…
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Facebook Launches New Ways To Automatically Optimize Your Ads For Users

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Facebook is using machine learning to launch a number of new personalization features for advertisers, as the company recently announced. The goal is to make it easier for brands and advertisers to customize ads for their potential customers…
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