Google has been making some big changes to help businesses increase their visibility on Google Search, Google Maps, and Google+ by connecting business information across all of Google’s services. Google is calling the interconnected service Google My Business, which is set to be a one-stop shop which will allow users to access all their applications in one place.
The service will help deal with duplicate entries across Google products by asking users to entire their information one initial time, then populating it into all of Google’s services at once. TechCrunch also reported that “owners can post news events, photos, and other updates they want shared with customers” in an apparent bid to rival Facebook.
Once you’re signed in and Google has guided you through a tour of the platform, you’ll see a screen that houses your basic information that will appear on Google+, Google Places, and Google Search. From now on, you’ll be able to update business information such as store hours, phone number, or your website URL in one easy to access location.
Beyond that page, you’ll be given access to the the really meaty parts of the update. From one screen, you’ll have control of your Google+ profile, from which you can share new text, photos, links, and events. You can also explore Insights, which will help you analyze your visibility, engagement, and audience. This screen also lets you manage your reviews, quickly access your Google Analytics dashboard, and even start a Hangout with the click of a button.
Notably, this update has already gotten a mobile launch on Android, and it appears the iOS version of Google My Business will be released n the near future.
Google My Business makes it easier than ever for small businesses to take control of their own online presence and helps level the playing ground so that any company can benefit from being online. You don’t have to be a well-established brand to make yourself visible online.